A special message from a group of final year students from NUS Business School:
Do Good With Food (“DGWF”) is a social venture that aims to help the hungry children in Singapore through the use of social media.
In light of the upcoming Chinese New Year period, DGWF is launching a campaign whereby $0.10 will be donated to The Straits Times Pocket Money Fund for every photo uploaded and captured by the DGWF website (www.dogoodwithfood.com.sg). All you have to do is to take a picture of your food (any food will do!) using either method:
- The DGWF app (available for download through the Apple App Store at the start of Chinese New Year), or
- Social media platforms (restricted to the use of Twitter and Instagram) and hashtagging it with #dogoodwithfood or #dgwf in your tweet/photo caption.
Once the upload is complete, you will be able to see your uploaded picture(s) on the DGWF website. Similarly, you can also use the opportunity to look and comment on the tasty treats uploaded by other users.
The campaign will run from 9th February to 8th March 2013. DGWF aims to donate up to $1,388 (i.e. 13,880 photos uploaded) by the end of this campaign. There is no limit in the number of uploads per individual. The more food photos you upload, the higher the amount that will be donated to these children. Therefore, DGWF hopes that you (and all your friends) can join this cause, as one minute of your time can make a lifetime of difference in the lives of many!