Traditional Chinese Medicine Workshop

The workshop will share how pain can be treated using traditional Chinese medicine techniques, in particular the root cutting method of conventional therapy. During the workshop, Mr Zheng will also provide a free diagnosis and pain treatment for attendees who suffer from pain.



Farkhan-FBFarkhan Salleh, is the Chief Creative Officer and Co-Founder of Kevokanvas. Prior to this he was the creative lead for Social@Ogilvy Singapore, leading his team on over 20 accounts, both locally and across the APAC region.

He is an award winning creative and has a few Effies and Markies  for various accounts like Guinness, Dreyer’s and AIA, to his credit. He shares with us, more about Kevokanvas and his CNM days.

How did Kevokanvas come about?

Kevokanvas was started about two years ago by a few friends/ex-colleagues and I from Ogilvy. We roped in a former sales director from Meltwater to help us in our business development and kevokanvas was born. Fast forward 2 years later and we’re now a full-fledged agency with over 50 employees across Singapore and Kuala Lumpur. Our people come from a similar mould; a group of hungry, slightly dissatisfied advertising agency veterans who were looking for a place to finally call ‘home’. We’d also establish tie-ups with local colleges in Malaysia to roll out a graduate fellowship programme which allows fresh graduates to spend time across the different advertising disciplines that are available in kevo. The programme is designed for them to experience the different departments before finding their true calling at the end.

How did CNM impact your career, are there any special CNM moments you would like to share ?

Honestly I found my love for advertising in one of the CNM modules. Unfortunately it was a one-off module and that was it. The other modules did help me in one way or another to understand the people who I was communicating later on. I think the biggest advantage was that CNM helped me understand or enabled me to understand this new era of digital and social advertising that the industry was pivoting towards. I also had the opportunity to go for a work stint with the NUS-MDA SHAPE programme, thanks to Dr Denisa Kera, who connected me with qik, inc., just because she found them “interesting”. It was there that I got a hands-on experience in app development, video making and social media management. In an ironic twist, the landlady that I stayed with was a 30-year advertising veteran. Arguably, even after these short trysts with advertising, I knew I was severely disadvantaged if I wanted to make this my career. However as with many passions mixed with the folly of youth, I guess I wanted to see how far I could push myself in the field.

What words of advice would you offer to your juniors, especially those who have dream of their own start-up/creative enterprise?

I would say don’t do it fresh out of school. That is the worst thing to do, unless you’re well-connected. I think the romanticism of creating start-ups fuelled by ever-available tales of overnight millionaires is definitely a tempting prospect. I would say don’t do it especially when you’re talking about the advertising industry, where the big agencies are currently under siege from dozens of small to mid-sized boutique agencies. However the only reason that traditional agencies have survived is that their connections are so much more robust, allowing them to weather these spikes of challenges. Sure you may be able to survive, but that’s not to say you won’t be able to survive doing less at a 9 to 5 job. I would recommend spending at least 2 years in an job related to the field of interest to learn and more importantly to make friends. At a decent-sized agency like Ogilvy, where the turnover rate is close to 50%, you’d looking at making hundreds of friends over 2 years. And some of these friends eventually leave to join other companies and that’s where they might remember you, hopefully for the right reasons.


CNM welcomes Assoc Prof Gu Jie

Gu jie

CNM welcomes Assoc Prof Gu Jie, from the School of Television, Faculty of Journalism and Communication, Communication University of China. He received his PhD in New Media Studies from the Australian National University in 2012. His research interests include media practice, audience studies and political communication and his teaching areas are Digital Journalism, Television Production & Photography. Gu Jie will be with us until end July 2016.

He will be giving a talk on Wednesday, 27 Mar 2016, 3 pm at the CNM Meeting Room. The synopsis of his talk is given below.

Talk Synopsis:

For the past decade, a practice turn has been witnessed in quite a few research disciplines, such as sociological consumption studies, organization studies and science and technology studies. In 2004, Nick Couldry first brought practice theories to media studies and formally argued that media should be also theorized as practice. However, practice theories have appeared in relatively few studies of media and communication. Moreover, I suggest that most existing practice-based media studies are still conducted under the purview of methodological dualism without manifesting the essence of duality of practice theories. To explicate this suggestion, I first review the development and rationale of practice theories. Especially, the focus is laid on the second generation of practice theories, which is pioneered by Theodore Schatzki. Compared to the first generation of practice theorists, like Bourdieu and Giddens, Schatzki’s ensemble practice approach offers a better solution for bridging the gap between methodological individualism and wholism. More importantly, this approach entails a set of concepts and parameters which operate at a relatively low level of abstraction. Second, by referring to the merits of existing practice-based studies, and also incorporating the insights generated from my own study of YouTubing practice in the context of Australia, I extend existing practice-based studies by detailing a research script of with more emphasis on individual side of social practices. In the final section, I further develop my contention that the field of media and communication is a fruitful one for the development of practice theories, and that practice theories are useful for media scholars, especially with research interests in motivation, usage pattern and media institution.



CARE campaign to highlight challenges faced by the poor in Singapore

No12993593_1710946682516738_1548376197116818553_n Singaporeans Left Behind is the latest campaign to be launched by CNM-CARE and seeks to highlight the daily challenges faced by low-income families in Singapore. Prof Mohan J. Dutta (CNM Head and CARE Director), along with Naomi Tan and Dr Asha Rathina Pandi have launched this online campaign to raise awareness of Singaporeans living in poverty. Through their research and in-depth interviews with low-income families, the team was able to identify several issues including key areas such as; access to housing, access to and affordability of healthcare, receiving financial assistance, food insecurity and stigmatization. Their initial findings have been published in the white paper, Singaporeans: A Culture-Centered Study of the Poverty Experience in Singapore

The team worked together with some of the participants to create a communication campaign, highlighting the issues. After several rounds of discussion, they collaboratively designed a print advertisement, a video advertisement, a documentary film and a social media campaign. For more updates and details follow their Facebook page



Prof Mohan J. Dutta to deliver keynote address at the International Seminar on Media, Communication and Culture (ISMCC 2016)

Mohan_MainThe West Bengal State University in Kolkata, India is organizing a one-day International Seminar on Media, Communication and Culture (ISMCC 2016). The seminar themed “One Message Multiple Platform” will be held on 24 March 2016 in Kolkata, India. Prof Mohan J. Dutta has been invited to deliver the keynote address and will chair the plenary session at this seminar. Also, joining him in the plenary session will be Prof Kiran Prasad, Sri Padmavati Mahila University, Andhra Pradesh, India.

Random Blends 2016

Random Blends 2016 – the annual student showcase will be held from 24 – 27 Mar 2016. More details of this year’s Random Blends are in the image below (click to enlarge)

School Invitation: Random Blends 2016

Research Talk – Moving Towards Learning: Uncovering the secrets of Kinetic Learning

Kinetic Learning is a theory that physical movement or experience can help enhance learning outcomes by stimulating the sensorimotor system of the brain, as this adds detail and meaning to students’ thinking. While there is plenty of research suggesting that physical stimulation in the form of exercise may help in human cognition, the specific mechanism regarding how such stimulation actually enhances learning performance has not been examined in detail. In particular, there is a lack of research in the academic community about what constitutes detail and meaning in terms of kinetic movement in relationship to learning content. This has implications on the design of kinetic instructional media for learning, as such media should not simply be a translation of a novel sensory modality into existing teaching modalities (such as audio or visual), because doing so may cause many details to be lost in translation. Indeed, the kinetic stimulation should not be deemed simply as exercise, as doing so may not provide insights into how specific movements relate to specific types of learnable content. Instead, the kinetic instructional media should make use of Embodied Learning concepts of “gestural congruency”, in which the physical bodily movements should be structurally or analogically related to the learning content, in order for learning to be effective. However, it is still an open question as to how this can be achieved. In this research talk, I will give an overview of my recent efforts in studying Kinetic Learning, from the lens of interaction design, media design, and human-computer-interface design. I will also describe attempts at using public spaces and museums as experiment venues for collecting movement-based learning data, and show how such data could be used to provide insights into Kinetic Learning. Based on this pioneering work, I will lay out a vision for the future of Kinetic Learning as a novel field of research.

About the Speaker

weiquanDr Lu Weiquan received his PhD in Electrical & Computer Engineering from NUS in 2013. Currently he is a Chief Researcher at KEIO-NUS

Research Talk – Communication and the M.I.N.D. in Virtual Reality Environments: Communication, User Performance and Brain Activity

Can virtual reality change the way we communicate and experience information?  In a tour of some of the research and design at the M.I.N.D. Lab, we present recent studies on virtual reality and new media environments.Virtual reality and augmented reality designs have the potential to change the way information is communicated. These communication devices have implications for communication design not only for entertainment but for health communication, news, and education.In a series of studies we examine how virtual reality and augmented reality systems alter the way users experience and acquire information, improve their learning performance, affect persuasion, and generate a strong  sense of presence (“being there”) in the virtual environments. We explore how avatar coupling and representation significantly affects user experience, brain activity, physical response, and performance. The research includes real-time brain imaging using functional near infrared (fNIR) cortical sensors. We explore how the findings have implications for communication design using virtual reality.

About the Speaker:

biocca-fDr. Frank Biocca is currently Newhouse Chaired professor at Syracuse University, New York, and World Class University Professor at  Sungkyunkwan (Samsung) University, Seoul. He directs human-computer interaction research at Media Interface and Network Design (M.I.N.D.) Labs, at networks of labs at several campuses.  Among Dr. Biocca’s 200 publications on new communication media is research on communication, design, and cognition in virtual environments.   Dr. Biocca has been a faculty member or researcher at 10 universities in four countries including University of California – Berkeley, Stanford University, University of North Carolina – Chapel Hill, and others.


Time: 3 pm

Date: Wednesday, 09 Mar 2016

Venue: CNM Meeting Room

Research Talk – Social Media in the Lives of Senior Citizens: Uses and Effects of Facebook

Much research has focused on the role of social media in the lives of our youth, but we know very little about the uses and effects of social networking among senior citizens, the fastest growing demographic on Facebook. With increasing numbers of older adults aging in place, social media have the potential to combat physical isolation with social communications and enhance their health and wellbeing. This talk will discuss the speaker’s program of research on the uses and effects of Facebook for senior citizens. In-depth interviews, content analysis and survey techniques across three large studies reveal why some senior citizens are drawn to Facebook while others avoid it, what motivates them to engage in certain activities online and which actions correspond to psychological feelings of competence, autonomy and relatedness.

About the Speaker:

Eun Hwa Jung Dr Eun Hwa Jung will be conferred PhD in Mass Communication from Pennsylvania State University, College of Communications.




Time :  4.30 p.m

Date : Wed 09 March 2016

Venue : CNM meeting room ( AS6-03-33)