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7 Trends That Will Make A Significant Impact On SEO In 2020


With enormous technological changes sweeping across the world today, voice search augmented reality, virtual reality and a lot more have crept in the world of digital marketing.

SEO agency experts have already highlighted the impact that AI has had on digital marketing, which has also triggered major changes across businesses. According to web design agency professionals, ever-evolving digital marketing trends will have a profound impact on SEO in 2020.

Let us find out the 7 most significant trends that will impact SEO this year and beyond.

1. Optimizing code and search intent

Yes, it is a little shocking that keywords are losing their former charm because search optimization that depends on intent is making its way into the digital landscape gradually. Today the intent is important to feature in the top 10 list of SERP. Google doesn’t want people to waste their time on redundant stuff hence if you are searching something Google will show you the exact thing you’ve asked for. Information is a gem, so if the information is complete then your content will certainly make it to the first page of Google. The performance of the website must be optimized, the content should be relevant, complete, and utilizing CDNs, plugins, caching mechanisms along with organizing the scripts/CSS files strategically is proven to be efficient.

2. Optimizing the video content

The video content boom is already evident. Today video content has become one of the most important parts of digital marketing. To optimize the video content you must keep a few points in mind such as: get 500 subscribers as soon as possible and acquire a vanity URL, the usage of channel keyword elements relevant to YouTube will bring in traffic.

3. Online searches will largely depend on voice searches

Voice search is smart and precise which ensures maximum productivity. Voice search is easy for anybody even if the person is blind or anything. The terms such as ‘why’, ‘who’, ‘how’, ‘when’, etc. will have more weightage as far as voice search is concerned. It is the age of long-tail searches such as ‘How to make a beauty serum at home?’ So SEO strategies need to be formulated keeping this aspect in mind.

4. Social media affects Organic SEO

Social media is all set to create a huge impact on SEO. The search is being integrated hugely with all social media platforms. Gradually there will come a time when the social media handles will start acting as search engines. For instance, consider Facebook, the Facebook watch portal is already functioning as a search engine.

5. Google’s algorithm and your content must complement each other

The click-through rate of your content will tell you clearly whether people are finding it relevant or not. The lack of viewership will make things clear, you will understand this when you’ll understand the very few people are clicking on your website link even when it is being featured in the top 10 list of SERP. Focus on optimizing the titles and descriptions to increase the CTR. Google loves it when your site gets clicks frequently. 

6. The Mobile-First Index of Google

This age is all about mobile phones. People are searching for something or the other on their phones on the go. So, your website must perform well on every gadget plus the consistency of the content must be well-maintained on all gadgets. It is important that your website is mobile friendly and the user interface is seamless because now the major crowd, who are mobile users, can visit your website. Remember Google spiders will check your content and website everywhere i.e. on the mobile phone as well as on the desktops or laptops so, now you know what to do right? Professionals recommend you to change the ‘m. version’ of your website and upgrade to a more precise design that is pretty responsive and works everywhere irrespective of what gadget you are using. Work on Metadata, content, social media metadata containing OpenGraph tags, XML plus media sitemaps.

7. The rise of long-form content

High quality long-form content can improve your page ranking remarkably. Today everything depends on what the users want and Google’s algorithm so; your long-form content must comply with these two factors. Long-form content is usually convenient for backlinks that help the search engines to recognize your content as highly relevant and improve the ranking. Remember better the utility, larger the circulation of the content. The content must be crystal clear and elaborate to eliminate even the last trace of doubt or ambiguity to sustain in the competitive market.

Now that you have all the tips you need, what are you waiting for? It is time for you to implement these and see how remarkably your website performs. You can talk to your SEO partner about aligning strategies accordingly, to reap maximum benefits from the evolving trends. 



How to Leverage Social Media in College


Any higher education students (past or present) can tell you that college is an experience that is both challenging and rewarding in ways that are unparalleled. While of course the primary goal of college is to succeed in your assessments and make it to graduation with a degree in your hand and excitement for your future, there really is so much more to the experience. Like your use of social media, for example. But how exactly does social media play into the college experience, and why is it so important that you learn to leverage it to your advantage?

During your college years, you would be forgiven for assuming that your focus should be primarily and solely on assessment deadlines and the like. Of course, this is indeed the primary focus area, but outside of classes, what should you be focusing on? Other than personal time and quality time with loved ones, it actually pays to harness your social media profiles and turn them into the ultimate tools for career diligence. It never hurts to be ahead, but how exactly should you leverage your social media in college?

Create and grow your LinkedIn profile

LinkedIn is the world’s single largest professional virtual network. And believe it or not, it is the number one way that employers will look to find out more about you when considering you for a job. In fact, many job applications these days have a specific link box for you to link your LinkedIn for them to see. If you do not add it, they will likely search your name anyway, just to check, LinkedIn is great because it is essentially the professional iteration of Facebook, only better. You can catalogue your skills, experience, and recommendations in one place, as well as grow and nourish your growing career network.

Ensure that your social media is clean

This one kind of goes without saying, but for the people in the back, it really does pay to make sure that your social media is clean. This means that you should do your best to ensure that whether you buy Instagram followers or earn them the organic way, they do not look spammy, bot-like, or literally bought. The same goes for all the content that is shown of you through social media. It is best to avoid posting overly boozy shots of you on nights out, or go on a tangent about the latest thing that has irritated you online. Be smart and stay clean.

Use social media like a branding strategy

If you have little projects going on your own time outside of college classes and campus, talk about them on your socials (even if it is just via your LinkedIn or through an Instagram page you have made). Use social media like a branding strategy. It might seem like this is a far cry from what you should be using your spare time for during your college years, but realistically the more experience you have, and that you can showcase online, the more prospective employers are likely to look at you when they are searching for the next best thing in the industry. So, treat your socials like a branding strategy; be upfront, be bold, be consistent.

VPN is First Defence Against Threats to Cybersecurity


The more that we have invested into online presence, the more important it has become for us to safeguard our information in the digital landscape. Our ever-increasing reliance on the digital landscape to provide us with unadulterated access to the whole world through a device screen, has resulted in the necessity of cybersecurity measures to keep our activities online private and secure. Every time we type something into Google, enter a password for a website, or even just browse through the worldwide web, we are essentially embedding more of our digital selves into the digital landscape at hand.

So, it goes without saying that we must be taking active and ongoing measures to protect ourselves online. Cybersecurity is a genuine issue, and one that must be taken seriously always. The first defence against threats to cybersecurity is the use of a VPN (virtual private network). The question: “how does a VPN work?” is not an uncommon one. In short, a VPN allows an individual to create a secure connection to other networks over the internet. The VPN shields the user’s browsing activity, their location, and their access to otherwise-restricted websites.

VPNs are becoming more and more popular in this digital age, and it is not at all difficult to understand exactly why that is. In this modern age, data is the digital equivalent to a fingerprint. Because every time we do something online, we are integrating more of ourselves into the digital landscape at hand, we are becoming increasingly aware (and about time, too) that our insistence on being active and present online always also inevitably results in more potential for risk. The magic in a VPN is that it effectively puts up a virtual shield that protects the user from outside interference.

This is especially important when one considers the fact that the digital landscape that VPNs navigate is practically global, meaning that there is no shortage of potential threats to cybersecurity. With so much potential for access, there is certainly just as much – if not more – potential for threats to find their way in amongst the cracks. It is practically impossible to be 100% secure online, but the VPN is the best way to secure ourselves as tightly as possible. At every turn, every click, there is the potential for risk. We should be doing all we can, all the time, to prevent or minimise that risk as best we can (at the very least).

Data protection should always be top of the mind for everyone, any time they are browsing online or using a new website for the first time. But human nature ensures that it isn’t – we just want to get things done. One of the biggest failings of privacy law online is that it puts too much accountability on the shoulders of the individuals using the system, in an environment where they do not understand the risks well enough, or are unwilling to go out of their way to understand them.

University Students Increase Their Data Privacy Measures on Campus


The rise of certain technological advancement has come hand in hand with an innate understanding that technological disruption would find its way into the academic industry the world over. And it has. Thanks to technology, the education sector is ripe with digital revolutions and tech investments, making learning and teaching easier for individuals who are part of the education system and those who are going through the education system. When they first step foot on campus, many students are excited and largely – if not completely – unaware of the importance and the measures of privacy they are going to have to take to ensure their personal information and data stays private.

Because of technology’s rise in the global academic industry, students and teachers alike have been using digital versions of traditional learning and teaching ideals more and more. For example, lectures are recorded now, and students can watch them at their leisure. Textbooks and assessment submissions have gone digital. Students have course portals that are primarily – if not solely – centred online through the university website. All this increased use of technology means that more of their data is online than ever before. While this is not necessarily a bad thing, it also means that students are beginning to (thankfully) take more active measures to ensure their private data remains private.

Fresh faced and excited for the journey ahead, many new students do not know the definition of a VPN, much less what it can do to help them protect themselves on their devices and online. As if this was not enough of a task, students are at risk of their information being passed on to other parties from the very universities that they attend. It may not all be intentional, but the lack of protection universities can offer their students when they are not on campus is a crucial point. The data collected by universities can be shown or shared with other parties. What this means is that students have little to no understanding of how far their personal information could be travelling. Becoming more aware of this, students are installing tech innovations like VPNs and cybersecurity software to protect themselves more easily and more securely.

The increased use of technology has been life-changing for us, but it has also come with its downfalls – increased risk of disruptions and invasions of digital privacy being one of them. University students are among the most at risk individuals in the world, owing to the fact that universities are a wealth of digital knowledge now, and hackers and third parties have more opportunity to take active advantage of this than ever before. Students have noticed this, and are going to more of an effort to protect themselves via all technological inputs. The rise of technology has come with a rise of awareness and insight into why it is so important to protect ourselves and our digital presences. University students more than anyone else, arguably, are privy to this realisation and have taken active steps to ensure their security.


The Basics of Marketing and the Role of the Modern Marketer


Time passes and the fundamentals of modern marketing are changing. About 100 years ago, a business had absolute power over marketers. Companies could do whatever they wanted as they played a major role.  They owned everything that allowed them to create a product. They were the masters of the situation. Marketers were only links of this chain. The share of marketing accounted for no more than 3-5% of the contribution to the ultimate success.

Production-oriented marketing 1.0 dominated. Marketers were actually service personnel for engineers, designers, technologists, and even workers. Any worker who created a product was more important than the marketer.

The Role of a Marketer

Today, more and more students want to be marketers. Everyone knows that to become an expert in this sphere, it is necessary to practice much. It’s possible by getting help of professionals of editing and proofreading –  it will be easy to work and study. It is not surprising. The share of marketing contribution to business success has grown:

  • In the second half of the 20th century, its share was already about 50%.
  • The position of a marketer has strengthened. Consumers needed not just a product but a product that suited them best. Consumers began to need not just cars, but sports cars, limousines, SUVs. Only marketers knew what they needed.
  • Anyone who did not take into account the opinion of marketers produced a product that was not of demand.
  • Marketing has become a major business process. The rest of the business processes only served it. Many companies became bankrupt because they ignored marketers.

The Era of Marketing 3.0

The relationship between business and marketers reached the apogee in XX – XXI. In many industries, the share of marketing was 75-80%. Marketers have got a key advantage over the company as a whole. Without marketing, production and the whole company became unnecessary. If earlier the “money-commodity-money” scheme worked, then the “money-demand-goods-money” scheme began to work. As a result, marketing has become independent.

The changes associated with the transition to the era of marketing 3.0 will touch everyone. Only companies that know the basics of modern marketing will survive. For example, the legend of the mobile phone market Nokia had to leave. It was able to return to the market only after a reboot.

You can become a victim of marketing 3.0 or you can master it and be among the winners. In China, there is still a dominance of the epoch characteristic of marketing 1.0 and 2.0. As soon as China begins to move into an era of marketing 3.0, only companies that switch to marketing 3.0 will survive. The list of companies that have already been affected by the change is quite large.

Ideas Are the Basics of Modern Marketing

The fundamentals of modern marketing are ideas. Before, marketing was based on studying and meeting the needs. Now marketing is based on what creates needs and requirements. Ideas that are embedded in people create their needs and requirements. Ideas turn people into consumers.

A company should know how to generate interesting ideas. Otherwise, it won’t be able to attract consumers. Products and services in the modern world are just ways to realize ideas. Marketers play the role of generators and implementers of ideas.

Only marketers who know the basics of modern marketing can create demand. If there is no demand for the company’s products, it will not be able to sell well. There are two ways to master modern marketing. Marketers should read marketing articles and get expert advice.


Technology Continues to Strengthen Online Security Significantly


We live in an increasingly digitally-enhanced world. This is a fact, driven by our sense of unyielding necessity for constant progression. There is a constant state of ying and yang that tends to play out in our increased fondness of certain aspects of modern life. We crave convenience and efficiency more than ever, and the global connectivity network that we know and rely on provides both these ideals on a shining silver platter. As our online activity surges, so do the concerns surrounding online security. This is a natural inevitability. When we become more familiar with something, we tend to make use of it more often. It is the way we are conditioned.

The result of this is that we often do not think of the consequences that subsequently go hand in hand with that increased utilisation. In the case of online usability, the security and privacy complications and risks that arise are not always brought to our immediate attention. This obviously creates a somewhat disconcerting domino effect in that, if we are not aware of the issues, they tend to pile up, creating issue on top of issue that all come together. The ultimate result is a chaotic, messy entanglement of issues that never seem to completely disappear. Until now.

The online community is an intriguing one. The vast network of connectivity and human connection has a stigma attached that suggests that online activity sets us all up for certain security disruption. But there is good news. For every security risk, there is an active tech community of experts that are ready and willing to help find viable solutions and carry those solutions out. The rise of the online landscape has been met with steadfast technological measures, platforms, and processes that are designed to protect individuals’ digital finger prints and their online activity.

Thanks to feats of security technology and online privacy advancement strategies, our online presence is becoming increasingly safer to ensure. This is especially true when one considers the impact that security systems can now be installed on any technical device. Most of the time, these digital security systems run in the background, quietly but effectively doing their job without being front and centre, always reminding users of the risks and security disruptions that are taking place as they use their devices.

Our increased use of digital devices and technology has resulted in the rising focus on digital privacy and security. This is not exactly surprising, but it is something that has become unexpectedly present so rapidly. Thanks to specialised technological security systems and digital privacy measures, online security is becoming increasingly ironclad. Considering the exceedingly quick pace that the world is moving towards rapid technological dependency, this can only be a positive notion.

We have never been so honest and open, but that honesty also makes us more vulnerable than ever to the ups and downs of technological presence. Thankfully, there are various tech security and digital privacy systems, platforms, and processes at play to ensure our security online, now and in the future.

One Step at a Time – Starting a Business Feels like a Big Leap


Making the decision to start a business is never something that should be rushed. There are so many moving pieces to owning and operating a business successfully, and some of them are even miscellaneous pieces (meaning that they are the unexpected surprises and bumps in the road). When considering kick-starting a business, it pays to take a step back and consider the specifics of what your business is going to need going forward. Some businesses require commercial vehicle rentals to transport their equipment safely and efficiently, while others need company computers to ensure their newfound venture runs as smoothly as possible.

Now more than ever, there is an increasing number of individuals leaving their steady jobs to start their own business. The perks are obvious: setting your own schedule, working for yourself, having a job you love, having complete control over the workplace. But there are also a lot of factors that are important to consider and to tackle in the initial stages of the business – having a structured business plan in motion is the key to having a happy, healthy business life (not to mention a thriving business).

No matter which kind of business you want to start, it is important not to take one big leap, but instead small steps, to secure that business’ financial and fruitful future. Rushing business plans and skipping goals only does one thing: set businesses back. The appeal of starting one’s own business is more present than perhaps ever before, so taking heed of advice about how to go about one’s new business idea is the only way to go.

With so many steps involved in starting and running a successful business, it is not at all uncommon for entrepreneurs to go through stages of complete bewilderment and overwhelming tendencies. It literally pays to know what you are talking about, what you want your business to embody, and what you expect and want for the future of said business. Having the knowledge and understanding of all the moving pieces of business ownership can make all the difference between a fleeting success and a long-lived avenue.

Not only are there the legal and financial processes involved with getting a business off its feet, but the business owner is solely responsible for all aspects of the business, including any relevant and necessary licensing, paying any employees, paying rent, and investing in any furniture or equipment the business may need. Additionally, there is the topic of insurance; all businesses should invest in sound insurance, as emergencies and accidents unfortunately do occur and it is better to be covered than lost and vulnerable.

Starting your own business takes a lot of work, dedication, and time, but ultimately the right kind of businesses attract the perfect kind of business owners. Some of them think of the business themselves, while others adopt a franchise to extend a recognised brand and work for themselves. No matter the reasoning or the rhyme, having one’s own business can be incredibly fulfilling and entirely exciting. There has never been a better time to start your own business – just be smart about it.

Realities of Technology, Markets and Human Life: The World on a Spin of Change


Technology is one of the driving factors of change in today’s world – not a day passes without a new invention or innovation making some part of our lives more convenient, efficient or productive. Managers now rely on time-tracking software to identify and address workload issues, schools integrate cloud-based tools into the classrooms to promote student collaboration, and the automotive industry makes use of driver navigation technology to optimise fleet efficiency. The ways our careers have changed since the introduction of technology and process innovations goes to show how technology has become such an integral part of our daily lives. On the verge of a total transformation, today’s society needs to discover new and better ways of understanding technology in order to maximise the benefit from its offerings while minimising its adverse effects.

Data is the new frontier in the internet age and the capability to store it makes a huge difference for businesses. The introduction of network-attached storage (NAS) devices have made it easier for such businesses to calculate costs, transfer, share and store data, while cloud access enabled effective collaboration between different teams in any organisation. The online backup model operates on synchronization of data at different periodic intervals involving a multitude of connected devices, while allowing access to the stored files only for selected individuals and devices. By creating different versions of such files, the NAS technology allows easy monitoring and regulating of access and alteration. Installing these systems is also relatively easy and cheap, leading businesses to rely on them for fast and secure data transactions. With an annual fee of approximately $76.04, companies enjoy being able to create vast information networks with varying capabilities of storage. Services such as G Suite and Office 365 are free of such fees and use the same cloud storage system to operate, making them quite attractive for businesses struggling with finances.

Self-driving cars are becoming more popular each passing day and so far, Tesla’s dominance over the market has not yet been challenged by any significant corporate, but things are destined to change for sure. Ford recently announced their plans to develop self-driving cars with Chinese Internet giant Baidu, a collaboration project that makes full use of “Baidu’s technological know-how and understanding of China together with Ford’s vehicle expertise.” Although Google’s parent company ‘Alphabet’ and Mercedes-Benz have both announced similar interests in entering the Chinese market with self-driving cars, Ford and Baidu’s collaboration will be the first to test self-driving cars in the country beginning with a pilot-project that will last for two years in Beijing. As an extension of the project, Ford and Baidu will also be researching into artificial intelligence and smart cars as part of the collaboration. Project ‘Apollo’ has already attracted the attention of automobile giants such as Honda, Hyundai and BMW, revealing the huge interest in the self-driving cars market in China. While Ford’s interest in the project was attributed largely to the 40% decline in the company’s sales in China last September, Baidu’s decision to be the first Chinese company to join a US-led alliance has been well received by the international business community.     

Brands Elevating Customer Service Efforts via Technological Advancement


Everywhere we look, technology has found its way into the system. There is not an industry around today that has not felt the disruption of technology, in one way or another. The simple fact is that there is no aspect of modern society that is the same as it was even fifty years ago. Technological advancement has brought with it an innate sense of evolution that has changed practically everything. In this modern era, digitalisation is the aim of the game, and everyone is jumping on the band wagon and readying themselves for the next inevitable wave to arise.

Every industry, from healthcare and science, to education and business, has been revolutionised by some form of technology (some have even been touched by multiple forms). For example, technological advancement and digitalisation are revitalising the modern consumer experience in more ways than one. The consumer experience is one that has been forced to go through many an evolution, as the modern consumer continues to evolve and change direction and expectation. More than ever, consumers expect fast, seamless experiences with the brands and businesses that they give their business to.

It is not very surprising. After all, the modern consumer is increasingly becoming the millennial generation, and this is an entire generation that has grown into their adult selves surrounded by technology. Of course they expect everything – including customer service – to be at least partially influenced by the ease of technology. Consumer experience now includes advanced technological innovations, such as Help Desk software and round-the-clock care from brands, businesses, and whole industries. There are three [seemingly] simple technologies that have had – and continue to have – the biggest impact on the modern consumer experience.

Chatbot technology

Consumers these days do not often have the time (or the patience) to rush around during their lunch breaks or race into businesses after their work day when they have an issue with an order, a product, or a service. The modern individual is busier than ever, and consumer experience has adapted to meet the modern consumer’s needs. Chat bot technology is a brilliant yet subtle tech innovation in consumer technology. Consumers can simply go to the website, open the live chat tab, and communicate through chat bot services to find answers to their questions.

Mobile access

Every important consumer experience technology today centres around convenience and efficiency. Having active, reliable mobile access as part of the modern business model is no longer an added bonus but an essential feature. Mobile access allows consumers to have a seamless user experience, which in turn makes them happier customers who are far more likely to continue to give their business to brands and companies.

Social media activation

Modern consumers spend a lot of their time on their devices browsing through their social media. Businesses have taken notice of this, and now social media marketing is arguably the most efficient marketing strategy available to businesses today. Social media activation allows consumers to ask questions and get real-time answers from brands. As well as being incredibly efficient, social media activation gives consumers a true sense of connection, trust, and loyalty to the brands they use.

Link Building Is One of Seo’s Most Powerful Technological Drivers for Business Exposure


It goes without saying that we are responsible for some of the most radical, unnatural evolutions in Earth’s history. We have built entire cities, and transport systems that allow us to travel between those cities easily and quickly. We have developed vaccines, treatments, and cures for diseases. Our very presence has wiped out entire species (though we have finally begun the process to prevent more species meeting the same fat at our hands). Without technology, much of the (if not the whole) world would still be operating on long-dead methods and models.

Everything from medicine and science, to business and marketing, has been subject to dramatic shifts and evolutions. For as long as there has been technology, there has been various twists and turns that, when applied, have strengthened the industries they affect tenfold. One such industry is the marketing industry. Technology has introduced modern marketing tactics like search engine optimisation (SEO) that are designed to assist brands to make the most of their efforts. Within SEO, there are various digitally-driven principles and methods, including link building.

From the utilisation of a CDP platform to protect and back up data, to the platforms that businesses opt for to market their brand, technology has been at the forefront for practically every recent marketing power shift. Thanks to technology and digitalisation, SEO was possible. And within SEO, link building is one of the best and most effective solutions possible – when it is used properly.

Unfortunately, many businesses approach link building the wrong way. Some businesses make the mistake of inserting links into every site they can find that is willing to host. This strategy may have worked years ago, but the evolution of marketing and of brand maturity online today ensures that it will not. The result is often that even strong businesses lost their footing, as their strategy comes off spammy and incomplete.

Today, successful link building refers to high quality strategies, not easy-to-implement actions that do not procure real, lasting results. Some of these strategies in question centre around the content. Having well-researched, well-written content is highly valuable, and consumers respond well to that. If a link is inserted into an online post organically, and the post itself harbours enough interesting content, readers are more likely to click on the link to find out more.

The obvious benefit to this is referral traffic. The more valuable your content is, the more clicks you will receive. The content can be on your own website or on trusted, well-ranked websites that allow you to link back to your own site through content contribution. Either way, the result is ultimately increased brand visibility, and increased potential for organic traffic.

When utilised properly, link building takes a lot of effort and time. It also is one of the most valuable digital marketing strategies you could possibly implement. If the aim is increasing traffic to your website, then link building is one of the horses pulling the carriage forward toward the main goals.

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