The Future of Hotel Revenue Management
Monday, 21 March 2016
8:30 – 9:00: Registration and coffee
9:00 – 10:30: Introduction and Asset Profit Optimization
Everyone has been talking about total hotel RM for the past 6 or 7 years, but how do we move from rooms RM to more of a focus on asset profit optimization? What are techniques that have worked and where do you see this going in the future?
10:30 – 11:00: Tea Break
11:00 – 12:30: RM and Marketing
RM has moved from a tactical focus on inventory management to much more of a strategic focus on marketing and the customer. How can we best use data to gain insights into our customers so that we can enhance RM in the future?
12:30 – 1:30: Lunch
1:30 – 3:00 RM Leadership
What are some of the challenges facing RM leaders in the increasingly multi-functional world? How can we ensure that we hire and develop the revenue manager of the future?
3:00 – 3:30 Wrap-up