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The modern business world is positively brimming with digital marketing strategies. As the rest of the world continues to barrel towards complete and utter digitalisation, so too do the advertising and marketing strategies used to propel businesses into that very same future. Any business that refuses to acknowledge and make use of digital marketing concepts for the valuable assets they are, puts itself in very real risk of becoming irrelevant – perhaps sooner rather than later. Digital marketing concepts are the glue that holds modern businesses together. While they all have their assets and value points, there are some digital marketing strategies that are significantly more influential and all-around useful than others.

SEO (search engine optimisation) is one such central digital marketing strategy. In short, SEO is essentially the process of procuring visibility of a website or a sole web page online across search engines. Widely referred to as ‘organic’ results, or marketing. As the worldwide web becomes more competitive a space, SEO becomes more crucial of a digital marketing strategy. Even titans of industry are taking on such advice, with companies like BBC jumping on the SEO bandwagon. The value of SEO cannot be overstated, a fact that the world is becoming increasingly more familiar with. So, what are the benefits of SEO in action?

Competing in a competitive landscape

Whether finding one’s footing in the competitive landscape requires seeking the professional advice of an accredited digital marketing company, or taking on the hard yards for oneself, the goal is always the same: to make the industry – and all competitors – aware beyond a shadow of a doubt that this a business that is in it to win it. The power in SEO lies in its ability to drum up increased exposure for businesses through natural marketing techniques. As the landscape becomes ever more competitive, this is nothing but an overwhelming positive – and the worlds of business and marketing know it, now more than ever. 

Establishing a hold on the competition

SEO not only does wonders for strengthening a website or a sole webpage’s standing on various search engines, but in doing that very thing it also subsequently sets an example to be followed by the competition. SEO allows businesses to establish their position, to strengthen it, and to have that position broadcasted to the competition. This effectively creates a virtual reputation for a website or web page without the company behind it having to generate disingenuous results.

Reaching modern audiences

The average consumer today spends more time online than they would like to admit. Specifically, the average modern consumer spends two to four hours a day online. With so much consistent traffic speeding through the virtual landscape that is the internet, it makes perfect sense that digital marketing concepts like that of SEO are having such considerable influence. SEO reaches modern consumers seemingly with ease, as consumers type key words into search engines, and generally browse the first one to three pages of search results before landing on a website.