This Yamaha-branded Deus Ex Machina concept motorcycle was dreamed up by Art Center Pasadena student Jake Loniak.
The vehicle is powered by ultra-capacitors and doped nano-phoshpate batteries (similar to the ones currently used in hybrid cars) and it is controlled using 36 pneumatic muscles with two linear actuators set along a spine consisting of seven artificial vertebrae. Even the helmet is pneumatically attached.
Claire Beale, editor of ‘Campaign’, wrote on Independent, about Jonathan Ive’s understanding of design.
“The word design is everything and nothing. We think of design as not just the product’s appearance, it’s what the product is, how it works. The design and the product itself are inseparable.”
On the relationship between design and experience
“And when I say the product I mean the product in its total sense, the hardware and the software, the complete experience that people will have. We push each other, we’re very self-critical and we’ll take the time to get the product right.”
“My goal is simply to try to make products that really are meaningful to people. Ultimately there is something motivating and inspiring in seeing someone using an Apple product and enjoying an Apple product.”
“I remember it really clearly, the moment when I realised that technology could be accessible and intuitive. And I had a real clear sense of the people who made it: it speaks to their values and preoccupations. And that’s what makes Apple a remarkable and unique company.”
Comments Off
Entries (RSS)