BizTech

Business and Technology News from NUS

Category: Marketing

Optimising Social Media for Tech Startups

For businesses, having a strong presence on social media networks is now sort of equal to being present at all. The importance of marketing through social media may be backed up by the following numbers. Facebook has 2.45 billion monthly active users, YouTube – 1.9 billion, Instagram – a billion, and Twitter – 550 million. That’s quite an audience for any startup.

As a small business owner, you can benefit from social media in several ways. You’ll be able to promote your brand to a wider audience which gives a potential sales uplift, deepen your engagement with customers and develop loyal followership, decrease marketing costs, and more. One of the effective methods to strengthen your business by improving its recognition using social media would be to buy Twitter followers. Here are 7 things you can do to make the most out of your startup’s social media presence.

1. Create a Social Media Marketing Plan.

Just like starting a new business requires developing a plan, creating an account for your startup requires a strategic plan, too. What should you focus on?

  • Determine your goals. Is it building awareness? Generating sales? A combination of both?
  • Determine your target audience – their age, interest, income, etc. Plan how to interact with them. To know more about your followers, deep dive into social media analytics.
  • Find someone who will run your accounts. Make sure this person is aware of your objectives and the company’s message. If you are going to manage your social networks on your own, use some social media manager, such as HootSuite or Ping.fm. It will make it easier and faster as you’ll be able to manage all of your accounts on one site.

2. Create and Stick to Your Brand Image on Multiple Social Channels.

A common mistake of those who make a few social pages for their brand is being inconsistent and creating different images on different accounts. Successful branding makes your company recognizable. So, across all social networks you should use:

  • the same username
  • the same profile photo
  • the same cover photo
  • the same short description of your brand.

This way, there is no second-guessing whether it’s your brand when a follower sees your profile picture in their search results or your update in their news feed.

3. Create Visually Attractive Content.

According to Forbes, content marketing gets three times as many leads as outbound marketing and costs 62% less. But with millions of photos uploaded daily on every network, you should make efforts to provide media that catches the eye of your target audience.

And don’t forget to post videos. After watching a video, 64% of users are more likely to buy a product online.

So, your content should be visually engaging, quality, and creative. And don’t forget about aesthetics. Look how the posts on CocaCola’s Instagram account match.

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4. Harness the Power of the Hashtag.

Why use hashtags? They create engagement and increase the number of clicks, likes, and reposts.

Come up with the branded hashtags. It may be your company’s name and slogan. For a contest or giveaway, you can use special hashtags.

If you run a business with a local audience base, hashtag your city or town name to attract local customers. You can add location account tags into your bio space. This will narrow down your audience to local and help to attract the people who are most likely to make a purchase.

5. Encourage Engagement.

Instead of focusing on the number of followers, try to find people who are interested, loyal and engaged. They are more likely to repost your content, like your posts, and become customers. Social media should, after all, be social.

How to encourage interaction? Make your social wall interesting by posting content that people want to read, ask questions and take responses from the visitors, repost and comment on other users’ posts.

6. Collaborate with Social Media Influencers.

Since your brand is new and people have never heard of it before, it may feel somewhat risky buying from you. But if some popular Instagrammer says: “Hey guys, I’ve got this incredible thing from “brand name” the other day, you should check them out!”, chances are that many of their followers will actually check out. What are these chances?

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7. Run Contests and Sweepstakes.

Running a referral contest helps you generate high social engagement as participants share your social media giveaway with family and friends.

Running a hashtag contest or giveaway allows you to more accurately measure your engagement. Pair this strategy with a photo contest, and you’ll get the photos with a unique campaign hashtag that you can upload to an entry gallery.

With so many effective growth hacking strategies for your startup to try, you’ll improve your outreach and build a loyal customer base. Just be patient.

 

Seo a Leading Modern Marketing Strategy

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The modern business world is positively brimming with digital marketing strategies. As the rest of the world continues to barrel towards complete and utter digitalisation, so too do the advertising and marketing strategies used to propel businesses into that very same future. Any business that refuses to acknowledge and make use of digital marketing concepts for the valuable assets they are, puts itself in very real risk of becoming irrelevant – perhaps sooner rather than later. Digital marketing concepts are the glue that holds modern businesses together. While they all have their assets and value points, there are some digital marketing strategies that are significantly more influential and all-around useful than others.

SEO (search engine optimisation) is one such central digital marketing strategy. In short, SEO is essentially the process of procuring visibility of a website or a sole web page online across search engines. Widely referred to as ‘organic’ results, or marketing. As the worldwide web becomes more competitive a space, SEO becomes more crucial of a digital marketing strategy. Even titans of industry are taking on such advice, with companies like BBC jumping on the SEO bandwagon. The value of SEO cannot be overstated, a fact that the world is becoming increasingly more familiar with. So, what are the benefits of SEO in action?

Competing in a competitive landscape

Whether finding one’s footing in the competitive landscape requires seeking the professional advice of an accredited digital marketing company, or taking on the hard yards for oneself, the goal is always the same: to make the industry – and all competitors – aware beyond a shadow of a doubt that this a business that is in it to win it. The power in SEO lies in its ability to drum up increased exposure for businesses through natural marketing techniques. As the landscape becomes ever more competitive, this is nothing but an overwhelming positive – and the worlds of business and marketing know it, now more than ever. 

Establishing a hold on the competition

SEO not only does wonders for strengthening a website or a sole webpage’s standing on various search engines, but in doing that very thing it also subsequently sets an example to be followed by the competition. SEO allows businesses to establish their position, to strengthen it, and to have that position broadcasted to the competition. This effectively creates a virtual reputation for a website or web page without the company behind it having to generate disingenuous results.

Reaching modern audiences

The average consumer today spends more time online than they would like to admit. Specifically, the average modern consumer spends two to four hours a day online. With so much consistent traffic speeding through the virtual landscape that is the internet, it makes perfect sense that digital marketing concepts like that of SEO are having such considerable influence. SEO reaches modern consumers seemingly with ease, as consumers type key words into search engines, and generally browse the first one to three pages of search results before landing on a website. 

How Branding and Marketing Came to Be the Heart of All Businesses

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When it comes to understanding the key functions and systems that allow businesses of all shapes and sizes to continue to thrive, it is fair to say that there are certainly too many ongoing tactics and strong strategies in play to stay actively aware of them all on a consistent basis. At the core of practically all those innovations, however, are two key components that, over time, have come to be the heart of all businesses, great or small. Branding and marketing are each fundamentally instrumental innovations in modern business, and without either one of them many businesses would fall flat.

From brand naming, to the social media marketing efforts a company makes use of (in addition to the other varying manner of countless branding and marketing tactics there are, for that matter), there can be no denying that branding and marketing are the backbone of modern business. However (understandably), many people make the mistake of assuming that branding and marketing are one in the same. While they are similar in some ways, they each have key differences that make them unique of one another. So, how do we go about figuring out those differences, and can branding and marketing still be collaboratively used?

Understanding the role branding brings to business

Branding is essentially the core component of a business that is responsible for the way that the business comes across to the outside world. This is achieved through image and quality control through the company logo, company values, representation to consumers and the industry, and other aspects of that nature. In branding, a business (no matter the industry that business belongs to) can actively and constantly control the image that comes from the internal side of the business, to the world. The logo and the slogan become what the world remembers the company for, and the company priorities and values become how the company continues to build its reputation on an ongoing basis.

Understanding marketing as a crucial component

On the other hand, marketing is all about handling the activities and tasks that allow active and engaging communication between company and audiences – both existing and prospecting. Marketing exists purely to appeal to the consumer. There is a necessity in the advertising and marketing landscape that demands an accountability to the brand the business puts forward, but also a loyalty to the consumer and what the consumer expects. Without consumers’ loyalty and ongoing support, even the strongest business model can fall flat. Marketing is all about engaging with consumers on an ongoing basis and ensuring that their experience measures up to the high-quality standards that the business insists it embodies.

Making collaborative use of branding and marketing

While branding and marketing are separate entities in business, they can be, and often are, often utilised in collaboration with one another to form a strong business strategy. The smartest and most successful businesses around the world are those that have mastered the art of making successful use of branding and marketing individually, as well as collaboratively (when it calls for it). At the end of the day, branding and marketing are the heart of all successful businesses these days, but they are also brilliant in and of themselves as individual strategies for business. That is their power.

6 Ways Marketing Has Changed Forever

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If you weren’t born in the era of technology, then you remember what the world was like before social media. You even know what the world was like before the internet. When we wanted to share information, we’d call one another on the phone or meet up in person. Looking back, it’s mind blowing how far we’ve come as a society. Now, the world has become smaller; we’re more connected than ever. With the influence of technology, this also means marketing has changed. But how? Here are six ways marketing has changed forever.

It’s all about the customers

It’s always been about the customers, but they were never in control. Today, customers decide how they want to consume advertising. If they liked an ad on Facebook, they can like it. If they don’t like an ad, they skip it. Through these small actions by consumers, they have direct power in how they wish to receive information. Analytics drives the marketing world now, not companies.

The medium has changed

Of course, we still use phones, read newspapers, and listen to the radio. But not to the extent as we did before. Marketing has significantly changed due to the introduction of technology. Online ads, blogs, and affiliate marketing are now necessary if a brand wants to get any attention from potential customers.

Marketing is social

Before, marketing was was extremely direct and one-sided. This is because companies had consumer control. But now that the tables have turned so has the way marketers get their message to the public. Before, when you watched an ad on display homes, for example, you knew someone was trying to sell you a house. But now, marketing has become social. Whether it’s on Pinterest or Instagram, marketers can provide a more personal experience, making it more of a conversation.

The introduction of options

Who doesn’t love having options? Old school marketing gave you a couple of different marketing options, resulting in you putting all your eggs in one basket. However, because of technology, the marketing strategy has not only changed, but it’s opened up. Whether it’s content, emails, or social media, the options are now endless.

Content matters

Back in the day, if you wanted to know something, you went to the library and picked out a book. But today, anything you want to know is available online. Content is now being created by brands and companies who directly want to connect with their audience. Through high-quality and engaging content, brands can answer questions and inform their audience.

Marketing is cost-effective

If you wanted to market your company ten years ago, you needed a large budget. However, marketing is now on an equal playing field. Whether you choose to write high-quality content or advertise through social media, you can gain attention without spending a dime. Since marketing is now cost-effective, companies can test out various strategies, seeing which fits best.

As you see, marketing has significantly changed with the help of technology. But this is just the beginning. As the industry continues to evolve, it’s clear the future is looking bright.

 

 

 

 

 

 

 

The Power of Social Media Marketing in the Digital Age

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It goes without saying that as time moves on, so too does the way of the world. Throughout history, every evolution has been met with a revolution in the way that we exist as a species. The world is becoming more digitally-inclined over time. This is not necessarily anything new, but the pace at which this is occurring is decidedly unfamiliar. Digitalisation and technological advancement are becoming more and more dominate in the modern world. Everything from the way we interact and work, to the way that we consume and market (and everything in between) has fundamentally changed as time has moved us on.

In the case of the evolution of marketing, for example, the gravitational pull we are currently experiencing is pivoting definitively towards digital marketing prospects (think content marketing or social media marketing, to name a few examples). Specifically, social media marketing is considered today to be a leading marketing concept in the digital era, and it is only proving to continue its long-winded upscale of success and longevity in the world of business and respective marketing.

Social media blossoms from personal platforms to worldwide business strategy

Social media was initially designed solely to be a network of online platforms for social communication on a global scale. Before social media, communication across oceans was costly and time-consuming. When social media platforms like Myspace, Bebo, and Facebook first entered the mainstream, they were expected to remain in their lane. However, over time it became increasingly clear that social media was going to be useful for more than global personal communication on an instantaneous level.

A new generation demands new forms of outreach

The younger generations are now at the age where they are effectively forming the majority of the global marketplace. These generations, these consumers, are more actively engaged virtually than they are realistically. A lot of the time, this means that they are more invested in aspects of their lives like social media, than connection in real-time. Because they are so familiar with digitalisation and technologies, this is a generation that demands technology to be present in all aspects of their lives – including how they consume and market. Social media marketing allows consumers to get their fix on the go, and businesses to have a strong connection with their audiences via a marketing strategy that effectively places them in the thick of the action, always. In short, social media marketing is a real win-win strategy.

Social media marketing as we step further into the digital age

We have been standing on the edge of the digital age for quite some time now, but now we are approaching the point where the digital age is going to completely saturate modern (and future) life. In this newfound age, there are many ways that businesses can work to make social media marketing work for them as a leading business strategy. Whether they start out by ensuring they buy Instagram followers from Famoid, or get to work creating an air-tight strategy of seemingly personal connection with their consumers via social media, the one certainty is that social media works as a modern marketing tactic. And it works well. The future for digital marketing is bright, and social media marketing is leading the charge into that future.

Five Digital Marketing Tips Every Singaporean Company Needs

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Digital marketing is hot right now—and for good reason. There are countless ways to optimize your performance and audience reach through techniques that fall under the digital marketing umbrella. You would be surprised how many benefits come from putting in the time and effort to have an effective digital marketing presence.

Invest In Your SEOIt’s Worth It   

SEO is something you might as well do. It has the power to have your page rank higher for keywords that you are looking to rank for. This means that with the right strategy, your page could pop up on the first page of Google. Keyword research is something you don’t want to neglect doing. This is a way to gain insight into what keywords you have the ability to optimize for. You don’t want to neglect some of the SEO strategies that can boost your website to the audience that is searching for it. 

Hire a Digital Marketing Agency to do the Heavy Lifting

Agencies are gaining more and more traction in 2019. Agencies allow you to outsource all your digital marketing to the experts in the field. What better way to get the most out of your marketing budget? A good digital marketing agency will give you the benefit of having experts conduct your digital marketing strategy to the fullest. They will be on top of industry trends and able to get your company ahead of the ever-changing digital marketing curve. If you are serious about the best digital marketing, hire an agency to get the job done.

Take Advantage of Social Media Advertising Platforms  

Twitter, Facebook, Instagram and LinkedIn advertising have the power to make your company a lot of money with their ability to reach your target audiences. These advertising platforms are way more effective than commercials and billboards when it comes to reaching your specific audience. You can really hone in on targeting and making a compelling call-to-action with their advertising abilities. 

Update Your Company Blog Regularly  

You may think your blog isn’t going anywhere or doesn’t matter, but that isn’t the case. Your blog has the potential to make your company an expert on a variety of topics that you write about. It also gives you more opportunity to rank for other keywords. This is something that many companies see as a waste of time, but they’re wrong. Your blog can set you apart from other industry players.

Have Impeccable Branding to Back it All Up

Your website won’t mean anything when people click on it if it doesn’t have great design. Make sure you hire a team to focus on branding and creative when looking at your ads, web design and content. You want to be paying to promote content you are proud of, not a dated poorly designed website.

These are all tips that will make your company stand out in the ever-growing digital space. Make sure to keep them in mind when moving forward with your marketing budget.

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