Business and Technology News from NUS

Month: November 2018

Solar Technology Leads Revolution Towards Renewable Future


Solar technology is one of the most positive, exciting innovations in technological advancement today. In short, solar power is the conversion of energy that is powered by the energy that emits from the sun into electricity. Just one of multiple renewable energies making profound positive impact as of late, solar technology could house the power to bring the world to a cleaner, healthier version of its current state. Solar technology is increasingly proving its value to the planet and to humanity’s needs as well, and in doing so, it further propels itself forward as the leading impactor in renewable energy. Even so, it can be difficult to know if solar energy holds the most value for you. Using a solar savings calculator would help you decide by calculating your potential savings from using solar panels.

People continuously seem to underestimate the power of renewable energies. For example, over the last summer, renewable energies generated more electricity than brown coal. Reports have been commissioned that prove that renewable energies generate quite significant amounts of energy when it is most needed producing a staggering 32% more than brown coal during peak demand times during the summer, between 11am and 7pm. While studies are ongoing, the constantly positive reinforcements and results seem to directly relate to the positive outlooks of both scientists and invested members of the public.

Like all brilliant innovations of their time, solar technology was once deemed to be waste of energy and time. These days, however, the renewable energy source is anything but a joke. Since 2015, the number of cities around the world that are getting 70% or more of their total electricity supply from renewable energy has more than doubled. This is a testament to the momentum that has – and continues to – been building surrounding the potential of renewable energies. We have the power and the means to change our habits, and as a direct consequence, the means to change world as we know it as well.

The modern economy is built on energy. The global transition away from harmful fossil fuels will be a lengthy process, but it will be one that has already gained much positive backing – particularly by the younger generations who will have to survive on this planet longer than the older generations. The allure of renewable energy sounds great morally, but will it ultimately end up costing the economy more?

Unlike other “revolutionary” transitions at the hands of technological advancement, solar technology is not only just as reliable as the fossil fuels we are so accustomed to using, but it is also just as convenient while being significantly less expensive to run, making them the obvious choice for the future shift. Solar technology is at the forefront of this drive towards the renewable future, and it is leading the parade filled with hope, purpose, and determination.

Solar technology is renewable energy’s most exciting and innovative feat of positive reinforcement towards the kind of future where younger generations can enjoy the planet, flora and fauna can thrive, and the planet can experience a healthy realisation of the future it so strongly deserves. This is the best possible step towards that kind of future…let’s keep walking in that direction.

Social Media Marketing and the Evolution of Online Marketing


In today’s digital world, everything is becoming nimble – entertainment, marketing, banking and even customer service. Almost all digitally-savvy businesses use social media marketing to promote their brand and amplify their online presence, whether it be through their in-house team or a reputable digital marketing agency. Better yet, it also lends a boost to survive the increasing competition and keep up with the latest consumer trends.

Here are four digital marketing strategies to do just that.

  1. Audio or voice search

With more users going mobile, voice search is now extremely prominent and its usage has enjoyed a steep climb. What’s more, the market predicts that the growth of voice assistant users are expected to be at tens of millions every year.

While the numbers paint a positive picture, businesses will have to look out for the accurate display of results. If businesses need to be the first result that matches the user’s query, it must optimize its content accordingly.

  1. Marrying AI and blockchain

Blockchain has been creating quite a stir amid finance companies. However, it does not have to be tied only to this one space. Its potential to expand into social media marketing is immense. It will help marketers track and analyze data, and micro-target promotions to consumers. Data security is also an added benefit.

  1. Influencer Marketing

In today’s world, where advertisements are almost omnipresent, consumers are more prone to gravitate towards people they can relate to – and most often, they are either experts in a domain or famous personalities. Albeit its effectiveness, influencer marketing does come with an expensive price tag.

  1. Chatbots

Chatbots are now simplifying business needs and consumer wants. While it’s a great way to cut labor costs, chatbots take some research and implementation time. For companies, this is a great tool to interact with customers faster, and quickly measure and resolve pain points users face. While the technology has been around for quite some time, this time around it’s stealing the spotlight largely due to its expected growth rates.

The global market for chatbots is expected to cross a staggering value of over $1.25 billion in the next seven years. The chatbot industry has never had it better – chatbots are now being actively deployed by thousands of business across the globe, with many touting that it will grow at over 24.3% annually.

The Rise of Seo and Why It Is Important for Businesses


As a business owner, you may have heard of search engine optimization (SEO) but didn’t pay too much attention to it. And why would you? Most business owners aren’t skilled in online marketing which is also one of the reasons why many companies aren’t getting the online attention they need. See, SEO is extremely important when it comes to attracting visitors and improving a website’s searchability. In other words, if you’re not using SEO on your website, you’re not going to be seen. But there are more reasons why your website needs SEO and we’re going to talk about them right now.

SEO means a better experience for the user

Like all websites out there, you want to gather organic rankings and receive full visibility on search engines. However, what many people don’t know is that user experience is a huge contributing factor to organic rankings and visibility. Search engines have made it so that a positive user experience results in search engine visibility. This is where SEO plays a crucial role as it offers users the right information in only a couple of clicks.

SEO makes people buy more

The truth is most people research products prior to purchasing it. A study that was completed by GE Capital Retail Bank showed that 81% of shoppers researched and compared products online prior to purchasing them. This means, as a business, you want to be on the first page of search engines and easily accessible to potential customers. In order to have your business on the first page, you need traffic which is why you need SEO on your website.

SEO increases user engagement and traffic

The entire purpose of SEO is to drive users to your website. If you use SEO correctly, you’ll have an endless stream of users going on to your website. SEO allows people to find what they’re looking for with ease which places them one step closer to making a purchase. You can use SEO to target specific communities, cities, and regions, displaying your brand’s message on a local level. Through this, your presence will be more visible on search engines such as Google.

SEO is worth the investment

When you see the term, “search engine optimization” the first thing that comes to your head is expenses. Just the term alone looks expensive but in reality, it’s worth the investment. The fact of the matter is that everyone looks for products and services online, which mean it’s your job to make sure your business is being seen on search engines, particularly Google. With SEO best practices constantly changing with Google’s search algorithm, it’s best to consult with a well-regarded SEO company to help improve your business’ online presence. They will be able to implement on-page SEO on your website, get high-quality backlinks and ultimately drive more traffic and sales to your business.

SEO builds trust

Through the use of SEO, you’ll be able to create trust among users. SEO helps improve user experience and an effective website. As a business owner, you need to monitor the user’s experience by looking at user behavior and response. However, it’s important to know that trust and credibility isn’t earned overnight. It takes a lot of energy and commitment in order to build a successful brand.

Simple Ways to Secure Your Home


Your home is your personal sanctuary. It’s the one place where you feel completely safe. With that being said, we all know the importance of protecting our home against break-ins. Whether you’re moving into a new home or are looking to update your home’s security features, it’s not as complex as you may think. In fact, a couple of minor adjustments can greatly improve the security of your home.

Look at your entry points

The first thing you should focus on is your entry points. Naturally, your first-floor windows and front/back doors are the main targets when it comes to burglary. But this doesn’t mean you need to invest in new windows and doors. Instead, look at what your windows and doors are missing. Adding curtains to your windows can reduce the odds of break-ins as most burglars case the home prior to breaking in. Installing security shutters is also a good idea in reducing their sightlines, which will also help prevent potential break-ins.

Give the vibe of human presence

No burglar wants to break into a home that’s full of people. If anything, they want to slip in and out without being seen. Most burglaries happen between 10am and 3pm. which are typical working hours for most people. However, if you give the illusion that people are during the day, it’ll decrease the chances of your home being broken into. Leave some lights on, have a car parked in the driveway, and allow landscapers or cleaners to work during the day.

Hide your valuables

When a thief enters your home, they’re not interested in going through your home with a fine-tooth comb. They are looking to grab the first valuable thing they see. Instead of hiding things in typical areas such as the freezer or dresser drawer, either leave your valuables in plain sight or get more creative with your hiding spots. Thieves are on a time limit, so they’re not looking for a challenge.

Get a home security system

Homes without security systems are 3 times more likely to be broken into – why? Because there’s nothing to deter them. Now, homes with security systems are able to shake up the thief and deter intruders who are scared of getting caught. A home security system also alarms neighbors and the police that your home has been broken into. If you’re not interested in a home security system, a motion detector with an alarm as well.

Light is important

While you may not think of it as a big deal, lighting is a huge factor when a thief in determining whether to break into a home or not. Thieves stay away from homes with exterior lighting, so place motion lights around the entrances of your home. When it comes to interior lighting, you can use timers for your lamps or download an app which allows you to control the lights inside your home.

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