In this book, Prof Zhang looks at the impact of the internet on consumers who are fans of foreign entertainment and how they form new social groups as result.
About the book
There are billions of internet users in China, and this number is continually growing. This book looks at the various purposes of this internet use, and provides a study about how the entertainment-consuming users form into publics through the mediation of technologies in the era of network society. The book goes on to focus on how fans, including movie fans, fans of foreign reality TV shows and TV dramas, fans who took a step further to translate and disseminate such foreign language content, and fans whose fan objects are celebrities instead of cultural products, become publics in a society that follows the logic of network. The resources she had relied on in this book are mainly first-hand and longitudinal (15 years) data from the fans themselves, including both their discourses and their online/offline activities.