Article Review from the Business Times

Today, I shall be reviewing the article “Green Buildings in Singapore: Adding the Green Touch with Technology”, which was published in a local newspaper, the Business Times on 26 April 2011.  The article can be found at the following URL, http://www.eco-business.com/news/green-buildings-in-singapore-adding-the-green-touch-with-technology/.

The article basically outlines how the property industry in Singapore has embraced the need for building sustainability and Green Buildings, especially in light of the Green Mark Legislation, which was imposed in 2008 for all buildings above 2000m2.

The article states that there are two main causes for Singapore growing into one of Asia’s leading green building leaders. Firstly, Corporate Social Responsibility (CSR) of companies in Singapore. CSR is defined as the corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare. 1 Companies now try their best to stand out from the crowd and give back to the community as well as do their part to improve environmental sustainability. Examples cited in the article include Siemens.

In my opinion, companies that exhibit strong CSR and aim for the platinum award in the BCA Green Mark instead of just barely achieving the baseline required for certification, should be awarded with incentives as well as increased recognition in the media. Firstly, the government and its regulatory bodies could give corporations and construction firms greater incentives should they achieve the Platinum Green Mark. These could include reduced utility bills, which would motivate these companies to invest more into building sustainability in the long run. Secondly, the media has to play a role in bringing public recognition and prestige to the company. This will result in more members of the public knowing about their efforts and hence spread count towards a kind of “advertisement” for the company involved.

The second cause stated in the article is the usage of regulation by the government, which is basically the implementation of the BCA Green Mark in 2005. In my next post, I will discuss more about the BCA Green Mark, and in particular the criterion upon which it is awarded.

1 Corporate Social Responsibility. (2014, January 1). Retrieved August 25, 2014, from http://www.investopedia.com/terms/c/corp-social-responsibility.asp

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