Big Bad Brand #6: Apple Apple as a brand is a household name to many, with it being one of the top 10 brands in the world. Despite being a brand hailing from Los Angeles, almost half of the world’s iPhones are made at a sprawling Foxconn factory complex in Zhengzhou, China. Given that Foxconn…
Like many other brands, Apple wants in on the whole carbon-neutral faze. An iconic move by the brand was to remove in-box accessories to meet its environmental goals. Chargers and earphones were removed from its iconic packaging, meaning the packaging would be smaller and lighter hence allowing ‘70% more boxes to be shipped on a…
Borrow A Cup @ NUS In line with Starbucks’s global goal to reduce waste sent to landfills by 50% by 2030, the globally renowned chain has announced the launch of its pioneer Borrow A Cup programme on our sunny shores. It is especially convenient for students like you and I, as it is conveniently located within…
Big Bad Brand #5: Starbucks At the height of the COVID pandemic, many rushed to order takeaways, resulting in the insurmountable use of single-use plastics. This global phenomenon is also a common sight in our very own – Starbucks. Our world is covered in plastic waste and this is largely attributed to our ‘go-to’ coffee…
https://www.youtube.com/watch?v=l5B5oKWooFM Remember the huge uproar of paper beds in the 2020 Tokyo Olympics? It was all over Tiktok with many of the world-class athletes jumping on the opportunity to film themselves testing the durability and stability of the beds. However, that said beyond the criticism over its comfort and durability, the 2020 Tokyo Games was…
Big Bad Brand #4: Olympics Citius, Altius, Fortius – Communiter Or as others may know it as, Faster, Higher, Stronger – Together. This is the Olympic motto, one that seeks to unify athletes that were excellent in their sports across the communites and societies of the world. However in a bid to unify the people,…
Big Bad Brand #3 Britain’s Cheap Clothes Obsession See something you like? Add it to your cart. Missing the free shipping by a dollar? That’s ok, you can just purchase that $5 top to make it up – either way, it is totally worth the price isn’t it? This is the very mentality that drives…
Big Bad Brand #3: Shein Seen it on Tiktok? Your personalised ads? Or hear your female/girlfriend(s) casually mention it? Yes – it is THAT Shein. This fast-fashion giant retailer took the internet by storm for its trendy, affordable, and successful social media presence within the youths of today. “Most-mentioned brand on TikTok” Shein…