Research talk by Dr. Ganga Sasidharan Dhanesh

“Corporate Social Responsibility and Public Relations: The View from Corner Offices in India”

Date and Time:

Wednesday, 13 April 2011; 3 p.m. – 4 p.m.


CNM Playroom, AS6/03-38

Globalization has highlighted the ethnocentricity that characterizes theorizing in corporate social responsibility (CSR) and public relations produced mostly within Euro/American traditions of scholarship. Dr. Ganga Dhanesh’s doctoral dissertation on CSR and public relations aims to offer a richly textured, contextual, inside-out understanding of CSR from the perspective of an emerging Asian nation, specifically India. In this talk, drawn from her doctoral research, Dr. Dhanesh will present and discuss original material and insights on CSR and the intersections between CSR and public relations, generated through in-depth elite interviews with corporate leaders and executives in India who define thought leadership in the space.


Ganga Sasidharan Dhanesh is Instructor in the Department of Communications and New Media at the National University of Singapore from where she completed her Ph.D. in 2011. A graduate in business administration, she has had experience in corporate and non-profit sectors. Her doctoral research proposal had won a student grant from the Lien Centre for Social Innovation. She has presented her research work at international public relations conferences and has publications in the areas of corporate social responsibility and relationship management, her current areas of interest.

CNM’s Muhammad Farkhan bin Salleh wins NUS Student Achievement Award

Fourth-year CNM major Muhammad Farkhan bin Salleh did CNM proud by clinching
one of the 11 individual awards at the NUS Student Achievement Awards (SAA)

This award is conferred to students who have made exceptional contribution
to the University beyond academic performance. Farkhan won in the Individual
Competitions category for his leadership in the Living Avatar’s Network
prototype that won second place in the student section of the prestigious
human-computer interaction conference, CHI 2010. Farkhan and his fellow CNM
groupmates were the only undergraduates to enter the finals of the CHI

The idea for the project was inspired by Farkhan’s experience while in
National Service five years ago when he met a former British World War II
veteran who revisited Nee Soon Camp (where Farkhan was based) and shared
with the young soldiers how he would save money slowly from his plumbing
jobs to travel back to places he held in his memory from World War II. This
got Farkhan thinking about using avatars to allow users an opportunity at
virtual travel.

CNM Assistant Professor Denisa Kera who helped supervised the project,
nominated Farkhan for the SAA, which were presented by NUS President
Professor Tan Chorh Chuan.

Things you REALLY need to know as an aspiring communications professional today

Calling all CNM students — join us for our first panel discussion this year entitled “Things you REALLY need to know as an aspiring communications professional today.”

We are pleased to have our IAC members who are at the cutting-edge of media come share their insights on the trends and the skills you need to succeed in your career.

Date: Wednesday 9 March 2011
Time: 2.30 – 4.30 p.m.
Venue: Central Library Theatrette 1

Speakers: Mr Adrian Heng, Head, Digital Practice, Hill & Knowlton (Moderator)
                     Mr Lars Voedisch, Managing Media Consultant, Asia-Pacific, Dow Jones
                     Mr Stephen Forshaw, Corporate Communications Director, Asia Pacific, Microsoft

As refreshments will be served, kindly RSVP to by Friday 4 March, 1 p.m.

IAC talk 2011

Random Blends 2011

The student-created and directed “Random Blends” exhibition is back for its third installment as part of the Singapore Media Development Authority’s Media Fiesta 2011, showcasing an exciting mix of new media art, photography, video production, interactive games design as well as storybook design.

Join us for the public viewing of the exhibition at the Old School Gallery, 11A Mount Sophia between 5 March till 12 March from 1 p.m. to 8 p.m. on weekdays and 11 a.m. to 8 p.m. over the weekend. Admission is free.

For more information, visit

e-mailer-random blends

4 CNM graduate TAs bag teaching awards!

This semester, another four of CNM’s teaching assistants flew the CNM flag high by winning the Graduate Students’ Teaching Awards. Our heartiest congratulations go out to:

1. Ms Anuradha Rao
2. Ms Carol Soon
3. Miss Siti Nurharnani Binte Nahar
4. Mr Joshua Wong

Well done everyone, you’ve made CNM proud!

Graduate student Wang Rong receives internship award with IDRC

CNM graduate student Wang Rong has been granted an internship award at the Information and Communications Technologies for Development (ICT4D) programming unit within the International Development Research Centre. IDRC is a Canadian Crown corporation that works closely with researchers to build healthier, more equitable and prosperous societies in developing regions.

Rong’s accepted proposal is titled “Information and Communications Technologies-Mediated Environmental Movements in Rural China: Reconstructing the Power Relationship between the State and Society.” This project will adopt a network perspective to identify how rural participants are aware of ICTs’ role as a potential tool for organising social movements, how they adopt ICTs for environmental movements, and what concerns rural activists have about ICTs. It will also examine how the local and central governments respond to these environmental movements. Finally, this study will explore whether such ICTs-mediated environmental collective action can be considered as a type of civic engagement that could reconstruct the power relationship between the state and society, and how it can be enhanced so it can more effectively contribute to China’s democratisation process.

We wish her the very best!

CNM students get together for MILK

In this season of giving, a group of CNM students are working for the first time with Gosh! Advertising in a pro bono video project for Mainly I Love Kids (MILK), a local charity supporting underprivileged children around the region.

Led by Gosh! Creative Director James Mortimer-Roberts and colleague Monique Ang, 8 CNM undergraduates will be spending their Saturdays in ideation, storyboarding, engaging MILK with their creative ideas and finally producing a corporate video of 5 minutes that MILK will present to current and prospective sponsors and partners in 2011.

Watch this space for more updates on the project.

CNM Profs interviewed by The Straits Times

Both A/P Lim Sun Sun and Dr. Ingrid Hoofd were interviewed in a Straits Times article recently that questioned the impact of cybercampaigns on elections with Singapore’s upcoming General Elections.

All the academics interviewed felt that while the online battle was a worthy attempt, the socio-political context of Singapore and the nature of the Internet do not help political parties win the votes.

A/P Lim reasoned that unlike the US, Singapore’s electoral laws do not permit paid advertising of political parties and online fund-raising, so any online presence tends to be purely informational. Besides, ‘likes’ or ‘fans’ on Facebook speak little about people’s actual association with the groups in reality.

Dr. Hoofd pointed out that new and social media are narrow-casting technology that not only fails to reach everyone but creates a disconnection of individuals behind their own screens. In order to galvanise people, face-to-face discussions are still needed to build trust.

Read more about what colleagues from other institutions have to say on this.

Congratulations to Retna, our service superstar!

Our congenial office staff Miss Retna was conferred the Service Achiever award as part of the NUS Quality Service Awards 2010. This is Retna’s second win from the Faculty of Arts and Social Sciences (FASS). She will be receiving the award from the NUS Office of Quality Management in a formal event on 18 January 2011.

Last year, Miss Jen Lau received the Service Leader award from NUS on Service Excellence Day.

Thank you and congratulations to our colleagues on a job well done!

Congratulations to Faculty Teaching Excellence Award recipient Mr Gui Kai Chong!

The Faculty of Arts and Social Sciences (FASS) announced its Faculty Teaching Excellence Awards 2010 and CNM is delighted that Mr Gui Kai Chong received an award after being reviewed by a FASS committee!

Mr Gui lectures the compulsory Theories of Communication & New Media module (NM2101) which all CNM majors undergo. He also teaches Culture Industries (NM3224).

Our heartiest congratulations to Mr Gui Kai Chong!