“One of the things that we see at least in our field of work is that there are many sub-cultures who do not interact with the text. So you might for instance, take that information in English and translate it into Mandarin and Malay, but that is not cultural adaptation. It is cultural tweaking in that sense, but it does not take into account the communicative context, the ways in which people live their lives so sometimes, I think we have this elite bias about how we think about communication.” said Professor Mohan Dutta in an interview with Channel NewsAsia, on how the government can better engage Singaporeans.
The advice from the Head of CNM comes at the back of a survey carried out by government feedback arm, REACH. The findings in the REACH survey showed that although citizens are aware of government policies such as the social security savings plan, the CPF scheme, many are still ignorant of the details such as the Minimum Sum or CPF Life.
Prof Mohan’s interview can be found at http://www.channelnewsasia.com/news/singapore/new-approach-needed-to/1258630.html