Wednesday 3 September 2014, 3 PM
CNM Meeting Room AS6, #03-33
Research on children and media is ultimately geared towards improving the well-being of young people, seeking to enhance their engagement with media, through media, as well as by media. The field has developed a rich tradition of research excellence, providing valuable findings that inform policy-making, legislation, public education, pedagogical design, product and content development, and not least, counselling and parenting. As media assumes a growing role in the lives of children, the imperative to conduct child-centred media research becomes increasingly urgent. Even more pressing is the need to convey these research findings to the very stakeholders who can apply, optimise, and benefit from them. However, opportunities for such research to be translated into policy changes, public education, community outreach, and content development, which have direct societal impact, are not always forthcoming. In my talk, I share my experience of developing the Social Media Resource Kit for the Central Youth Guidance Office of the Ministry of Social and Family Services. My research found that for youths-at-risk in particular, online social networking may expose them to peer modelling and peer endorsement of delinquency, and draw them into extended social networks containing criminal elements, thereby undermining efforts to rehabilitate them. These findings were distilled into a guide for counsellors and teachers in Singapore who actively work with youths-at-risk. The Social Media Resource Kit includes explanatory information on social media, outreach strategies, factsheets, self-assessment quizzes, conversation guides, activities, and media reports. I will explain how the kit was developed and disseminated with inputs from various public sector agencies so as to enhance its utility, adoption, usage, and reach. I will also discuss my strategies for securing institutional support and stakeholder buy-in.
Sun Sun Lim is Assistant Dean for Research at the Faculty of Arts and Social Sciences and Associate Professor at the Department of Communications and New Media, National University of Singapore. She holds a PhD in Media and Communications from the London School of Economics. She studies the social implications of technology domestication by young people and families, charting the ethnographies of their Internet and mobile phone use. Her recent research has focused attention on understudied and marginalised populations including young children, youths-at-risk and female migrant workers. She also conducts research on new media literacies, with a special focus on literacy challenges in parental mediation and young people’s Internet skills. She has conducted extensive fieldwork in Asia including in China, Japan, Singapore and South Korea. She has published in flagship journals in the field including the Journal of Computer Mediated Communication, Journal of Broadcasting and Electronic Media, Computers in Human Behaviour, New Media & Society, Communications of the ACM, Telematics & Informatics, Feminist Media Studies and the Asian Journal of Communication. She is an Editorial Board Member of the Journal of Computer Mediated Communication, Communication, Culture & Critique, Journal of Children and Media, and Mobile Media & Communication.She is also a member of the Executive Committee of the Association of Internet Researchers. She sits on the Media Literacy Council and Singapore Media Academy Board.