CNM is proud to host Prof Sheizaf Rafaeli, Director of the Center of Internet Research at the University of Haifa, Israel. Prof Rafaeli is also the founding editor of the Journal of Computer-Mediated Communication (JCMC). We invite everyone in the NUS community to attend this talk and to also take the opportunity to interact with Prof Rafaeli.



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MediaCorp Speaker Series – News Coverage in the Age of New Media

We are happy to partner with MediaCorp to bring you the MediaCorp Speaker Series. Starting Tuesday, 17 Nov 2015, this series aims to provide a platform where students can interact with and hear from industry experts about the media industry. In the very first talk, we explore how new media is changing the way news is covered by traditional media companies and the new roles played by traditional media such as TV and print  in bringing news to the masses. The talk will be followed by a networking lunch.

Please register your interest here look forward to seeing you at the talk.


RESEARCH TALK – Social media, framing and government-public relationships

Effective public relations aims to build relationships with multiple publics through the use of strategic communication. Social media, with its emphasis on interactivity and two-way communication, has impacted the way that public relations is carried out and has had a tremendous impact on the way that the government communicates with its citizens.  In particular, social media has enabled the flourishing of spaces for public discourse. However, not much research has looked into how these multiple avenues for discourse have enabled diverse interpretations of the same issue and what effect these different frames might have on audiences’ attitudes towards the issue and the government. This study examines the differential framing of an issue over mainstream and alternative media and the impact that it has on the public’s attitudes towards the issue and their relationship with the government, as well as on voting behaviour and support for government policy. It seeks to integrate the rich bodies of work in framing and relationship management theorizing in public relations, in the context of government public relations and the challenges thrown up by the emergence of alternative media.

About the Speaker:

TracyTracy Loh is part of the faculty at the Department of Communications and New Media, National University of Singapore. Her research focuses on the social psychology of computer-mediated communication, the effects of social media, risk perception and crisis communication as well as online decision-making, credibility and trust.  She teaches modules on social media in communication management, advertising strategies, and managing communication campaigns. Before entering academia, Dr Loh has also spent many years working in the fields of advertising, public relations and marketing communications.

‘Respect our food rights’ – CARE campaign

Bangla_food_01The “Respect Our Food Rights” Campaign was launched by CARE on the 11th of June, 2015, based on collaborative research conducted with an advisory board of Bangladeshi migrant construction workers and HealthServe, an NGO that serves the health needs of migrant workers. The ongoing campaign was designed and co-constructed by an advisory board of Bangladeshi construction workers. The central theme of the campaign is to shed light and raise awareness regarding access to decent and quality food for migrant construction workers (MCWs) in Singapore, and it generated considerable media coverage in The Straits Times, Today Paper, and online blogs.

Sixty five MCWs collaborated with a research team by lending their voices to tell stories of poor quality food being provided to them by catering companies. A survey, conducted with 500 Bangladeshi workers, documented the state of inaccess to quality, hygienic and health food experienced by the workers. Survey responses also point toward the potential solutions desired by the workers, including: Greater monitoring and enforcement of food safety standards for male migrant workers. Particularly important are the monitoring and evaluation of the quality of food delivered by caterers.

The effort included a mass media campaign comprising bus and MRT adverts, TVC ads, a dedicated website, social media outreach and a 12-minute long documentary film, “Respect Our Food Rights”, featuring the lives and stories of Bangladeshi migrant construction workers living in Singapore. These are stories of disappointment, expectation and aspiration. Co-constructed by the voices of the MCWs, the documentary ends by encouraging Singaporeans to advocate for better food access for the invisible backbone of the Singaporean construction sector.

The campaign is aimed at raising awareness on the specific issues of poor food quality faced by MCWs employed in Singapore. Guided by the culture-centered approach (CCA) pioneered by Prof. Mohan Dutta, the workers were central to the decision making processes in framing core messages and helping to design the above mentioned collaterals.

This is CARE’s second ethnographic documentary film which follows the success of the “Respect Our Rights” campaign co-created in collaboration with Foreign Domestic Workers: Both projects are guided by key principles of the CCA method, where subaltern communities are their own problem configurators and solution providers. CARE, in partnership with HealthServe, has helped to co-create environments where the migrant construction workers can come together to develop solutions to problems during their employment stints in Singapore.


One of the ads created as part of the campaign






Congratulations, to our FASS Excellent Teacher Award Winners!

We congratulate Asst Prof Leanne Chang and Dr Tracy Loh on winning the FASS Excellent Teaching Award for AY 2014/2015. The faculty award is given to faculty members to recognise their high level of commitment to teaching. The winners are chosen based on peer reviews, student feedback and exposition of their teaching philosophy.

Thank you Asst Prof Leanne Chang and Dr Tracy Loh for all your hard work and contributions to the department.


Got book or not? – Initiative by CNM Students

We are12088554_191954337816838_8362899815827417079_n pleased to introduce the ‘Got Book or Not?’ campaign. This is an initiative by a group of CNM students in collaboration with the Nation University Hospital (NUH). The campaign aims to engage patients who are recuperating in NUH, by offering them lifestyle magazines and books to read. As a large number of the patients are elderly, magazines and books in Mother Tongue languages are encouraged.

You can be a part of this campaign by contributing magazines and books. A collection booth will be set up on 27th and 30th October 2015 at the NUS AS6 walkway (outside Central Library) from 11am – 6pm. Along with your book donations, you can also jot down notes of encouragement to the patients.

To know more about the initiative or about the donation drive, visit the campaign page at

Research Talk – Between Multiple Opinion Climates, Individual Predisposition, and Cultural Variables: Experiment on individuals’ likelihood to express issue opinions on website forums and social media

The spiral of silence (SOS) posits individuals’ refusal to speak out on contentious issues when majority opinion on the issues are seen or perceived to be against theirs. Despite decades of work, researchers basing their studies on the theory continue to grapple with the multifaceted factors that would inhibit one’s personal opinion expression on an otherwise democratic online environment. This impetus heightens when, over time, the ‘silence’ builds up to create false consensual perceptions on public issues where opinions of the ‘vocal minority’ dominate those of the ‘silent majority.’ This talk presents findings from a scenario-based 2 x 2 factorial experiment involving undergraduates (N = 298) designed to examine the effects of opinion congruency with different opinion climate indicators in online news site (opinion poll v. forum comments) on individual’s likelihood to express personal opinions across different online platforms (website-based forums v. social media, i.e., Facebook) on a contentious issue (setting up of homosexual-based student group on campus). On top of individual predisposition toward homosexuality (personal involvement and opinion intensity, attitude and acceptance of homosexual groups and organizations) and toward public discussion participation (dispositional shyness, outspokenness, fear of social isolation), culturally situated communicatory variables (non-confrontational strategies, solution-oriented strategies, responsible speech, law breaking avoidance, fear of authority) were measured to provide a more precise analysis of the online SOS effect in Singapore’s context.

About the Speaker

elmie_pic222editedElmie Nekmat is assistant professor in Communications and New Media, National University of Singapore, joining the faculty in 2014 after a one year postdoctoral fellowship at the University of California, Santa Barbara. He obtained his Ph.D. in communication and information sciences with an interdisciplinary minor in educational and social psychology from the University of Alabama, where he received the 2013 Knox Hagood Doctoral Student Award. Elmie studies media effects and the social-psychological processes and effects of online communication on public opinion, collective action, and strategic communication. He also researches media literacy, with emphases on parental mediation and literacies pertaining to new media technologies. His research has been published and is forthcoming in publications that include Communication Research, Journal of Broadcasting and Electronic Media, Journalism and Mass Communication Quarterly, Information, Communication and Society, Computers in Human Behavior, and the International Journal of Strategic Communication.

Date: 07 Oct 2015

Time: 3.00 PM

Venue: AS6, #03-33, CNM Meeting Room

CNM welcomes Prof Teresa L. Thompson from University of Dayton

CNMTeresa Thompson welcomes Prof Teresa L. Thompson. She is a Professor of Communication at the University of Dayton in the United States. Her areas of interest include Ethics in Provider- Patient Interaction, Organ Donation, Health Communication an coping with bereavement, Disability and Communication, Death and Dying and Gender Issues. She has authored/edited eight books and has around 70 scholarly articles including Human Communication Research, Public Opinion Quarterly, Journal of Applied Communication and Research and Social Science and Medicine. She has also served as the editor of Health Communication for over 20 years.  She was the 2009 National Communication Association Health Communication Scholar of the Year and has won both the University-wide Alumni Award in Teaching, as well as the College of Arts and Science Scholar of Year Award at the University of Dayton.

Prof Thomspon will be with the CNM until 9 Oct 2015. During this time she will hold a 3-day workshop on Health Communication: Interdisciplinary, Multidisciplinary & Transdisciplinary Conversations from 5th Oct – 7th Oct 2015 and a research talk titled ‘Hope and the Act of Informed Dialogue: A Delicate Balance at End of Life’ on 8th Oct 2015. Details of the workshop can be found here and the research talk here.

[CNM-CARE Workshop] Professor Teresa Thompson

Professor Teresa Thompson from the University of Dayton will be joining us for a week and she will be conducting a 3-day workshop on Health Communication. You can find out more about Prof. Teresa through her bio here. More information about the workshop can be found in the poster below. Should you be interested to participate in this exciting workshop, please register your attendance through this form. See you there!

Teri-Thompson-Workshop1*Text and image by Abdul Rahman, CARE