Congratulations to Associate Professor Hichang Cho for such stellar productivity!
Hoot, C. Y., & Cho, H. (2013). Deception in Avatar-mediated virtual environment. Computers in Human Behavior, 29(1), 276-284.
Cho, H., Lee, J. S., & Lee, S (2012). Optimistic bias about H1N1 flu: Testing the links between risk communication, optimistic bias, and self-protection behavior. Health Communication (April 10, 2012: online first)
Ee, A., & Cho. H. (2012). What makes an MMORPG leader? A social cognitive theory-based approach to understanding the formation of leadership capabilities in Massively Multiplayer Online Role-Playing Games. Eludamos: Journal for Computer Game Culture, 6(1), 25-37.
Cho, H. (2012). Responses to online privacy risks. In Z. Yan (Ed.), Encyclopedia of Cyber behavior. Hershey, PA: IGI Global.
Hooi, C. Y., & Cho, H. (2013, January). The virtual “me” is the real me: Self-disclosure in virtual environment. In Proceedings of 46th HICSS, Hawaii, USA.
Hooi, C. Y., & Cho, H. (2012, November). Being immersed: Avatar similarity and self-awareness. In Proceedings of the OzCHI 2012 Conference, Melbourne, Australia.