NUS Design Incubation Centre is conducting a new workshop: NUS UCC Revamp Design Workshop

A space, which greets and welcomes the visitors of NUS, is looking forward  to an update of its image by assuming a clear and succinct identity.   This workshop explores how a transition space (the pathway leading from the car park of University Cultural Centre into the building), can be transformed to  convey the message of the NUS brand.

Deadline: 29-Jan-2010
Art Directors Club launches inaugural student brief with Nissan. Students currently enrolled in undergraduate or graduate level programs in advertising, graphic design, photography, illustration and new media are eligible to enter ADC’s co-presented brief based competition.

Nissan cube® is unlike any other car on the American road. Its funky exterior is punctuated by an asymmetrical rear window and a low, wide stance. Its comfy interior is a place to have fun with friends. It offers multiple options for self expression with features like a removable shag dashboard carpet, multi-color interior mood lighting, and configurable storage. Cube is part car, part social destination.

ADC is inviting students to address these questions:
- How would you introduce cube?
- What creative would you run?
- Where would you run the creative for maximum reach and efficiency?

Develop a campaign, or concepts, that makes Nissan cube a part of our target’s life. The campaign shouldn’t feel like marketing, it should feel like a natural extension of where our target goes and what they do. To this end, use channels and communication vehicles you feel are most appropriate to our target’s lifestyle and what the model represents.

Local dealership location info available upon request. US-based only. International students must respond to US market conditions.

For more information, please visit competition website http://www.adcglobal.org/education/competition or You can download more information from http://www.adcglobal.org/downloads/pdf/NissanCube_ADC_Brief.pdf

2009 BraunPrize winner has been selected on September 17, 2009 by the guest jurors attending the BraunPrize Forum as:

Johanna Schoemaker
with the project ‘Clam I OLED Lamp’,
from Bergischen Universität Wuppertal, Germany

The 2009 event marks the 17th time the BraunPrize has been awarded since its inception in 1968 by Erwin Braun, the son of company founder Max. The Award’s esteem is influenced by the key role the German company played in redefining consumer product design throughout the 50 and 60’s. The strong, minimalist, “Less, but better” design language pioneered by Braun – and in particular Dieter Rams – is still clearly evident to day in modern icons like Apple’s iPod.  Below is this winning entry:

Clam I OLED Lamp
The family of lights developed as part of the designer’s graduation project creates, through the deliberate use of the newly invented OLED lamp, a pleasantly diffuse yet extremely energy-efficient light effect. Based on the image of a flower opening in daylight, the lights behave in the opposite way, opening to provide light as soon as they are switched on.

The opening angle – and therefore the light emission of the lamps and the color and intensity of the light – can be adjusted. The ‘ceiling lamp’ includes a remote control that can also be used to pre-select different dynamic light programs. The lamps emphasize the special visual characteristics of the lamp: slimness, transparency, lightness and flatness.

Registration Deadline: January 5, 2010!

The iF concept award invites young designers worldwide to submit innovative contributions and apply for the sought-after iF award. The iF concept award offers students and recent graduates from the areas of design, architecture, marketing and engineering an opportunity to compare themselves on an international level and to present their ideas to the design-interested public.

For more information, please visit the competition website: http://www.ifdesign.de/awards_concept_index_e

Below are some competition winning entiries from last year:

BETH: water container playboard: Jungae Seo
This design is for a scooter with an attached water tank, designed especially for children living in countries where houses often have no running water. When the children are sent to fetch water, they set off with the ‘Beth’ scooter, fill the water tank and so are able to transport the water playfully. This is a simple method of transport which can be economically produced, and at the same time providing the children with a toy with which they can simply have fun.

Energy ball: Sung Hyun Hwang, Hye in Lee

When the ‘energy ball’ is kicked, piezo elements inside the ball transform the impact energy into electrical energy. If the ball is used during the day, it can generate enough energy to power a light bulb or a small electrical device by night. The concept is particularly well suited to countries in the developing world.

Yl Sound | earplugs: Jiwoong Hwang

Who hasn’t had the problem of earphone cables for an mp3 player or personal CD player getting all tangled up in a mess? No solution to the problem has been present – until now. These earplugs offer a solution, combining the zip-fastener with a simple fashion idea: the control for the music player is inside the zip pocket. A simple and logical solution.

PROTHESE | interim leg prosthetic: Tillman Beuscher

The Landmine Monitor report estimates the number of landmine victims to be between 15,000 to 20,000 a year. This interim prosthetic for the leg is intended as an immediate aid for those injured by war and landmines worldwide. The central aim is to support self-help by means of swift initial treatment. This can be provided directly helping people to maintain hope and enabling them to continue supporting their families.

Location: LR422

Date: 2-3 pm 9 of Oct

The lecture will address a series of conceptual elaborations on modelling the relationships between users and designers within user centred design (UCD). The elaborations are based on the allocations of control, creativity, initiative, and freedom of choice, between users and designers; on the commitment on user need satisfaction; and on the relative distances between the stakeholders in design. The discussion aims at introducing the idea of user-designer relationships as a feasible concept for mapping the field of UCD, and to underline the versatility of relationships that UCD community should be able to assume in its attempts to encounter with the users.

About the Speacker

Prof Turkka Keinonen, Doctor of Arts, works as a professor of industrial design in the School of Design at the University of Art and Design Helsinki. His teaching and research interests lie in user-centered design and product concept creation.

Professor Keinonen has worked for leading Finnish design consultancies such as Creadesign and Muodos (presently Desigence) in professional and consumer goods design projects, done interaction and exhibition design, designed paper machinery for Metso Paper and consulted for Finnish National Research and Development Center for Welfare and Health (STAKES) in international projects aiming at mainstreaming of information technologies.

Keinonen has written, edited or co-edited the following books: One-dimensional usability (1998); Industrial Design for Usability (2000, in Finnish), Mobile Usability – How Nokia Changed the Face of the Mobile Phone, (by McGraw-Hill 2003), Product Concept Design (2004, in Finnish), The Change of Design (2004, in Finnish), Product Concept Design – A review of the Conceptual Design of Products in Industry (by Springer Verlag 2006) and Development of the Design Competence in Technology Companies (2006, in Finnish).

He was nominated the designer of the year 2000 for his merits in user-centered industrial design and in 2003 he received The Federation of Finnish Electrical and Electronics Industry SET prize for developing usability education.

Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.”

About Tim Brown

Tim Brown is the CEO of the “innovation and design” firm IDEO — taking an approach to design that digs deeper than the surface.

About TedTalk

TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader.

TEDTalks began as a simple attempt to share what happens at TED with the world. Under the moniker “ideas worth spreading,” talks were released online. They rapidly attracted a global audience in the millions. Indeed, the reaction was so enthusiastic that the entire TED website has been reengineered around TEDTalks, with the goal of giving everyone on-demand access to the world’s most inspiring voices.

NUS Design Incubation Centre just completed a workshop, design thinking workshop, with our business school’s alumni.

This workshop explored an array of design thinking tools, applied to real-life business scenarios, to seek new opportunities for radical innovation. Apart from learning the creativity toolkit, participants experienced a day of active innovation culture, from ethnographic trips to concept generation to narrative storyboarding. The entire process aimed to be versatile enough for the development of any business, involving products, services, spaces or systems.

Below are some photos from activities. For more information, please visit Design Incubation Centre’s website.

In search of cutting edge design to challenge conventional urban parking to be tougher and stylish.

Qashqai is a resilient urban vehicle with distinct style. It is capable to take on
whatever the city throws at it – Qashqai is ‘Urbanproof’. We are looking for ideas
around Nissan’s tough and stylish Qashqai. Designs may challenge any element
of urban parking (underground, exterior, interior, multi-layer, ground level, shape,
colors, material, smell, sound, ramps, signage, limits, etc.).
Urban parking is in need of a renovation. Ideas must challenge current perceptions
of urban parking and offer a tougher, sleeker, or even playful rendering of it.

The urban parking challenge is open to innovative designers with a bold and daring vision.
Design is an innovative field with an ever-growing number of mediums to create this
parking renovation: graphic, video, urban, industrial, lighting, motion and more.
Ideas may be delivered as videos, objects or illustrations.

For more information, please visit http://www.designboom.com/nissan.html

Entries deadline: 31 August 2009
Content of Submission
Design on surface of SIGG bottle, 0.6L (original design only)

Theme “Celebrate Nature”
SIGG Switzerland AG advocates everyone should own our water bottle to show our
ecological concern in protecting our environments and precious resources. We look
forward to your using unique ideas to demonstrate the SIGG bottles with ecological and
lifestyle designs.

Qualifications
No nationality and gender limitation
Age limitation is required in Group of Kids & Junior

Participating Countries
Japan, Australia, China, Taiwan, Singapore and Malaysia

Groups
A. Kids & Junior: below 15 years of age
B. Open: no age limitation

Submission
Design image
Requirements: Measurements – 223.5 x 114.8 mm; Colors – 6 colors (white is 1
color)
Image pixel: JPEG, 600 pix X 308 pix, within 100KB
• Finalized lists are required to send hi resolution images;
• Please scan hand-writing drawings and set to the above image type

Method
Submission via website only • Please refer to Submission Flow for details.

Open to participants from: Singapore
Additional information: www.sigg-jp.com/compe2009/en/guide/

Deadline: 18 November 2009

PTID is an international competition reserved for graphic designers, creatives,
designers and architects who are called to develop new ideas and graphic solutions for
the corporate image of the San Pellegrino Terme territorial system. The area is well-
known all over the world for its thermal baths and its water and it is now going through a
reconfiguration process starting from an ambitious project of urban requalification.

The Competition aims at selecting 10 young talents who will talk over the development
of graphic and communication solutions for the territorial system. The Competition is
organized by Premium Retail in collaboration with POLI.design, Consorzio del Politecnico
di Milano.

For more information, please go to http://www.sptid.org/