Media Literacy, Ethnic Performance, and Stereotyping Processes

Wednesday, 5 February 2014


CNM AS6 #03-33 Meeting Room

Much of the research on media literacy has focused narrowly on multimodel literacy skills without emphasizing the critical analyses of media texts in terms of the socio-cultural contexts that shape them and the effects of media consumption on audiences. In this presentation, Srivi Ramasubramanian argues for the extension of the scope of scholarship on media literacy beyond digital literacy skills and media production in at least two ways. First, media literacy cannot be disconnected from critical understanding of the politics of cultural citizenship. Specifically, she will share media literacy research focusing on the role of popular media in shaping intergroup relations and racial attitudes. Second, it is important that research on media literacy includes the perspectives of racial minorities and immigrants by examining how they use media spaces to negotiate and assert their identities. Towards this end, she will share some of her ongoing research on the media use of people of Indian origin living in the U.S and how it relates to ethnic performance, racial stereotyping, and acculturation processes.

Srivi Ramasubramanian (Ph.D., Penn State Univ.) is a Visiting Associate Professor at CNM on sabbatical leave from Texas A&M University. Her research interests are in intergroup comm., stereotype reduction, media literacy, and holistic health. Ongoing projects examine celebrity news effects on prejudice reduction, Indian-Americans’ engagement with immigrant media, and effects of mindfulness meditation on anti-fat bias. Srivi has taught courses on media audiences, race, gender and the media, communication and cultures of India, media theory, research methods, holistic health, and media effects. She serves on the editorial board of Comm Monographs, Journal of International & Intercultural Comm, and Journal of Applied Comm Research. She is the Vice-Chair of the Mass Comm Division of NCA. She is also co-founder of “Media Rise” – a global alliance for educators, activists, and content creators committed to media for social change.


CNM Soc recognised for promoting campus vibrancy

By Chia Pui San, Year 2, Exco President of CNM Society

This year, the Communications and New Media Society was recognised for its efforts in enhancing the NUS experience of CNM majors at the university’s 9th Student Achievement Awards. Presented with the Recognition for Campus Vibrancy certificate, the award serves simultaneously as a reminder and reward for the CNM Society’s executive committee to continue to organise initiatives and projects that will benefit CNM majors.

The Office of Student Affairs had organised the Awards to give recognition to exceptional individual students or student groups who have made noteworthy contributions to NUS outside of their scholastic pursuits.

In AY2012/2013, CNM Society launched a marketing competition, Pitch It! 2013, together with the Bizad Club. The event was open to tertiary students from all polytechnics and universities in Singapore. CNM Soc also organised Adobe workshops with the objective of giving CNM majors an edge in by equipping them with basic design skills. Yet another popular initiative is the industry visits. The visits were organised with the intention of introducing CNM majors to possible job opportunities after graduation.

This year, the CNM Society is planning another range of exciting events. Coming up is Pitch It! 2014. The 2014 edition takes the form of a digital social media advertising competition, tweaked to give the CNM majors a chance to take what they have learnt in class to apply to a real-life scenario provided by our corporate partners. Sign up at to join the fun.

Congratulations, CNM Soc!

Papers accepted at ICA 2014, Seattle, Washington, USA

This year, CNM faculty has yielded yet another bumper crop of paper acceptances at the International Communication Association.

Congratulations to all who submitted their research papers to the biggest conference in the field of communications!

Dhanesh, G.S. (May 2014). A dialectical approach to analyzing polyphonic discourses of corporate social responsibility.

Dutta, M., Comer, S., Lee, M., Teo, D., Luk, P., Zapata, D., & Krishnaswamy, A. (May 2014). Health meanings among foreign domestic workers in Singapore

Dutta, D. & Kisselburgh, L. (May 2014). Balancing (inter)cultural identities of patrifocality and liminality: Experiences of Indian women in U.S. engineering programs

Lee, S. T. (May 2014). Adult family members’ health beliefs, actions and message ethicality in childhood obesity prevention

Lee, S. T. & Lin, J. (May 2014). Information subsidies for nation branding and public diplomacy

Lim, S. S. (May 2014). Forging productive public sector partnerships: Lessons from developing The Social Media Resource Kit for youths-at-risk.

Lim, S. S. & Basnyat. I. (May 2014). Face and online social networking.

Lin, J. (May 2014). Development of principles of design scales: An analysis of websites

Metzger, M. J., Flanagin, A. J., & Nekmat, E. (May 2014). Optimistic biases in online credibility evaluation among parents and children

Nekmat, E., Gower, K., Gonzenbach, W. J., & Flanagin, A. J. (May 2014). Interpersonal source effects in online-offline collective action: Triggering participation from unaffiliated individuals

Nekmat, E., Gower, K., Zhou, S., & Metzger, M. J. (May 2014). Connective-collective action on social media: Moderated mediation path of cognitive elaboration and perceived source credibility on personalness of source

Sun, K. & Dutta, M. (May 2014). Meanings of care: A Culture-Centred Approach to the left-behind family members in the countryside of China

Thaker, J. & Dutta, M. (May 2014). Women farmers’ voices on climate change: A Culture-Centered Approach to climate change adaptation

Thaker, J. & Dutta, M. (May 2014). Agriculture technologies and alternate development: Women farmers resistance to Bt Cotton

Zhang, W. (May 2014). Multitasking with new media, multitasking motivations, learning variables, and academic performance among college   students

Zhu, X. M. & Peterson, J. C. (May 2014). Exploring the cultural and communicative meanings of cooking to Chinese students in the USA through photovoice

Evolution and Evolution and Advancement of Health Communication Inquiry: Scholarship that can Make a Difference

Wednesday, 22 January 2014
CNM, AS6 #03-33 Meeting Room

Health communication research and interventions have tremendous potential to help reduce health risks, disease incidence, morbidity, mortality, and also to improve the quality of life.  This lecture will examine the ways strategic communication interventions can influence health outcomes across the continuum of care.  I will provide specific examples of these influences from several of my own health communication projects concerning disease prevention, early detection, diagnosis, treatment, survivorship, and end of life care, particularly related to cancer prevention and control.

Gary L. Kreps (Ph.D., University of Southern California) is a University Distinguished Professor at George Mason University, where he also directs the Center for Health and Risk Communication.  He examines the ways strategic interpersonal and mediated communication interventions can enhance health promotion, risk prevention, health advocacy, and quality of care, especially for vulnerable populations. His work is published in more than 390 books, articles, and chapters.  Prior to joining the faculty at George Mason he served as the founding Chief of the Health Communication and Informatics Research Branch at the National Cancer Institute.

Book on branding, Brand Alchemy launched

CNM adjunct faculty and instructor of the new module, NM4229 Cultural Communication & Creative Expression, Mini Chandran Kurian has launched a book on branding. Titled, Brand Alchemy, the book provides insights into the stories behind some of the world’s most iconic brands, and captures the magic of branding as a communication tool. A brand is iconic when it is empowering. It can be validating for the audience, tapping into an emotional cosmos and satisfying the need to belong to a group or community. It sketches an inspirational canvas. It redefines aspirations. An iconic brand becomes part of one’s everyday life. Mini’s book delves into the history of branding and gives the reader a close peek into destination brands, event brands, social responsibility brands and even personality brands.

A writer and book designer, Mini Chandran Kurian has engaged with the written word for over 25 years. Sunshine moments have included capturing stories and images in journalistic print, penning travelogues on elysian lands, a research project in cultural mapping for UNESCO, being published in the Anthology of Asian Poets, and finally, hitting the high note as an experiential book designer. She writes and produces well-researched, pictorial books, on subjects as varied as the magic of branding, the good life in Goa, the biography of a philanthropist, the culinary magic of South India, cultural exchange through international trade, and the creative isolation of hereditary folk artists.