Team from NUS Communications and New Media Emerges as Champions for Pitch It 2017

The winners of Pitch It 2017 with the panel of judges from CNM, Visa Inc and BBDO Singapore.

By Deanne Galica

A team consisting of NUS Communications and New Media (CNM) students have emerged as the champion for Pitch It! 2017 after the grand finals held on November 10. Pitch It! 2017 is a tertiary-wide marketing competition organised by the CNM Society. This year, Pitch It! was organised in collaboration with Visa Inc and BBDO. The participating teams put together an integrated marketing campaign to address a challenge posed by Visa Inc.

After an elimination round, Visa Inc chose the top five teams who were then mentored by BBDO to refine their pitches. The challenge posed by VISA was – What can VISA do to shift brand perception from a credit card company to an innovative digital payment company amongst the Millennials?

In their campaign, the teams had to feature a wearable that showcases Visa Inc’s innovative digital payment capabilities.

The Winning Pitch

The winning pitch was a campaign titled #IAMVISA which aims to show how Visa can be a part of every millennial’s lifestyle. Their campaign was inspired by Calvin Klein’s 2016 Fall #mycalvins campaign. #IAMVISA features a playful take on VISA with each letter taking on a personality type –

V for Versatile
I for Intellectual
S for Simplistic
A for Adventurous

Phase One is a social media campaign featuring the different personality types to introduce #IAMVISA and act as a pretext for the next phase of the campaign.

Phase Two is a festival inspired by Art Box where attendees can pay using a temporary tattoo embedded with a VISA chip that flaunts VISA Inc’s digital payment innovation. The festival will be held across two weekends with each day featuring one personality type. Each personality type will be tied to a charity organisations and 10% of proceeds from the festival will be donated to these organisations.

Phase Three incorporates the different personality type into VISA cards with each card featuring a personality type.

The panel of judges consisting of personnel from CNM, VISA Inc and BBDO, unanimously chose the winning pitch. The judges were impressed with the cohesiveness of the winning team’s multi-pronged approach, backed by insightful research.

The Champions

The winning team consists of Cory Cheang Yi Jun, Pang Hui Ping, Taylor Chia Shi-Yen, Isabelle Anastasia Tan Yinn Lyn and Alvarez Brielle Clavel. All of whom are in their second year.

“The greatest difficulty we faced was juggling between school work and the competition,” said Cheang.

The winners walked away with an iPad Mini 4 each.

The Organisers

Behind the success of Pitch It! 2017 is the CNM Society. Led by Jasmine Chong and Deanne Galicia, Pitch It! was the biggest project for the society. The organisers faced setbacks initially with difficulty in securing partnerships with organisations. The partnership with Visa Inc was eventually secured with the help of an alumni.

“The competition was a year in the making. It was a huge undertaking! We reached out to many organisations and faced a lot of rejection. The real work hit us when we finally secured a partner client. From doing school visits to other tertiary institutions to managing communications with all parties involved. We spent countless hours planning everything to the last detail. In the end, it was all worth it because we truly believe Pitch It! is an incredible learning experience. Even [the planning committee] learnt a lot!” said Chong.

Pitch It! 2018 is under way and the planning has already begun. For the next edition, the CNM Society is looking to tap into the Institute of Public Relations Singapore and CNM’s Industry Advisory Council to find a partner client.

More about Pitch It! 2017

Pitch It! 2017 is the third edition of the competition. Past clients include Singapore Press Holdings and Mediacorp. This year, students from National University of Singapore, Nanyang Technological University, Singapore Management University, Singapore University of Social Sciences, Temasek Polytechnic, Singapore Polytechnic, Nanyang Polytechnic and General Assembly participated in the competition. There were 23 teams and a total of 107 participants.

Catch more of Pitch It! 2017 at the official gallery.

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Student Showcase: Using Data To Present Data-Driven Narratives and Stories

You know better. Data analysis isn’t just a nice graph on a PowerPoint slide

In designing apps and solutions, as well as understanding the information needs of users, data analysis remains an important but neglected process. Often, data is either spread across websites, locked in databases, or arrayed in enormous text files that are too large to obtain and process manually.

Students from the NM3239 RETRIEVE, EXTRACT AND ANALYSE DATA module demonstrate the true value of data analysis by presenting projects that apply statistical software and the data science process to express hidden insights, compelling stories and meaningful visualisations.

Date: 17 Nov 2017
Time: 12:00 NOON – 2:00 PM
Venue: Faculty of Arts and Social Science, Block AS7, #01-19

Online Registration Opening Soon:
https://cnmn.us/storifydata

 

Student Showcase: Sungei Road Thieves Market- Deleted

On 10 July 2017, authorities moved to shut down the venerable Sungei Road Thieves Market. The sprawling area had been slated for future development…

Now, join students from the NM3226 LOCATION-SPECIFIC INTERACTIVE EXPERIENCES module as they present projects they have been working on in the last semester to capture the traumatic closure of the Sungei Road Thieves Market.

Date: 15 Nov 2017
Time: Projects Presentation: 6:00 PM | Posters Exhibition: 7:30 PM
Venue: Faculty of Arts and Social Science, Block AS1, #03-04

Online Registration:
https://cnmn.us/sungei

Student Showcase: CNM Students Work With NUS Office of Student Affairs To Spread Care And Encouragement

With the semester peaking and exams coming ever closer, it’s normal to see students rushing from one class to another, intent looks on faces. Which is why the Office of Student AffairsStudent Support Services partnered students from the Communications and New Media department to develop a campaign heartwarmingly called Sail The Heartships Together. The campaign’s aim was to motivate students to stop, rest and encourage a special buddy during the hectic season. Set up along the Faculty of Arts and Social Sciences’ Block AS1 walkway on 30 October 2017, the booth attracted more than 500 participants. Expressive words of thought and encouragement were penned down and exchanged between buddies who stopped by the booth together. Many had a refreshing chance to indulge in decant sweet ice cream before they made their way to the next class. It was, all in all, an unusual but fantastic intervention into the busy lives of NUS students.

WHO ARE THEY? The students who formulated and rolled out Sail the Heartships Together are part of the CNM module NM4219- New Media In Health Communication, which focuses on how new media can be used to build grassroots engagement, promote policy advocacy, and build environments that support healthy behavior change. Like most modules in Communications and New Media, students are encouraged to bridge theory and practice by working directly with stakeholders and communities.

View more images from the campaign here.

Student Showcase: Design Fiction 2017- An Uncertain Future Visualised and Explained Through Fiction

Ever wondered what the world will be like decades, or even centuries from now? One thing is for sure, the inexorable forces of climate change is going to have an impact on how we live, where we live, and most importantly, what we are going to live for. In a unique exhibition of prototypes that challenge our fondest ideas, CNM students from the Design Fiction module explore the Frontiers of Ecological Interaction, and take you on a journey rarely imagined.

Science fiction-type storyworlds are presented through the creation of interactive, futuristic objects that aim to provoke important discussions on our precarious future.

Learn how CNM students, under the tutelage of Assistant Professor Andrew Quitmeyer, begin to explore today’s technology, and the issues that arise between man’s actions and the natural world, through interactive objects, performances and believable storyworlds.

Come see the exhibition, and tell us what is your own vision of the future…


Date: Saturday, 18 November 2017
Time: 3:00 PM – 7:00 PM
Venue: Singapore Botanical Gardens, Eco-Garden

More details at: Singapore Botanical Gardens Programmes

Student Videographer: The Story of Naufal Afandi

At the age of three, Naufal was diagnosed with Retinitis Pigmentosa, a condition that causes him to experience a gradual decline in his vision over time. After struggling with bullying and identity issues in his childhood, Naufal finds strength and confidence in life through power-lifting, bowling, and tremendous support from his loved ones. He hopes to encourage people who are going through similar challenges that things will always get better no matter how difficult it seems, and that there is always something to be thankful for in life.

Student Videographer: Why Are Parents Going For Tuition in Singapore?

According to The Straits Times, 7 in 10 parents send their children for tuition. However, Singapore is recently moving towards a trend where parents themselves are attending tuition to help their children in their studies. We spoke to the founder of Genius Young Minds, one of the first tuition centres in Singapore which started offering this programme, to find out more.