For businesses, having a strong presence on social media networks is now sort of equal to being present at all. The importance of marketing through social media may be backed up by the following numbers. Facebook has 2.45 billion monthly active users, YouTube – 1.9 billion, Instagram – a billion, and Twitter – 550 million. That’s quite an audience for any startup.
As a small business owner, you can benefit from social media in several ways. You’ll be able to promote your brand to a wider audience which gives a potential sales uplift, deepen your engagement with customers and develop loyal followership, decrease marketing costs, and more. One of the effective methods to strengthen your business by improving its recognition using social media would be to buy Twitter followers. Here are 7 things you can do to make the most out of your startup’s social media presence.
1. Create a Social Media Marketing Plan.
Just like starting a new business requires developing a plan, creating an account for your startup requires a strategic plan, too. What should you focus on?
- Determine your goals. Is it building awareness? Generating sales? A combination of both?
- Determine your target audience – their age, interest, income, etc. Plan how to interact with them. To know more about your followers, deep dive into social media analytics.
- Find someone who will run your accounts. Make sure this person is aware of your objectives and the company’s message. If you are going to manage your social networks on your own, use some social media manager, such as HootSuite or Ping.fm. It will make it easier and faster as you’ll be able to manage all of your accounts on one site.
2. Create and Stick to Your Brand Image on Multiple Social Channels.
A common mistake of those who make a few social pages for their brand is being inconsistent and creating different images on different accounts. Successful branding makes your company recognizable. So, across all social networks you should use:
- the same username
- the same profile photo
- the same cover photo
- the same short description of your brand.
This way, there is no second-guessing whether it’s your brand when a follower sees your profile picture in their search results or your update in their news feed.
3. Create Visually Attractive Content.
According to Forbes, content marketing gets three times as many leads as outbound marketing and costs 62% less. But with millions of photos uploaded daily on every network, you should make efforts to provide media that catches the eye of your target audience.
And don’t forget to post videos. After watching a video, 64% of users are more likely to buy a product online.
So, your content should be visually engaging, quality, and creative. And don’t forget about aesthetics. Look how the posts on CocaCola’s Instagram account match.
4. Harness the Power of the Hashtag.
Why use hashtags? They create engagement and increase the number of clicks, likes, and reposts.
Come up with the branded hashtags. It may be your company’s name and slogan. For a contest or giveaway, you can use special hashtags.
If you run a business with a local audience base, hashtag your city or town name to attract local customers. You can add location account tags into your bio space. This will narrow down your audience to local and help to attract the people who are most likely to make a purchase.
5. Encourage Engagement.
Instead of focusing on the number of followers, try to find people who are interested, loyal and engaged. They are more likely to repost your content, like your posts, and become customers. Social media should, after all, be social.
How to encourage interaction? Make your social wall interesting by posting content that people want to read, ask questions and take responses from the visitors, repost and comment on other users’ posts.
6. Collaborate with Social Media Influencers.
Since your brand is new and people have never heard of it before, it may feel somewhat risky buying from you. But if some popular Instagrammer says: “Hey guys, I’ve got this incredible thing from “brand name” the other day, you should check them out!”, chances are that many of their followers will actually check out. What are these chances?
7. Run Contests and Sweepstakes.
Running a referral contest helps you generate high social engagement as participants share your social media giveaway with family and friends.
Running a hashtag contest or giveaway allows you to more accurately measure your engagement. Pair this strategy with a photo contest, and you’ll get the photos with a unique campaign hashtag that you can upload to an entry gallery.
With so many effective growth hacking strategies for your startup to try, you’ll improve your outreach and build a loyal customer base. Just be patient.