BizTech

Business and Technology News from NUS

Month: May 2019

The Importance of Internet Privacy in 2019

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We have well and truly entered the digital age. The world we live in is so heavily cloaked in all the technological marvels and digital innovations of our creation, that we seldom consider what life would be like if it was all stripped back. However, as technologies continue to rise in prominence, there also comes an inevitable rise in the threats and other risks associated with progress in these formats. When people consider their safety and privacy in the modern world, there are many valid concerns to be addressed. Internet privacy is among those concerns. The more that the internet advances as a prominent modern technology, the more information people are entrusting to its landscape, and the more vulnerable they become in the process of doing so. We are being watched, make no mistake. And it is not only by social media platforms and retail merchants.

The rise of government surveillance the world over

All around the globe, there has been a steady rise in the government’s surveillance of its citizens. More and more often, 5, 9 and 14 eyes surveillance systems and teams are becoming more present, and there has been little to no awareness about this fact given to the citizens of the countries, but more than anything the surveillance is slowly but surely becoming an invasion of the privacy and security of citizens the world over. And this is not okay. Minimal, structured surveillance is one thing…and high-impact nationwide surveillance is another thing entirely.

The surging necessity of stronger internet privacy

As the governments and other forces increase their surveillance efforts, there must be a stronger call for more secure internet privacy for the masses. The average person today spends a lot of time online, and not very often (if at all) are they considering the impact that their online activities have on their futures. Protective measures like virtual private networks (VPNs) and anti-virus malware may seem like a small kickback, but these services can and often do offer up more protection that anyone would like to think is necessary. The sad reality is that internet privacy is crucial these days, to anyone who wants to uphold their right to privacy in their activities online, and in life.

The future of digital privacy and widespread surveillance

As much as it would be nice to think that, after a time, surveillance efforts will drop, the likelihood of this happening in the countries and regions this type of surveillance has already penetrated, is not very high (if existent at all). Therefore, it becomes crucial to consider and prepare for a future where these types of battles are ongoing. Internet privacy is easily obtainable, all one must do is know where to get reputable privacy and security measures from, and how to install them. Generally speaking, they take care of themselves once installed (for the most part).

Millennial Generation Drives Global Surge in Cryptocurrency Preference

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The world that we live in is decidedly digital. It has been a growing trend for quite some time now, but in recent years it has kicked into high gear. Throughout the last ten years, there has been a steady, quietly surging interest in expanding our digital explorations to encompass most – if not all – of the modern world. Curiosity drove our innovations, and now we live in a world that is literally the product of our design. From the introduction of the worldwide web to electric vehicles, and even the digitalisation of key global industries like healthcare, education, business, and finance, digitalisation and technological proficiency are more popular than ever. Decentralised currency, for example, is just one digital innovation that has become exceedingly popular in recent years, but it is one of the most often spoken about.

A generation growing up in the digital age

Cryptocurrency essentially refers to the virtual nature of digital asset transference. Rather than physical currency shifting through an active third party (i.e. a bank, for example), the cryptocurrency runs through a secure encrypted virtual network of highways, making it a faster, easier, and more efficient approach to currency storage and transference for all parties. Now, consider the people driving the inevitable interest in this form of currency, and why it matters so much to them. Millennials are the first generation to grow up in a world that is positively and entirely immersed in and surrounded by feats of technological advancement, with many (if not all) of them being digital in nature. Cryptocurrency embodies all traits that are important to them: convenience, efficiency, and speed. Why would they not back it?

Millennials entering the workforce

A few years ago, millennials started to graduate and move into their respective pathways to their future. Now, millennials make up the largest percentage of the modern workforce. Having grown up surrounded by technology and as familiar with digitalisation as they are with the walls in their childhood homes, this is a generation that expects the same transparency, ease, and efficiency of all aspects of their lives, as when they grew up. This is a unique circumstance, as we have never had a generation be this technologically-empowered before. Millennials are digitally-inclined to their core, for the most part. Whether it means investing to buy bitcoin in Malaysia, embracing a career that is entirely remote, or even investing in cryptocurrency, millennials are there for it.

A young generation drives a new era

Millennials have grown up surrounded by technological efficiency and digital innovation, and they are so used to it all that they cannot – or simply do not wish to – conceive of a world where it does not exist. The surging interest in cryptocurrency is due largely to this generation, as they are currently in the intriguing position of having major control in their industries, as well as a significant (if not wholly operative) grasp on the way modern society is pivoting towards the future. It is certain that the future is digital, and it is sure enough that crypto, in all its ease and constant security, is going to play an important (if not sole) role in the finance industry.

6 Ways Marketing Has Changed Forever

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If you weren’t born in the era of technology, then you remember what the world was like before social media. You even know what the world was like before the internet. When we wanted to share information, we’d call one another on the phone or meet up in person. Looking back, it’s mind blowing how far we’ve come as a society. Now, the world has become smaller; we’re more connected than ever. With the influence of technology, this also means marketing has changed. But how? Here are six ways marketing has changed forever.

It’s all about the customers

It’s always been about the customers, but they were never in control. Today, customers decide how they want to consume advertising. If they liked an ad on Facebook, they can like it. If they don’t like an ad, they skip it. Through these small actions by consumers, they have direct power in how they wish to receive information. Analytics drives the marketing world now, not companies.

The medium has changed

Of course, we still use phones, read newspapers, and listen to the radio. But not to the extent as we did before. Marketing has significantly changed due to the introduction of technology. Online ads, blogs, and affiliate marketing are now necessary if a brand wants to get any attention from potential customers.

Marketing is social

Before, marketing was was extremely direct and one-sided. This is because companies had consumer control. But now that the tables have turned so has the way marketers get their message to the public. Before, when you watched an ad on display homes, for example, you knew someone was trying to sell you a house. But now, marketing has become social. Whether it’s on Pinterest or Instagram, marketers can provide a more personal experience, making it more of a conversation.

The introduction of options

Who doesn’t love having options? Old school marketing gave you a couple of different marketing options, resulting in you putting all your eggs in one basket. However, because of technology, the marketing strategy has not only changed, but it’s opened up. Whether it’s content, emails, or social media, the options are now endless.

Content matters

Back in the day, if you wanted to know something, you went to the library and picked out a book. But today, anything you want to know is available online. Content is now being created by brands and companies who directly want to connect with their audience. Through high-quality and engaging content, brands can answer questions and inform their audience.

Marketing is cost-effective

If you wanted to market your company ten years ago, you needed a large budget. However, marketing is now on an equal playing field. Whether you choose to write high-quality content or advertise through social media, you can gain attention without spending a dime. Since marketing is now cost-effective, companies can test out various strategies, seeing which fits best.

As you see, marketing has significantly changed with the help of technology. But this is just the beginning. As the industry continues to evolve, it’s clear the future is looking bright.

 

 

 

 

 

 

 

The Power of Social Media Marketing in the Digital Age

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It goes without saying that as time moves on, so too does the way of the world. Throughout history, every evolution has been met with a revolution in the way that we exist as a species. The world is becoming more digitally-inclined over time. This is not necessarily anything new, but the pace at which this is occurring is decidedly unfamiliar. Digitalisation and technological advancement are becoming more and more dominate in the modern world. Everything from the way we interact and work, to the way that we consume and market (and everything in between) has fundamentally changed as time has moved us on.

In the case of the evolution of marketing, for example, the gravitational pull we are currently experiencing is pivoting definitively towards digital marketing prospects (think content marketing or social media marketing, to name a few examples). Specifically, social media marketing is considered today to be a leading marketing concept in the digital era, and it is only proving to continue its long-winded upscale of success and longevity in the world of business and respective marketing.

Social media blossoms from personal platforms to worldwide business strategy

Social media was initially designed solely to be a network of online platforms for social communication on a global scale. Before social media, communication across oceans was costly and time-consuming. When social media platforms like Myspace, Bebo, and Facebook first entered the mainstream, they were expected to remain in their lane. However, over time it became increasingly clear that social media was going to be useful for more than global personal communication on an instantaneous level.

A new generation demands new forms of outreach

The younger generations are now at the age where they are effectively forming the majority of the global marketplace. These generations, these consumers, are more actively engaged virtually than they are realistically. A lot of the time, this means that they are more invested in aspects of their lives like social media, than connection in real-time. Because they are so familiar with digitalisation and technologies, this is a generation that demands technology to be present in all aspects of their lives – including how they consume and market. Social media marketing allows consumers to get their fix on the go, and businesses to have a strong connection with their audiences via a marketing strategy that effectively places them in the thick of the action, always. In short, social media marketing is a real win-win strategy.

Social media marketing as we step further into the digital age

We have been standing on the edge of the digital age for quite some time now, but now we are approaching the point where the digital age is going to completely saturate modern (and future) life. In this newfound age, there are many ways that businesses can work to make social media marketing work for them as a leading business strategy. Whether they start out by ensuring they buy Instagram followers from Famoid, or get to work creating an air-tight strategy of seemingly personal connection with their consumers via social media, the one certainty is that social media works as a modern marketing tactic. And it works well. The future for digital marketing is bright, and social media marketing is leading the charge into that future.

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