Ted talk: Biomimicry in action: Janine Benyus

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Janine Benyus has a message for inventors: When solving a design problem, look to nature first. There you’ll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Here she reveals dozens of new products that take their cue from nature with spectacular results.

About Janine Benyus

A self-proclaimed nature nerd, Janine Benyus’ concept of biomimicry has galvanized scientists, architects, designers and engineers into exploring new ways in which nature’s successes can…

About TedTalk

TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader.

TEDTalks began as a simple attempt to share what happens at TED with the world. Under the moniker “ideas worth spreading,” talks were released online. They rapidly attracted a global audience in the millions. Indeed, the reaction was so enthusiastic that the entire TED website has been reengineered around TEDTalks, with the goal of giving everyone on-demand access to the world’s most inspiring voices.

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