By 2030, Singapore aims to produce 30% of its nutritional needs. The current level is at 10%. There is a need to encourage people to support local produce. Therefore, our group came up with a campaign to try to tackle this issue.
The campaign includes a poster and coupon system, where people will get a discount when they support local produce.
This video would also be part of the campaign and aims to educate the public on the benefits of supporting local produce, and the varieties of local produce. It will be spread by messaging applications such as WhatsApp and social media platforms such as Facebook.
It would also be ideal to work with Singapore Food Agency so that the campaign can be implemented on a bigger scale and reach a wider audience.
Ministry of the Environment and Water Resources, Singapore & Singapore Food Agency. (2019). Formation of the Singapore Food Agency. Retrieved from https://www.sfa.gov.sg/docs/default-source/press-releases/media-release—formation-of-the-singapore-food-agency.pdf