The School and the Course

The Division of Industrial Design (DID), was founded in 1999 as Singapore’s first university-level course in Industrial Design.

DID offers a highly selective degree course in Industrial Design. We teach a potent combination of design thinking and innovation methods, with a clever mix of artistic, humanistic, technological and business disciplines. Our graduates are enabled to take up highly-valuable and versatile roles as creative designers, innovators, entrepreneurs, and leaders of change.

Originally as part of the Department of Architecture, our programme has built a stellar track record and gained independence in just 11 years. We are ranked among the world’s top 30 design schools by iF (International Forum Design) Germany, in 2009.

Our Vision

Our vision is to make life better through design; to equip students with trans-disciplinary skills and thinking processes required to find unmet needs, to solve complex problems involved in creating viable new products, experiences, interfaces and environments.

Join us in creating the future!

Our Approach

The Bachelor of Arts in Industrial Design, B.A. (ID), is a four-year undergraduate honors programme, consisting of courses crafted with our synergistic three-pronged approach:

  1. Design Thinking – Out-of-box innovation strategies and investigative methods to discover new ideas and unmet needs.
  2. Multi-Disciplinary Aptitudes – Behavioral sciences, social economics, business strategy, engineering and technology knowledge develops entrepreneurial strategic thinking and holistic problem-solving.
  3. Artistic Sensibility – Training of imagination, taste, and craft-like ability to give pleasing and appropriate aesthetics and emotion to ideas, through traditional and 2D/3D digital means, so that solutions are both functional and desirable.

The combined approaches equips our graduates with high-level strategic thinking, and enables them to translate problems and ideas to tangible, desirable solutions i.e. meaningful products, environments and experiences that people love to have, love to use – and that which has a big impact on lives.

A Constantly Evolving Course with Spectacular Results

We have established a solid core of education methodology that produces extraordinary results.Yet we remain constantly improving, evolving, and relevant. Just like how design always needs to be at the forefront – that is also our philosophy.

So we have a core foundational programme that builds in you a strong sensibility to what good design is, and equips you with a solid set of tools, abilities and methods to get ideas into your head, get them out of your head and onto objects, services, iPhone apps, etc…

Thinking by Doing and Making

We believe in an immersive hands-on approach of testing and exploring ideas quickly in real life situations. Therefore, in this course there is a lower emphasis on lectures and written papers and a heavier bent towards doing and experimenting. So if you love to invent stuff, build things, take objects apart, D-I-Y… or if you love to interact with real people and to experiment with how they behave or respond to objects, environments, interfaces and systems, this would be a great fit for you.

Our Secret Formula: Real Industry Relevance + Vertical Studio Platforms

As part of our strategy to constantly evolve and be at the forefront, a major component of the course is a series of industry-sponsored ‘vertical studio platforms’. These are project teams comprising a mix of year 2 to year 4 students, encouraging cross-pollination of thoughts, skills and learning.

In these platforms, students tackle both conceptual and real-life projects led by our industry collaborators e.g. Asus, Dell, L’Oreal, Estee Lauder, BMW Group DesignworksUSA, Tupperware, Toshiba, Osim, ICI, Swarovski, HansGrohe, Risis and Nakamichi.

Students get to tailor their individual course during the 4 years by selecting from amongst these different industry platforms – Each student will get the opportunity to be involved in 6-7 of these projects.

International Exposure

To broaden our students’ exposure, we typically send around two-thirds of each cohort for a one-semester overseas exchange programme during their 3rd year. Students typically go to distinguished design schools in Switzerland, France, Japan, Netherlands, Finland, USA, Germany and China.

NUS ID has been ranked Top 30 in iF ranking University. For more information, please refer to

For latest events or achievements of NUSID, please visit

For more information about the NUS Division of Industrial Design, please visit:

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2 thoughts on “NUSID

  1. Hi,

    I am writing on behalf of Saporiti Italia, the Italian furniture and Interior Design company, who have recently opened their doors here in August.

    We heard via mention that NUS has a design project involving LED lights in its pipeline. Would it be possible to enquire additional information on this, as Saporiti Italia would like to explore the opportunity of working together.

    Here’s the URL for Saporiti Italia:

    I look forward to your favourable reply.


    Kelvyn Foo
    Huntington Communications Pte Ltd
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    Singapore 159835
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