An online presence is of crucial importance today as the internet is a major source of income for businesses. But a website, by itself, is of no use unless it is viewed and viewable to the maximum extent. Search engines employ algorithms to choose the most relevant responses to consumer queries on specific information, products and services and Search Engine Optimization (SEO) boosts the ranking and online visibility of a website. The relevance of an effective SEO strategy and the role of marketing agencies such as First Page in generating traffic, leads and sales cannot, therefore, be overstated.
Technical SEO is especially relevant for large websites as it tells the search engine all about the website. A clean code, optimized tags, proper indexation and sitemaps help the search engines to explore the website; while decent page speed prevents intermittent bounces. Much of technical SEO is a part of website design and development, making it incumbent on the web developers to understand the interplay between website design, development and SEO.
The website should be optimized both, at macro level and individual page level. A well-structured content hierarchy is the starting point of a website. The other focus areas are keyword research to understand language of the target audience, descriptive URLs to ensure that each URL is simple, page titles to use keywords within the page title and meta-descriptions to drive clicks.
Content is king and a website is merely a wrapper for the content. The website content should not only introduce the business, but also assist the prospective customers to achieve their goals. The content should be useful, compelling and unique. It should be optimized for long-tail keyword phrases consisting of more than 3 words as long-tail keywords drive more traffic and can be ranked easily. The content can be divided into three categories, viz. service content, credibility content and marketing content. Service content should delineate what you do, credibility content should throw light on why a prospect should engage with your business and marketing content should position you as an expert in the concerned business. Target keywords should be included in the title and body of the web page, and possibly in the URL of the website. The title tag should replicate the main keyword at the beginning of the page as the first 64 characters of the title tag are displayed as the link on Google search results. Meta descriptions should include 1-2 keyword phrases describing the content of the page.
Authority building is the goal of all SEO efforts. Authority building largely involves link building and this is the most difficult aspect of getting the SEO strategy right. Links are a crucial component in developing strong organic rankings and it is therefore makes eminent sense to get your link philosophy dialed in at the very start.
To conclude, a right SEO strategy will pave the way to top rankings and success of a business in today’s digital age.