In today’s digital world, everything is becoming nimble – entertainment, marketing, banking and even customer service. Almost all digitally-savvy businesses use social media marketing to promote their brand and amplify their online presence, whether it be through their in-house team or a reputable digital marketing agency. Better yet, it also lends a boost to survive the increasing competition and keep up with the latest consumer trends.

Here are four digital marketing strategies to do just that.

  1. Audio or voice search

With more users going mobile, voice search is now extremely prominent and its usage has enjoyed a steep climb. What’s more, the market predicts that the growth of voice assistant users are expected to be at tens of millions every year.

While the numbers paint a positive picture, businesses will have to look out for the accurate display of results. If businesses need to be the first result that matches the user’s query, it must optimize its content accordingly.

  1. Marrying AI and blockchain

Blockchain has been creating quite a stir amid finance companies. However, it does not have to be tied only to this one space. Its potential to expand into social media marketing is immense. It will help marketers track and analyze data, and micro-target promotions to consumers. Data security is also an added benefit.

  1. Influencer Marketing

In today’s world, where advertisements are almost omnipresent, consumers are more prone to gravitate towards people they can relate to – and most often, they are either experts in a domain or famous personalities. Albeit its effectiveness, influencer marketing does come with an expensive price tag.

  1. Chatbots

Chatbots are now simplifying business needs and consumer wants. While it’s a great way to cut labor costs, chatbots take some research and implementation time. For companies, this is a great tool to interact with customers faster, and quickly measure and resolve pain points users face. While the technology has been around for quite some time, this time around it’s stealing the spotlight largely due to its expected growth rates.

The global market for chatbots is expected to cross a staggering value of over $1.25 billion in the next seven years. The chatbot industry has never had it better – chatbots are now being actively deployed by thousands of business across the globe, with many touting that it will grow at over 24.3% annually.