Wednesday, 5 February 2014
CNM AS6 #03-33 Meeting Room
Much of the research on media literacy has focused narrowly on multimodel literacy skills without emphasizing the critical analyses of media texts in terms of the socio-cultural contexts that shape them and the effects of media consumption on audiences. In this presentation, Srivi Ramasubramanian argues for the extension of the scope of scholarship on media literacy beyond digital literacy skills and media production in at least two ways. First, media literacy cannot be disconnected from critical understanding of the politics of cultural citizenship. Specifically, she will share media literacy research focusing on the role of popular media in shaping intergroup relations and racial attitudes. Second, it is important that research on media literacy includes the perspectives of racial minorities and immigrants by examining how they use media spaces to negotiate and assert their identities. Towards this end, she will share some of her ongoing research on the media use of people of Indian origin living in the U.S and how it relates to ethnic performance, racial stereotyping, and acculturation processes.
Srivi Ramasubramanian (Ph.D., Penn State Univ.) is a Visiting Associate Professor at CNM on sabbatical leave from Texas A&M University. Her research interests are in intergroup comm., stereotype reduction, media literacy, and holistic health. Ongoing projects examine celebrity news effects on prejudice reduction, Indian-Americans’ engagement with immigrant media, and effects of mindfulness meditation on anti-fat bias. Srivi has taught courses on media audiences, race, gender and the media, communication and cultures of India, media theory, research methods, holistic health, and media effects. She serves on the editorial board of Comm Monographs, Journal of International & Intercultural Comm, and Journal of Applied Comm Research. She is the Vice-Chair of the Mass Comm Division of NCA. She is also co-founder of “Media Rise” – a global alliance for educators, activists, and content creators committed to media for social change.