Closing date: January 31, 2009
Theme: “Envision conscious design!”This internationally recognised design competition is open to young industrial designers who are still studying or who have graduated within the last two years.
In the coming days, some thousands sets of competition documentation will be sent out to design schools, universities and design studios all over the world.
Current industrial design students as well as recent graduates have until January 31, 2009 to submit their product concepts to Braun (the participation is free of charge).
The total prize money amounts to EUR 36,000. The winner of the BraunPrize will receive EUR 12,000 in prize money and a (paid) six-month internship in the Design Department at Braun. The other finalists will each receive a prize of EUR 5,000. The remaining prize money will be distributed in the form of special recognition awards at the discretion of the jury.
Our ID student, Donn Koh’s Leapfrog was selected as the grand winner of the 2007 competition and the information is as follows:
LeapFrog, winner
This product is a new type of walker for childrens uffering from cerebral polio or spina bifida.‘LeapFrog’ encourages and supports children with impaired mobility to rise from a sedentary position, allows them to practice walking and attaining balance as well as allowing for short sedentary breaks. The adjustment between the various positions, (i.e. sitting, standing and walking) takes place in an automatic way and responds to the intention and movement of the child. In addition, ‘LeapFrog’ stops moving automatically when the child assumes a sedentary position. This feature prevents crashing and sliding when sitting and therefore prevents the child from acquiring erroneous movement patterns. The mechanism for the support when in a standing position can be set according to weight and therefore can be adjusted according to the child’s development.
‘LeapFrog’ not only supports the physical development, but also the independence and self-confidence of the child. It reinterprets a ‘painfully’ medical appearance with a product that appears to be caring and playful.
Finding of the Jury:
This design product is the result of thorough user research and offers a complex yet practical solution to different forms of physical disability. The jury was impressed by the product’s adaptability to different disabilities, the way it adjusts to an individual user’s unique challenges and its effectiveness as a form of physical therapy that motivates improvement and self-worth.

For more information about the competition, please refer to http://www.braunprize.com/international/braunprize_2.html
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