Embracing gender differences is the way to succeed

“Lack of recognition of basic differences men and women have like career cycles, communication styles, or attitudes to power is enough to eliminate one gender and prefer the other” notes Avivah Wittenberg-Cox, CEO of 20-first, one of the world’s leading gender consulting firms, and author of Seven Steps to Leading a Gender-Balanced Business. The author of the article published in the Harvard Business Review argues that “denying the existence of differences between men and women was a useful phase to go through, but now that the reality of gender has changed, so should our approach”. To read the full article click here.

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