Many communicative interventions are exceedingly top-down wherein organisations already have a standard formula of intervention to achieve desired outcomes. Often, these interventions are intrusive to a community’s culture and does nothing more than provide temporary solace, if at all.
The ICA Bluesky Workshop is all about community-driven interventions that put community members and their needs front and centre. The workshop attempts to answer two important questions:
- What does it mean when a community and their culture is in direct dialogue with the intervention that is supposed to transform their lives?
- What does a culture-centred intervention look like?
We invite scholars, activists and practitioners who are involved in similar projects to have a fruitful and learning workshop with us on 26 May, 15:30 – 16:45, at Hilton San Diego Bayfront.
The Center for Culture-Centered Approach to Research and Evaluation (CARE), a research center under the Department of Communications and New Media at the National University of Singapore, is launching an online campaign on the 4th July to co-create stories of resilience, hope, and healing with the survivors of the Indonesian mass killings of 1965/1966. Based on scripts created by community members, the campaign seeks to create a narrative entry point for articulating the lived of experiences of sufferings and the pathways of hope. This online campaign titled “Learning65” celebrates the possibilities of hope amid suffering. Voices of hope come in various forms of stories and articulate the human rights, health and wellbeing issues faced by the survivors of the mass killings. After more than 50 years, the community members struggle to fight for justice amid the human rights violations under the New Order regime, which included mass killings, forced disappearances, sexual harassment, forced labor, imprisonment without trial, and many others. Community members share experiences of trauma, recounting physical torture, sexual harassment, and ongoing stigma. Voices of the victims have been systematically erased from the discursive space.
This online campaign was conceptualized by an advisory committee comprising 10 men and women from the community of 1965 survivors. Guided by the tenets of the culture-centered approach (CCA) pioneered by Center Director, Professor Mohan J. Dutta, this research study began with the understanding that community members are their own best problem configurations and solution providers. Therefore, when spaces for listening are created and communities are invited as co-participants, solutions to their health and well-being emerge from their lived contexts offering entry points for addressing trauma and suffering.
Over the 8 month-period, the advisory board identified key issues faced by the community of survivors and developed communicative solutions to tackle these problems. Stigma, restrictions to gather and to express thoughts, inequality, and communicative inaccess, are some of the problems that the community members face in their everyday lives. In collaboration with the NUS research team, the advisory board designed the campaign and the key messages in the collaterals. The media campaign developed by the community will include a dedicated digital story telling website, social media outreach, and a documentary research film.
Besides the media campaign, the advisory committee also highlighted that a key element in building collective consciousness about the history and the 1965 tragedy, and enacting positive changes in their lives was to engage with the key stakeholders in solution-making. In line with this, two focus group discussions and peer leader meetings were organized, bringing together the younger generations, volunteers, artists, scholars, and activists. The community highlights the importance to engage with the younger generations through arts and performance to battle the stigma, and to address the erasures experienced by the victims and their family members for more than 50 years. The outcomes of the discussion and the solutions proposed will be summarized in two White Papers. The culture-centered campaign foregrounds voices of the the marginalized community of 1965 in creating a narrative entry point for health and wellbeing. The full White Paper will be available online at: http://www/care-cca.com/. To find out more about culture-centered approach, please visit http://www/care-cca.com/ CONTACT INFORMATION: Prof Mohan J. Dutta (firstname.lastname@example.org) Dr. Dyah Pitaloka (email@example.com)/ (firstname.lastname@example.org)
Join us for the screening of an award-winning documentary film, Cotton for my Shroud, by Kavita Bahl and Nandan Saxena on 1 June (Wednesday), from 2.00 – 4.30 pm, at the CNM Playroom. This event includes the film screening, followed by a Question and Answer session with the filmmakers. The film focuses on the farmer suicide crisis in India, situating this within the wider neoliberal context of governance in India that has shaped the agricultural industry. If you are interested in attending this event, do register at the following link: http://goo.gl/forms/KTSgiu0w0hWXTgSA3 See you there!
With our “Respect Our Food Rights” campaign launched last year, we partnered with DSM and BOP Hub to address the micronutrient deficiencies faced by our Migrant Construction Workers in Singapore due to the poor quality meals they received. This video below showcases the soft launch of the ‘45Rice’ project in delivering micronutrient-rich rice to this migrant community and eventually the wider public at large in Singapore. The concept of “Hidden Hunger” is introduced and they addressed the issue through the strategy of producing and supplying this micronutrient-rich rice. Our Director, Prof Mohan Dutta, was present to give his insights about the event and the fortified rice that was served.
For the final day of our conference, we had a plenary by Dr. Raka Shome and Dr. Ambar Basu on the topic of “Open Dialogue on Subalternity” and one in the afternoon with our collaborators from HOME and Project X addressing the topic on “Academic-Activist Partnerships in Creating Spaces for Social Change”. We also had 2 panel sessions where the presenters shared their research work on the themes of “Communicating for Social Change” and “A Culture-Centered Approach to Social Change”. We ended the conference with a closing keynote by Mr P.V. Satheesh from the Deccan Development Society. Plenary 03 – Open Dialogue on Subalternity Panel 03 – Communicating for Social Change: In Action Plenary 04 – Academic-Activist Partnerships in Creating Spaces for Social Change
For the second day of our “Communication for Social Change: Intersections of Theory & Praxis” conference, CARE had the honour of having Professor Collins O. Airhihenbuwa as the opening keynote speaker along with Dr. Ambar Basu and Professor Barbara Sharf to deliver the plenary sessions. We also had 2 different panel sessions on “Theoretical Articulations of Social Change” and “Social Change Methodologies” presented by different speakers from around the region. Leadership for Social Justice in Global Health Communication: Why Culture Matters Plenary 01 – Culture-Centered Method: Postcolonial Interrogations Panel 01 – Theoretical Articulations of Social Change Plenary 02 – Gun Violence as a U.S. Public Health Concern: A Case of Narrative Inattention Panel 02 – Social Change Methodologies
CARE is hosting Professor Saurabh Dube to deliver a CARE seminar series entailing two talks and a workshop on 7 and 8 March. For more information about the talk and the speaker, please refer to the poster below. See you there
Please RSVP using this doodle link
Earlier this year, CARE held its first conference “Communication for Social Change: Intersections of Theory & Praxis” and it was a successful turnout. We had high profile speakers, conference participants from around the region and community members to grace the event and everyone learnt a lot from the 3 days of sharing knowledge and experiences with one another. In case you missed it, here are some recordings for the first day of the conference. Watch this space for the recordings of the rest of the days. Poetography Introductory Talk by Conference Chair Disrupting Sites of Power : Lecture Demonstration and Performance for Social Change Dialita Performance