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Rising Demand for Data Science Courses in Singapore

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The world today is happily embracing new technologies like Artificial Intelligence, Big Data, and Data Science. Smart devices are making their way into our daily lives, and soon we would become accustomed to automation. Data is now becoming fuel for the economy of many countries, including Singapore. The country has made considerable progress in making its digital economy strong. Singapore is heading towards becoming a smart nation, and data analytics have been identified as an important growth sector for the country.

The data analytics industry is reported to contribute at least S$1 billion (US$730 million) per year to Singapore’s economy. The regional big data and business analytics services worth is expected to reach US$27 billion by the year 2022. Supporting great data connectivity and a thriving business ecosystem, Singapore is ideal to set ground on for analytics and data science-based companies. OCBC Bank, Google, EY, Dell, and Siemens are some of the renowned names that have good job opportunities for data scientists in Singapore. So, it is logical to take up a data science course in Singapore and lead your career towards becoming a successful data scientist. 

How is Data Science Rising in Singapore?

You cannot imagine the amount of data we can generate each day simply by spending, for example, an hour on social media. While it may not be important for you to know the stats, the data generated is highly crucial for businesses across the world. They derive meaningful insights by analyzing that data and make informed business decisions so as to deliver best-in-class products for the customers. This is nothing but data science – the process of acquiring the data, processing it, modeling it using various algorithms, and finally visualizing the outcome.

Singapore is at the heart of Asia and aims to become a Big Data hub of the continent. The country has a robust information technology infrastructure, global connectivity, and capability of hosting and processing a massive amount of data. Data analytics could bring about great transformations in the following sectors of Singapore:

  • Retail
  • Healthcare
  • Logistics
  • Cybersecurity
  • Manufacturing 
  • Finance 
  • Urban services 
  • Transportation 

The country has set up the Singapore Data Science Consortium, under the National Research Foundation, to spur the nation’s advancements in data science and analytics. Moreover, many companies are embedding some form of intelligence into their operations. The country is also hosting high-impact projects like Facebook’s S$1.4 billion (US$1 billion) data center and Chinese e-commerce giant Alibaba’s first joint research institute.

Demand and Salary Prospects 

According to LinkedIn’s 2020 Emerging Jobs Report Singapore, jobs in the field of artificial intelligence, data science, cybersecurity, and robotics are rapidly growing in the country from the past five years. The Data Scientist job role also appeared in its list of Top 15 Emerging Jobs in Singapore, with Python programming, Machine learning, R, Apache Spark, deep learning as the top skills that employers look for.

Singapore is also a hub for tech start-ups, which are investing in digital transformation along with big enterprises. This means data science has a bright future in the country, and professionals can find good career opportunities along with high salaries in this field. As per Payscale, data scientists in Singapore earn an average annual salary of S$72,105. By gaining experience of 5 to 7 years, data scientists could earn as high as S$87,080 annually. The most popular skills that help professionals earn higher pay are Tableau proficiency, deep learning, Apache Hadoop, big data analytics, statistical analysis, and data modeling.   

How Can You Learn Data Science?

Singapore government’s big ambition for data analytics also involves securing the best talent in the field. There are universities like Nanyang Technological University (NTU) and the National University of Singapore (NUS), which have partnered with tech companies to offer programs related to AI and data science. Apart from the university programs, professionals can take up an online data science training course. There are many courses like data science with R programming, Tableau tutorial, data science with Python, Apache Spark and Scala, machine learning, and more.

The benefits of taking an online course include learning from industry experts, working on real-life projects, hands-on knowledge of various data science tools, and getting job assistance as well. All you need to do is research for a trustworthy training provider, enroll in a course, and get started. A good data science course should cover important topics like:

  • Working with tools like MySQL 
  • Python/R programming
  • Data preprocessing, data wrangling
  • Machine learning 
  • Deep learning, neural networks
  • Big Data tools like Spark, Hadoop, Cassandra 
  • Data visualization with tools like Tableau or QlikView

Singapore has already started with its data analytics initiatives. Are you ready to fill in the available job opportunity? Gain the right skills with a data science course and you will be!

The Future of Data Science

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In recent years, the popularity of data science has surged drastically. 

Industries such as agriculture, retail, risk management, fraud detection, marketing, media, and business analytics are the few among many to adopt data science as their integral part. 

Data science has proven to be a marvelous revenue generator. In the year 2015, it helped organizations generate $122 billion profit and is expected to be responsible for $274.3 billion by 2022, globally. 

Data backed business decisions have made organizations realize the value of data science and the right expertise to apply it. 

There is no doubt that the future of data science is very bright. Let’s understand in more detail.

What is Data Science?

Primarily, data science handles processes and systems used to draw information or insights from a massive quantity of data. 

Data science is extremely vast and involves the application of several statistical procedures. It is more of an exaggerated form of data analysis, such as statistics, data mining, predictive analysis, etc. 

How Will Data Science Rule in The Future?

Data science is applicable and vital to every business churning out a high volume of data. The data we have today is just a minor fraction of what it could be in the future. Let us see how data science will become inevitable in future. 

1- Organizations Will Adapt to Business Data Management

In recent years, a huge explosion of data was observed, which was held back both by organizations and consumers. By now, each person on earth is generating an average of about 1.7 MB of data per second, and the stored data is reaching 44 ZB.

Every business, organization, and consumer is generating data constantly and is expected to generate even larger data volumes as the IoT (Internet Of Things) devices will come into use in the near future. 

For example, by the end of 2019, consumers would have spent around 103 billion U.S. dollars on smart home systems, and the figure is expected to rise 157 billion U.S. dollars through 2023. Similarly, the industrial Internet of Thing’s market size is estimated to reach some 77.3 billion U.S. dollars by the end of this year.

Companies like an online grocery shopping can collaborate with a CPG data technology company to offer health and wellness information directly to its consumers.

Apparently, it will raise the need of data scientists for analyzing the data and acquiring the vital insights from it.  

2- The Regulations of Data Privacy will Still Exist

Data science also deals with using collected data in a beneficial way that meets privacy clauses. 

These days, consumers are more cautious about the consequences of sharing the data and the breaching of data. They are well aware of the GDPR that allows consumers to request organizations to delete certain data types. 

Hence, entrepreneurs cannot take the risk of handling such data casually. This is where the role of data science and scientists becomes more prominent. 

3- Data Science Will Keep Evolving

The magnitude of opportunities for data scientists will keep evolving in the near and distant future. The role of data scientists may be fragmented into multiple fractions, according to their specialization in different niches. Data scientists may be asked to focus on a specific area and hold expertise in the same. 

The specialization in areas could be anything from data mining and statistical analysis, cloud and distributed computing, data management and architecture, business intelligence and strategy, ML/cognitive computing development, data visualization and presentation, market related data analytics, etc. 

This field is highly intricate and sophisticated, and therefore the in-demand jobs, which involve data science like data scientist, data engineer, business analyst, research analyst, financial analyst, and others, require a degree in data science.

As data science requires more specialized skills, such a degree is an added benefit to cope with this ever-increasing and ever-challenging field. 

4- Data Science Will Have Extended Value to Business

Data science’s ability to extract more information from basic data is an added advantage to businesses. 

For example, a customer’s basic data in a customer service system can be used to draw more data by an employee, like rating of their business in different surveys by a particular customer, their retention period on a certain product page, return history, etc. 

This opens a source to understand the customer behavior, interest and feedback, which can be further used to create a business strategy or improve the services of an organization. 

In fact today, there are many tools available that are being used to analyze the performance of a business. For example, a comprehensive analytics tool uses data to make it easier for marketers to make measurable decisions. It helps to recognize bad traffic, perform audience analysis, check the performance of each page, and perform automatic conversion of real-time sources using an array of data.

5- Sources of Fresh Data Will Keep Growing

The concept of IoT is not new to the market but is not more common these days. But in the coming years there is a possibility that the interconnection between the devices will grow.  

This will further increase the need for collecting data from a more distinct range of sources, such as retail environments, manufacturing streams, employees, vehicles, etc. Certainly, the need for data science will keep growing.

Conclusion

With the above-mentioned factors, it is not difficult to understand why the need for fresh data scientists and data analysts is growing each year. It is not just the data scientists and data analysts, but every bright mind in related fields needed to fill the gaps. 

In the next few years, there will be a torrent of data, which will prove to be a propelling factor for the data science model, creating more scope for the data scientists and more possibility of using data innovatively.   

Summing up the whole article, you can be sure that the future of data science is bright and going to last for the next several decades to come.

Cloud Computing to Work During Coronavirus Pandemic

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Cloud computing is a technique in using networks in a number of servers that can manage, process host, and even store data online. This is known as the “cloud.” The cloud refers to how and where data is being stored. The cloud allows software and services to run on the internet. The data is generally stored across diverse servers instead of using one device. These software’s and services are only accessed on internet browsers, online apps and several devices including personal computers at home.

How cloud computing works from home

Cloud computing is usually based on the internet. Some time back, people ran programs and applications from software that were downloaded on the server or computer at their homes. Cloud computing allows users to access the same type of applications on the internet. Cloud computer-based infrastructure is sent to homes using virtualization technology. This helps individuals to build and manage their data, storage, operating systems, network, and servers. Depending on cloud computing, some are very highly flexible and can be replaced anytime, as required. This is done without any loss of the initial investments. Using cloud services put you in control of all infrastructures on your hands.

Usage of cloud computing from home

Several home users benefit from various features of cloud computing services like virtual data room providers. Many vendors and cloud providers target lots of their services to individual users and business clients, as they offer attractive cloud packages for both personal and other needs.

Among the element of using cloud computing services at home is getting the right services that will benefit individual users. This might mean going through a series of what cloud software offers. Some of the cloud computing individual services are more accessible, for instance, Microsoft, which offers its cloud computing on its Office 365 as well as other packages. For Other specific cloud computing services, the client may go through service specifications so as to know if the cloud offers may suit them or its right for them.

The client can also read service agreements to understand the level of service that is guaranteed and whatever they may expect to get from the vendor. In general, there isn’t lots of technical work when you are to implement cloud computing services at home. Users generally have to install software or may do other technical work. Several personal cloud packages may be bought easily and quickly with a credit card. This can be done the same way as you would purchase anything online. Users have to fill in personal profiles or review that’s related to the service, of which it can take some more time after someone finds the right cloud computing service and pays subscription fees.

Utilizing these services offers a great approach to the future as proof of doing business at home. You don’t need any external contractor to maintain your cloud as it is possible to access and maintain it all by yourself at any given time. It is beneficial to all individuals; this helps you to have complete control of your cloud infrastructure and its operation as well as that may fit your budget. It is the best choice for individuals that want to develop applications at home without spending lots of cash and take all the responsibility.

Cloud computing helps you to develop apps that are unique as they are cost-effective and time-effective when used software developers. This helps to solve the prevailing problem faced in society. The provide component that is used in software development as well as developing and customized applications. Some of the cloud providers offer hardware and software internet to individuals who use their services at home.

Cloud service virtual data room providers offer products whereby you just log in and access an application at home without being hosted by other servers at home. The choice of cloud computing service depends on the individual’s goal and objectives thus you can select the most appropriate service you can use at home.

Using cloud computing service at home is generally an easy task, such as the execution of the software at home or individual computers. Clients may take advantage of these cloud computing services to store videos, music, and other personal files in the cloud. You can have remote access to personal information as well as providing helpful features of the new wireless networks and cloud computing technologies.

The Influence of Technology in Modern Photography

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Welcome to what will one day be known as the humble beginning of the digital era. This is a modern world that is positively immersed in and surrounded by rapidly widespread (even global) digitalisation and technological influence. These days, technological advancements and enhancements have impacted just about every aspect of life as we know it, every thriving industry. All it takes to understand this is to look around in any given direction at any given time. In fact, we have become absolutely comfortable, familiar, and even reliant on these modern marvels.

In creatively inclined industries, there is a definitive edge of technological absolution that has kicked into gear in recent years, effectively and successfully creating an entirely new frontier in these industries that is driving them in exciting and (sometimes) unprecedented directions. While technological influence is having a significant impact across the board and around the globe, it is the creatively fuelled industries that are feeling the weight of these modern marvels most effectively and most unexpectedly.

The photography industry feels the influence of technology

Think of the flourishing photography industry, for instance. Photography is an industry that was quite literally designed and intended to be a creative expression of moments in time. Poetic, yes, but photography is also about effectively creating captured moments and ensuring that those moments are brightened and significantly savoured not only in the moment, but as treasured moments and glimpses back in time. Now, as technological influence is felt more and more in the photography industry, the devices, programs, and systems used by photographers are getting bolder, brighter, smarter, and more secure.

Modern photographers have the world at their feet

Photographers today quite literally have the world at their feet. There is an exceptional amount of growth that has taken place over the years in photography. In recent years especially, this rate of growth has grown and expanded significantly. From the many image editing services available for budding photographers to the backup devices that all photographers (and videographers, for that matter) should make ample use of (and every form of technology in between and beyond in the photography field), there has been been a more exhilarating and vibrant time in the global photography industry. 

Photography and technological advancement in the future

Heading into the future, the technological advancements in the global photography industry are only going to get better and better. What we have seen so far has been undeniably impressive and thrilling, however the best part of all is that this is just the start. The best is yet to come, and the future for photography has never looked brighter. As rapidly widespread digitalisation and technological advancement get bolder and brighter all the time, there is so much room for hope and promise going forward. This is an industry that has been exceptionally driven to all-new (and frankly sometimes unprecedented) heights by technology, and there is a whole lot more where all this came from. So, buckle up.

Grasping the Need to Change Workplace Culture

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Critical Skills That Can Lead a DevOps Team to New Heights

There is no denying that human beings, in general, resist change. As American author Stephen King once said, “Resistance to change is proportional to how much the future might be altered by any given act.”

And one factor that brings about the most impactful changes in life today, is technology. Every dawning day introduces some form of new technology in the market. And introducing new technology in workplaces bringing forth a new workplace culture, is a challenge to most employers, because people generally resent change in workplace culture.

Even in earlier times, such as in the early 1990s, and today as well, a significant time lag exists between identifying a need for new technology and its actual implementation in the business, which creates enormous frustration.

Out of this frustration was born a concept – the DevOps  Movement (Development and Operations together)– founded by IT expert Patrick Debois in 2009. Debois, known as founder of the movement as well as of DevOpsDays. is an independent IT consultant, whose goal is  bridging the gap between projects and operations. During 15 years as a consultant, he worked in large businesses as developer, network specialist, system administrator, tester and project manager. Having been on both sides of the fence, as developer and as operations professional, he understands where the problems lie.

As it becomes apparent that the whole concept of DevOps is based on different teams collaborating to ensure speedy results, but fail because many individuals are unable to fathom its purpose, professionals with DevOps Foundation, become oriented toward a cultural shift of improved collaboration between the software development and operations teams.

Furthermore, according to MyCustomer.com, a unique site that helps organizations “to deliver better engagement and experiences across the entire customer journey,” 40% of employees of organizations state they feel inadequately supported by their colleagues because “different departments have their own agendas.”

As it happens, in the course of creating innovative new software, developers necessarily juggle around with codes. Experiments conducted during the development cycle identify the best path forward for success, with changes sometimes made in quick succession. Simultaneously, operations teams aim for the highest level of quality in production, focused on customer satisfaction. Therefore, DevOps means improving collaboration, integration and communication in software development and implementation, to create an enhanced product.

As Jez Humble, co-author of the DevOps Handbook, says, “DevOps is not a Goal, but a Never-Ending Process of Continual Improvement.” And, as it happens, one of the most challenging aspects implementing DevOps successfully in a business, is changing its culture. People will not easily change how they work together, or how individual employees perceive their role and their connection to one another to achieve timely delivery of an application, or their collective connection in the organization.

It is only gradually that employees fathom DevOps is not about improving either development or implementation individually , but both simultaneously. Gradually they perceive that DevOps is a means to change the status quo all round, so that IT will not be the bottleneck in creating a better product. They begin to understand that DevOps is a combination of processes, best practices, and techniques to drive IT to raise the bar in delivering high quality business solutions at record speed.

As organizations focus on DevOps, they are able to identify the organizational silos that impede DevOps.

  • Broken Customer Experience – A California-based company CEO, Matthew Harris, said, “The most obvious sign of siloed teams, and what ultimately makes them extremely undesirable, is a broken customer experience.” If a customer is already an existing customer of an eCommerce brand but is treated as a potential customer by the marketing team, it shows how siloed sales and marketing teams are.
  • Internal Unfamiliarity – Jay Goldman, co-founder and Managing Director of Toronto, Canada-based Sensei Lab, said, “The first sign of working at a company with silos is when you don’t know the majority of people working outside your team, or what they do at your company.”
  • Us Vs Them Mentalities – When departments get isolated, they begin to develop an “us vs them” mentality, seeing other departments as competitors and obstacles to success.
  • Disenfranchised Employees – If some employees feel they are treated differently, they will be unhappy and unproductive, and could share negativity with co-workers.
  • Task Duplication – If different departments within an organization do not communicate, they run the risk of duplicating the same task.

Perceiving silo mentality, organizations try to adjust, which is easier for smaller organizations and startups, than for the larger ones that have been around longer.

However, big or small, most organizations are trying to follow strategies that break down silos and promote a collaborative cross-functional production environment.

  • Help everyone understand the common vision and goals

From the inception, individuals and teams need to understand the big picture, how each individual and team contributes to the final output. Engaging as equal links in a chain helps prevent building of separate silos.

  • Assign cross-functional liaisons

Early recognition of organizational silos will result in more streamlined processes by establishing interdepartmental liaisons responsible for encouraging communication between multiple departments working on a project.

  • Encourage cross-functional training

Training employees on skills and tasks that are not their job responsibility, gives them a clearer picture of their colleagues’ job responsibilities. This helps individuals understand what resources or information will help other departments.

  • Develop multi-functional teams for critical launches

A launch team should comprise at least one member from each core department, such as engineering, marketing, sales, and customer service, which will help prevent the silo mentality.

  • Take advantage of the IKEA effect

The IKEA effect means that when individuals and teams expend creative effort at the start of a process, they will have an emotional stake in the project, which will lead to sharing resources to make it successful.

As famous scientist, Charles Darwin, once said, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”

And not just survive, but reach the pinnacle as well.

Networking in Modern Business – Its Necessity and Benefits

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The modern landscape of business is one that is paved to the brim with modern innovation and technological influence. Of course, this is to be expected, considering that the world as we know it has steadily become more and more digitally inclined in recent years. In fact, one could argue that we are currently living in a world that is likened to the many plot summaries that played out in fictional books and movies decades ago. Every aspect of life as we know it (including, of course, business) has shifted and transformed tenfold over time.

In the landscape of business, the transformation has been massive and ongoing. It still is to this very day. More than ever, we are faced with the awareness and the understanding that the world around us is more capable than ever – and a large part of the reason why that is lies in the technological influence that has been felt over the years. There is something important to be said about the sheer power of technological influence in modern businesses (not to mention all the ongoing positive movements of it all).

Introducing technological disruption into modern business

Now that we live in the beginning of the digital era, it almost goes without saying that the landscape of business (along with the rest of the world) has evolved and shifted over the years. This is especially true in recent years, and it is a testament to the positive influence of technological advancement. After technological influence was first introduced to modern businesses everywhere, the influence was felt in small doses. Now, that influence is everywhere, and it is growing more prominent all the time. From the automation of key processes and systems, to the outright inclusion of AI capabilities, the power is here.

How technological advancement comes hand in hand with networking

For this reason, networking has steadily become one of the most important business strategies in the world. The power of networking comes down to establishing, building, and continuing to strengthen networking connections in the industry. In a world that becomes more digitally inclined all the time, and thus more competitive, the impact of networking is stronger than ever. Networking is the new superpower in modern business, and it is likely going to continue its rule for quite some time (if not for the foreseeable future and even beyond).

What all this means for the future of modern businesses

Quite like technological advancement in the landscape of modern business, networking is well and truly here to stay. This is the reality, this is the now. It is also the reason why concepts like digital marketing courses and leadership seminars and the like are continuing to become more popular all the while. The power of networking and technological influence in modern business is at an all-time high, and this is the truth of the matter. There is a lot more where all this came from. This is just the beginning.

How to Verify a Company in Singapore

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One unfortunate side of the business world is dealing with scams. There are always companies who seem good on paper but are operated by fraudsters only interested in making a quick buck. For entrepreneurs dependent on new partners, vendors, or suppliers, this is a risk they have to take. However, there are ways to mitigate these threats by checking the reliability of their potential clients or partners.

How to get information on a Singaporean company?

There are many ways to find information about a company registered in Singapore. If you have the time, then an extensive search on social media and online forums could give you a broader idea of the company’s reputation, but for time-strapped business owners, ACRA’s Singapore BizFile website is an excellent place to start. Here you will be able to verify the status and legal standing of a business quite easily.

Company Status – Live means the company is functional

Address details – ideally, this should be a proper address and not a mailbox. If it does turn out to be a mailbox, then you can ask for the mailbox provider’s contact to investigate further.

Industry – this should be similar to what the company advertises. If they have several different types of services listed, then it could be cause for concern.

Annual General Meeting – private companies don’t have to hold an AGM, but if there is an AGM date listed, then that would be a positive mark in the company’s favour.  

Annual Returns – this is another statutory compliance for all companies which must submit the correct documentation within 30 days of holding an AGM.

Financial Statements – regular submission of financial statements is another favourable point.

Is it important to verify a company?

Well, yes. An underperforming or fraudulent partner will most certainly affect your business – either in terms of monetary loss or reputational damage. Not only will the time spent digging up this information will save you much more effort and money down the line, but it will also help you approach your new partnerships with confidence. 

Doing business is a test of character – doing business papers shouldn’t be. Osome helps entrepreneurs with company incorporation and establishes all the accounting online 24/7 via one cloud-based platform.

Effective Risk Management Strategies for Forex Trading

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It goes without saying that investing and trading in the Forex market requires meticulous a careful planning.

Of course, the same could (and should) be said for any investment or trading opportunity, but it is arguably truer in the case of the Forex market than it is anywhere else. Trading is about investing at the right time, and knowing how to work in as much alignment with the market as possible.

The nature of investing is all about taking adequate advantage of the market when those opportunities arise. Together, these two ideals form the underlying framework of how the Forex market operates on a global basis.

Of course, it is always important to know the most effective and successful risk management strategies when trading. This is especially true in the Forex market. There are many risk management strategies that you could approach the market with, but there are three that are more important than any other contributing factors out there. These three effective risk management strategies have the most potential for impact and the highest success rate across the board.

Knowing and sticking to your risk limit

Obviously, any investment opportunity taken inevitably comes along with some risk involved. However, if you are going to have any hope of successfully investing and playing in Forex trading, you must know your risk limit. This is first and foremost.

Knowing the market is all good and well, but if you risk too much or too little, you can blow the entire opportunity all too easily. So, before anything else, know your risk limit – and stick to it as much as possible. This is crucial for your continued longevity and success in the field of Forex trading and investment.

Knowing that time management is crucial

You must have an understanding of when the best time to move in the market is. The nature of the Forex market is that it is literally always shifting and transforming. There is never a dull moment, but that also means that there is never a truly stable moment.

Even if a trading move seems concrete, you must be aware that it could fall through at any second. Nothing is certain here. Time management is paramount in the investing and trading of the Forex market, so it literally pays to know the opportune time to make your moves.

Knowing the ideal time to make your moves

If there is an ideal time in the Forex market to make your moves (regardless of if those moves are investments or trading opportunities), it is around 4pm. Why? Because this is the time in the market where the price points are effectively moved to their most ideal points. Referred to as a “fix up”, these movements allow investors and traders alike the opportunity to do their business in the market at the time where there is as close to opportune value as possible for the parties that are initiating their business deals during that time.

Tech Businesses Continue Their Rising Dominance

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Thanks to ongoing modernisations, the world that we live in is one that is paved with good intentions, digitalisation, and technological advancement. Even (and especially) the business landscape is experiencing an incredible shift in recent years. The fact is that technology is becoming more and more of a central component in many aspects of our lives. In the case of the ever-evolving professional landscape that is business, technology continues to prove its ever-heightening value time and again. So much so, in fact, that there are more technology-centred or otherwise technologically focused businesses than ever.

What is more, is that there are more emerging out of the woodwork all the time. The growing pool of tech businesses is one that is showing no signs of slowing down any time soon. There is something truly and unrelentingly intriguing about the growing dominance of tech businesses, and it all comes to a growing willingness and ability to not only accommodate these technologies, but to use them to build up a business when the time and the occasion suits best.

Tech businesses introduce pivotal shift

From the introduction of the online business that services your tech devices, to the tech companies that are designed to work on and improve the tech-savvy framework of not only businesses, but all aspects of the world around us, technology-focused businesses are the very same businesses that have pioneered a pivotal shift into motion. Essentially, that shift is centred towards the goal of creating and advancing a time where technology is a prominent piece of any business. This is the new norm, and it is only just starting to take flight.

Why tech businesses are still rising up

At the end of the day, the most exciting part of the rise of tech businesses is that this is a rise that is seemingly always rising to new heights. Perhaps more than anything else, there is the distinct realisation that what is most important in the world is a movement towards an exceedingly technologically paced future – not just in the landscape of business, but throughout the modern (and future) world. Tech businesses became more popular and necessary the more relevant they became, and now they are continuing to become more important all the time.

The future for tech businesses from here on out

As time goes on, the need for tech businesses is not going anywhere. In fact, one could argue that the necessity for tech businesses is only going to continue growing with demand around the globe. Tech businesses are all about bringing the best out of life and giving it back to people. This effective presence and exchange of power is the dominating force behind the continuous growth of tech businesses around the globe. It might seem like tech businesses are close to hitting their peak, but best believe that this could not be further from the case. If anything, the best is yet to come. Tech businesses are only just starting their dominance.

Optimising Social Media for Tech Startups

For businesses, having a strong presence on social media networks is now sort of equal to being present at all. The importance of marketing through social media may be backed up by the following numbers. Facebook has 2.45 billion monthly active users, YouTube – 1.9 billion, Instagram – a billion, and Twitter – 550 million. That’s quite an audience for any startup.

As a small business owner, you can benefit from social media in several ways. You’ll be able to promote your brand to a wider audience which gives a potential sales uplift, deepen your engagement with customers and develop loyal followership, decrease marketing costs, and more. One of the effective methods to strengthen your business by improving its recognition using social media would be to buy Twitter followers. Here are 7 things you can do to make the most out of your startup’s social media presence.

1. Create a Social Media Marketing Plan.

Just like starting a new business requires developing a plan, creating an account for your startup requires a strategic plan, too. What should you focus on?

  • Determine your goals. Is it building awareness? Generating sales? A combination of both?
  • Determine your target audience – their age, interest, income, etc. Plan how to interact with them. To know more about your followers, deep dive into social media analytics.
  • Find someone who will run your accounts. Make sure this person is aware of your objectives and the company’s message. If you are going to manage your social networks on your own, use some social media manager, such as HootSuite or Ping.fm. It will make it easier and faster as you’ll be able to manage all of your accounts on one site.

2. Create and Stick to Your Brand Image on Multiple Social Channels.

A common mistake of those who make a few social pages for their brand is being inconsistent and creating different images on different accounts. Successful branding makes your company recognizable. So, across all social networks you should use:

  • the same username
  • the same profile photo
  • the same cover photo
  • the same short description of your brand.

This way, there is no second-guessing whether it’s your brand when a follower sees your profile picture in their search results or your update in their news feed.

3. Create Visually Attractive Content.

According to Forbes, content marketing gets three times as many leads as outbound marketing and costs 62% less. But with millions of photos uploaded daily on every network, you should make efforts to provide media that catches the eye of your target audience.

And don’t forget to post videos. After watching a video, 64% of users are more likely to buy a product online.

So, your content should be visually engaging, quality, and creative. And don’t forget about aesthetics. Look how the posts on CocaCola’s Instagram account match.

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4. Harness the Power of the Hashtag.

Why use hashtags? They create engagement and increase the number of clicks, likes, and reposts.

Come up with the branded hashtags. It may be your company’s name and slogan. For a contest or giveaway, you can use special hashtags.

If you run a business with a local audience base, hashtag your city or town name to attract local customers. You can add location account tags into your bio space. This will narrow down your audience to local and help to attract the people who are most likely to make a purchase.

5. Encourage Engagement.

Instead of focusing on the number of followers, try to find people who are interested, loyal and engaged. They are more likely to repost your content, like your posts, and become customers. Social media should, after all, be social.

How to encourage interaction? Make your social wall interesting by posting content that people want to read, ask questions and take responses from the visitors, repost and comment on other users’ posts.

6. Collaborate with Social Media Influencers.

Since your brand is new and people have never heard of it before, it may feel somewhat risky buying from you. But if some popular Instagrammer says: “Hey guys, I’ve got this incredible thing from “brand name” the other day, you should check them out!”, chances are that many of their followers will actually check out. What are these chances?

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7. Run Contests and Sweepstakes.

Running a referral contest helps you generate high social engagement as participants share your social media giveaway with family and friends.

Running a hashtag contest or giveaway allows you to more accurately measure your engagement. Pair this strategy with a photo contest, and you’ll get the photos with a unique campaign hashtag that you can upload to an entry gallery.

With so many effective growth hacking strategies for your startup to try, you’ll improve your outreach and build a loyal customer base. Just be patient.

 

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