Undergraduate Programme

Year 1

The pedagogy of “design fundamentals” or “basic design,” as it is also traditionally known, means a “methods of teaching and learning” employed in design schools in foundation courses on the principles of two- and three-dimensional design. This pedagogy is usually applied during the first and second years of the design course. This method of teaching and learning is based on fundamental elements drawn from product design – such as proportion, rhythms, deformation, pattern, structure, colour, etc… – which are taught separately to enhance the understanding and the focus of the student on a limited number of problems.

Year 2

Year 2 of the ID course complements the design fundamentals of first year. Main studio themes are Design for Context (people in space) and Design for Connectivity (systems and interrelationships). Support modules such as CAD, Design in Urban Setting, Production (Plastics) and Ecodesign and Sustainability complement design related knowledge and skills through an awareness of the city, the environment and the social responsibilities of design.

Year 3

At this level, students are expected to have gained adequate knowledge of design fundamentals, market and brand awareness, knowledge of technology as well as a reasonable level of maturity to deal with more complex design issues. The focus will be on strategic thinking for the innovation of new products within emerging markets. The emphasis in the first semester on interior environments and ambience will demand a review of conventional solutions in order to conceptualize new opportunities and resolutions. The second semester will deal with the issue of culture and identity. Collaborations with industry will maintain realism in an effort to find new meaning and representation in the innovation of designs and products.
Students in the third year will have the opportunity to either be attached to an overseas institution for a semester or work closely with overseas students within the environment of an international studio.


In year 4, students are required to research and investigate opportunities that can be developed into a comprehensive design project. The major topics covered in this level include research methodology, project planning techniques, information search and documentation, product analysis and evaluation, concept development and selection process for design development, design detailing and final market implementation. The objective is to ensure that industrial design graduates are sufficiently competent in research as part of the process for design development.
At this final year level, students should learn to evaluate and form value judgement on design decisions to ensure that design proposals meet with rationalized and functional criterion as well as the less tangible qualities in aesthetic judgement. In the end, documentation of research findings will form part of the project submission. Successful graduates will be required to demonstrate innovation and competency in industrial design.

Postgraduate Programme

2-3 year full time by research
Pre-requisites: Bachelor of Arts in Industrial Design with Honours degree or its international academic equivalent

PhD (ID)
3-5 years full time by research
Pre-requisites: Master of Arts of Industrial Design or its international academic equivalent

The M.A.(ID)/Ph.D is a graduate programme by research that serves to advance the study of Industrial Design. It emphasizes a holistic approach to research in design thinking and practice. Candidates undertake research across a spectrum of design issues, from design processes and methods, to design problems concerning product users.
The research methodology also focuses on interactive design, environmental and sustainability concerns. The research areas of the Industrial Design programme include design theory, practice and innovation, technology and universal design, and biomedical equipment design.

Exchange Programme

Our partner schools include:

Tsinghua University, China
Zhejiang University, China
Aalborg University, Denmark
ENSCI, France
ENSAD, France
University of Duisburg Essen, Germany
Politechnico di Milano, Italy
Kyushu University, Japan
TU Delft & TU Eindhoven, The Netherlands
Norwegian University of Science and Technology, Norway
Seoul National University, South Korea
KAIST, South Korea
Lund University, Sweden
ECAL, Switzerland
University of Leeds, United Kingdom
University of Illinois at Urbana-Champaign, USA
Georgia Institute of Technology, USA

Design Incubation Centre
The Design Incubation Centre (DIC) is a design research laboratory which investigates and develops new tools of design, in order to find new possibilities for the practice of design. This is done through projects that analyze the emerging and evolving human needs, technology and social trends.
The centre was set up as a testbed for teaching methods and also to conduct research and develop new design methodologies through close collaborations between the academia, government agencies and the industry. It also offers internship and fellowship programmes to Industrial Design students.

For more information about Design incubation centre, please visit:

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One thought on “Programme

  1. Will there be classes on Advanced texhniques of Photoshop? How about in-design?
    I am curious.. Does ID have classes on photography too? I am interested in photography as well and I thought there is a need for such classes.
    Possible for anyone to send me a copy of your timetable? I am curious as how intensive the classes are. I know different students will have different schedule. I just want to have a rough feel of the classes. I am planning on taking a PT job..


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