The fashion industry objectives to profit-making through designing new and better-designed clothes has resulted in its consumers worldwide to buy more clothes. Fashion production makes up 10% of humanity’s carbon emissions (McFall-Johnsen, 2019). With clothing production has roughly doubled since 2000, this could result in more carbon emission emitted during the production process. This itself is an issue, as consumers worldwide, especially in developed and developing countries, are consuming more clothes and a study found out that in 2000, the majority only kept the clothes for a short while (McFall-Johnsen, 2019).  This occurs as the fast fashion industries in the world are big MNCs and international firms that have the power and capital to produce as well as outsource cheap raw materials and abundance labour from less developed countries. This in turn brought about lower production cost coupled with mass production thereby the fashion market has resulted in shopping for clothes more affordable. However, the majority are unaware of the environmental costs associated with the fast fashion industry. The sourcing, producing, transporting and disposing of goods from fashion industry reveals an embodied geography of air pollution. In EU region, for instance, studies suggest the increase of emissions embodied in the European clothing industry imports, especially after the world trade quotas for textile goods removal in 2002 and from 2002 onwards, there was a rise in carbon emissions due to most textile and clothing being outsourced (Valodka, Snieška, & Mihi-Ramirez). Thus, showing globalisation and international trade policies have resulted in the clothing industry like other industries to be outsourced, thereby increasing more C02 emissions

The fashion industry accounts for 10% of global gas emissions ((McFall-Johnsen, 2019), whereas an industry itself, they are producing high amounts of greenhouse gases. For example, synthetic fibres such as polyester, often found in the majority of our clothes, are made from fossil fuel, which is harmful to the environment (Conca, n.d). Most of our clothes are now produced in developing countries such as China, Bangladesh or India, and these countries energy sources are powered by coal, one of the dirtiest type of energy from carbon emissions (Conca, n.d).

As the fashion industry is the second-largest polluter in the world, there is a greater need to raise awareness to the public to reduce their overconsumption and only purchase clothes as a need rather than a want. The public perception of the problem is important in building greater awareness and willingness to change. However, the government having the political power can implement policies that are aimed at economic benefits but at the same time ensuring environmental impact to be the least.