One of the goals of the Women’s Pathways to Leadership in Asia (WPLA) project is to highlight successful initiatives promoting the advancement of women in the Asia Region. Microsoft is an industry leader in promoting diversity in the workplace and fostering female talent.
In Taiwan, Microsoft has launched a GIRLS Power Up internship programme. The goal of this leading internship program is to partnership with academic institutions to help young and aspiring businesswomen to become entrepreneurs. GIRLS Power Up was first initiated at the Taipei Chengshih University of Science and Technology (TPCU), National Chung Hsing University and WuFeng University.
Photo courtesy of Microsoft Citizenship Asia Pacific
According to a recent publication by Microsoft Citizenship Asia Pacific, approximately “180 female students have participated in the programme and were successfully matched to 36 ‘micro-internship’ teams to experience running a business venture and hone their entrepreneurial interests.” Throughout the course of the program, participants receive valuable skills training including social networking and online marketing skills needed for young women to succeed in their future ‘micro business venture.’
In a recent press conference highlighting the progress of GIRLS Power Up Programme, Sally Wang, a successful female entrepreneur told the audience how her company gained from offering these internship opportunities by stating, “The students that I’ve worked with are fully dedicated to this programme, and I am really thankful to have this chance to interact with this group of students. I am most impressed by their positive attitude and creative marketing ideas.”
Young female entrepreneurs benefit from the practical experience they gain through the program. Hsieh You-Qi, a business administration degree student at TPCU and current participant of the program, expressed the value of this experience by saying that “Thanks to GIRLS Power Up, I now have a deeper understanding of many aspects of entrepreneurship. I hope to use what I’ve learned to fulfill my dreams of setting up my own business in the future.” In particular, the program has provided her the skills to differentiate her product offerings and leverage social media to effectively market new products.