30X30:Our Hunger for Food Security

The story of food security in Singapore

Tag: government policy

SG Fresh Produce

Hi everyone, welcome back. Today, we are looking into efforts to support local produce.

Before we look into the current measures, let’s take a quick look at what has been done before. In 1971, Singapore took part in the United Nations Food and Agricultural Organisation’s coin programme, which started in 1966 and saw around 100 participating countries.

1971 Singapore 5 cent coin collected by this blogger.

Now this was in 1971 and was probably referring to capture fisheries instead of just aquaculture. As mentioned in slide 49 of today’s lecture, the percentage of biologically sustainable fish stocks was comfortably above 75% then.

So what has Singapore done to increase awareness of local food production? In February this year, SFA announced the launch the SG Fresh Produce (SGFP) logo that has been rolled out in August 2020.

Extracted from “Supporting Local Produce” https://www.sfa.gov.sg/food-farming/sgfoodstory/supporting-local-produce

This logo emphasizes that the food is local and fresh, and uses the “SG Brand mark” which is apparently the SG in a circle which has been used since the SG50 celebrations. This brand mark is also tied to the “Passion Made Possible” slogan, which has been our tourism slogan since 2017. Those in GE1101E this sem may be familiar with that…

Anyway, SFA has really been ramping up the exposure for this logo. I even chanced upon an advertisement just outside Kent Ridge MRT station!

This seems to be the main ad tying all the others together. They ran in a loop with other ads.

Beyond SFA, supermarkets have also started to roll them out. Here are screenshots of the online versions of Sheng Shiong and NTUC Fairprice:

I find Sheng Shiong’s online platform to be the more conducive of the two. Straight on the home page, shoppers get to view a category just for products farmed in Singapore with the SGFP logo displayed prominently.

Home page of Sheng Shiong’s online store, https://allforyou.sg/ retrieved 2 October 2020

SG Fresh Produces category, https://allforyou.sg/sg-fresh-produces retrieved 2 October 2020 

In contrast, on Fairprice’s website, I first had to filter by item type then by country of origin (which is a great feature Sheng Shiong lacks) whereby I was directed to this page. I’m not too sure why some of the products featured here do not have the SGFP logo, perhaps they are undergoing certification.

NTUC online store, vegetables filtered by country of origin, https://www.fairprice.com.sg/category/fruits-vegetables?filter=Country%20Of%20Origin%3ASingapore retrieved 2 October 2020

As for the physical supermarkets, I have not noticed this sign much. Having to print collaterals as well as any necessary redesign of layout may take a while for each of their stores.

 

Personally, I quite like the SGFP logo. I find it refreshingly simple and to the point. Even though Passion Made Possible is not my favourite tourism slogan (and I’m sure quite a few of us did the GE1101E project on creating a new slogan), increasing it’s exposure to the local population will help to build a positive geographical image (lol) associated with it. It can also further solidify the SG Brand Mark, which was just announced last week. The brand mark is expected to be expanded to the local fashion and beauty sector soon.

The SGFP logo also highlights the key selling point of local produce, that of freshness. This seems to be in line with most of your expectations.

In a survey conducted at the start of this semester, I asked for your opinion of local produce. As can be seen in this word cloud, the main positive adjective associated is “Fresh”.

Word cloud regarding local produce

What were some of your thoughts regarding local food production? Stay tuned as I will be disclosing more of my findings next week!

Cheers,

Ee Kin

our food production history

“To understand the present and anticipate the future, one must know enough of the past. Enough to have a sense of the history of the people. One must appreciate not merely what took place but more especially why it took place and in that particular way. That is true of individuals, as it is for nations”
—Lee Kuan Yew, during the PAP’s 25th Anniversary Rally, 1980

In the previous post, we learnt about the 30by30 goal. Before we think about how this goal can be achieved, let us know more about the context of food production in Singapore. How was the farming scene like, and how did the idea of food security come about?

The Japanese Occupation of Singapore was a very trying time. Growing up, I heard stories of my grandparents growing tapioca for sustenance. What was the “new normal” once the war ended? Here’s what I understand (from Chou 2014 ) about the local farming situation from the post-war years. Most farms were family-run. Being smaller, these farms were better able to react to changes in the market as compared to commercial ones. Such farms were able to meet local needs up to the 80s. However, pig farms were relocated to Punggol in the 70 due to concerns that wastewater would affect local water catchments (Tortajada et al, 2013).

However, 1984 marked a change in the government’s priorities (Tortajada & Zhang, 2016). In line with the transition to a knowledge-based economy, Primary Production Department Director, Mr. Goh Keng Swee, announced that Singapore no longer aimed to be self-sufficient for food. Instead, Singaporeans should specialise in areas higher up the value chain and rely on trade to meet other needs. The last pig farms in Punggol closed in 1989. Many areas involved in farming were converted into agrotechnology parks.  Through these parks, modern farms can adopt each other’s best practises and technology more easily, resulting in higher and more sustainable yield.

Author at an agrotechnology park in 2006

Author at an agrotechnology park in 2006.  Unfortunately, the only pictures I have are from that field trip when I was seven.

So what changed since 1984 that raised the importance of food security?

In 2007, there was a global food crisis. Due to drought and the shift to biofuel production, food prices rose dramatically leading to panic buying. The government highlighted that there was a national stockpile of rice – this was brought up again this year.

My biggest takeaway from the history of the food supply in Singapore is the importance of the government’s direction. 1984 showed that a decision to end self-sufficiency is a lot easier than efforts to raise it since 2007. The government needs to be clear what the goal is post-2030. T Ambiguity will only result in farmers hesitating to seize opportunities due to fears of being left in the lurch as pig farmers were back in the late 80s.

I understand why pig farming was phased out in the 80s. There was a risk that farmers would be left behind in Singapore’s march towards progress, creating a rural-urban divide. As they say, you can’t make an omelette without breaking a few eggs. Had the status quo been kept, the agriculture scene in Singapore may not have evolved into the technologically intensive scene we have today. It is also not fair to say that we could have maintained our sufficiency in pork as our population has almost doubled since then. However, keeping some sort of target for food sufficiency in mind would have been good. In hindsight, given the importance attributed to water security, the laissez-faire approach to food security seems out of character.

What do you think about the decision to shift away from self-sufficiency in the 80s? Was it a misstep, or was it more important that all Singaporeans shifted to jobs further up the value chain? What are your thoughts on the number of fish and egg farms in relation to the percentage supplied locally? Let me know in the comments.

 

Bibliography

Tortajada, C., Joshi, Y. K., & Biswa, A. K. (2013). The Singapore water story: Sustainable development in an urban city-state (p. 142). New York, NY: Routledge. Call no.: SING 363.61095957 TOR.

Tortajada, Cecilia, and Hongzhou Zhang. “Food Policy in Singapore.” Reference Module in Food Science, 2016, doi:10.1016/b978-0-08-100596-5.21083-4.

Chou, Cynthia. “Agriculture and the End of Farming in Singapore.” Nature Contained: Environmental Histories of Singapore, by Timothy P. Barnard, NUS Press, 2014, pp. 216–240, muse-jhu-edu.libproxy1.nus.edu.sg/chapter/1096622.

Taiganides, E. P. Pig Waste Management and Recycling: the Singapore Experience. International Development Research Centre, 1992.

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