Business and Technology News from NUS

Month: June 2019

Understanding Google’s Natural Language APIs


The modern world is positively driven by technological advancement and rapid digitalisation, and our ever-present obsession with these modern marvels has resulted in technology revitalising practically every aspect of life to its modern iteration. When it comes to genuinely understanding data-driven technological innovations, it is fair to say that sometimes they can go over one’s head if they are not explained well enough. The modern world is positively driven by data, and so it pays to understand some of that data in more depth. Understanding and successfully transmitting technical SEO for content is one of the most profoundly important efforts in data transference and storage, and so this is one of the most important branches of data technology to understand.

Consider the Natural Language API by Google, for example. This is a decidedly intricate process to grasp, but once the basics are nailed down it becomes infinitely easier. Natural Language API works with multiple methods of performing analysis and annotations on given text chains. There are five primary levels, and each of them provides important information for language processing. One uses different levels to appropriate different responses and yield different results. Of all the technological feats of digitalisation that Google has successfully brought to the world, Natural Language APIs just might be one of the most important and unique of them all.

This Cloud Natural Language API successfully hands over natural language understanding tech to developers at the end of its inception. In addition to their specified approaches, ach API method can also track and return a language in the case that one is not specified by the called in the initial request to begin with. If one wishes to perform multiple natural language processes using a single API call, a special request (anotateText) is used to perform sentiment analysis and entity analysis.

Entity analysis

Entity analysis works its magic by inspection the given text for known entities (think Proper nouns, Common nouns, etc). It then goes on to return information about those entities back to the system.

Entity sentiment analysis

Entity sentiment analysis, on the other hand, inspects the text for known entities (again, Proper nouns, Common nouns), then going on to return the information about those entities. It then identifies the overarching emotional arc of the entity in the given text. This is how it can figure out a writer’s attitude toward the entity as being either a) positive, b) negative, or c) neutral.

Sentiment analysis

Sentiment analysis is interesting, because it sifts through the given information and identifies the most significant emotional response in the text. In some ways, sentiment analysis is a simplistic iteration of entity sentiment analysis.

Syntactic analysis

Syntactic analysis, on the other hand, extracts the linguistic tones of the given text. It then goes on to break up said text into a series of sentences and word boundaries. The goal is to provide further analysis on said boundaries.

Content classification

Simply put, content classification works to analyse written word, returning a content category for the analysed text. It really is that simple.

The Global Revolution of Home Technology


Technologies have long dominated the world that we live in. We are no strangers to technological influence, and in fact over the years we have become so accustomed to its presence that we find it strange when there is seemingly a lack of technological influence around us. In every sense of the word, in every conceivable industry, technology has been spell-binding, changing the world to its very core. Today, technologies are as common as the air we breathe. Every industry in the world has faced its own share of technological influence, including even life at home. Welcome to the first iteration in home technology dominance, sure to become the beginning of an incredible journey. So, what has catapulted home technology so high in recent years, what makes it so special?

Creating a more collaborative relationship between all components at home

One of the most beneficial traits of home technology is that, these days, it can be bound together with the other home tech in living spaces. Virtual home assistants (think Google Home, or Alexa) can be used to control temperature, lighting, music, and the devices in the home. And it does not stop there. Home tech is creating a collaborative environment at home across the board. Whether that means installing an independent cloud storage reviewer to find the most secure and reliable cloud coverage for devices in the home, or going above and beyond to install property-wide high-tech home security (or any manner of home tech-driven efforts in between, for that matter), the point always remains the same.

Establishing a sense of privacy and security in our most personal spaces

Like all forms of technology, home technology is directly aimed at creating a more convenient way of life. But more than that, home technology is dedicated to efficiently creating a space for people that is both private and secure, in every way. From home security measures, to the apps that control lighting, blinds, temperature, and door accessibility (and everything in between), home technology is designed to make us feel safe and secure in our most personal environments. There is something comforting about knowing that you can control or check the locks of a door, or the side entrance to the house by your bedroom window, with the click of a button to check the locks or light up that section.  

Making life easier and more efficient than ever before

Life at home is supposed to be all about comfort and excitement. Home technology allows for both these ideals to shine through brilliantly, by effectively creating an environment that envisions comfort and convenience, and pulls it so perfectly into alignment with efficiency and excitement. Home technology gives people something that once felt possible only in the blockbusters that we read and watch. Today, thanks to the advancements and ongoing further developments in home technology, not only is it possible, it is fundamentally life-changing – and it continues to become even more so. Home technology is a staple in modern homes, and this is only the beginning.

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