The Future of Hotel Revenue Management

Monday, 21 March 2016


8:30 – 9:00:     Registration and coffee

9:00 – 10:30:   Introduction and Asset Profit Optimization

Everyone has been talking about total hotel RM for the past 6 or 7 years, but how do we move from rooms RM to more of a focus on asset profit optimization? What are techniques that have worked and where do you see this going in the future?

10:30 – 11:00:  Tea Break

11:00 – 12:30:   RM and Marketing

RM has moved from a tactical focus on inventory management to much more of a strategic focus on marketing and the customer. How can we best use data to gain insights into our customers so that we can enhance RM in the future?

12:30 – 1:30:     Lunch

1:30 – 3:00        RM Leadership

What are some of the challenges facing RM leaders in the increasingly multi-functional world?   How can we ensure that we hire and develop the revenue manager of the future?

3:00 – 3:30      Wrap-up


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