Understanding Engagement and Experience

Wednesday, April 16 2014, 3pm
CNM Meeting room, AS6, #03-33

Quite often we talk about how people are engaged with online services, though traditionally this is measured through click-throughs, dwell time, and a handful of other known instrumentation methods.  As online applications and services becomes more complex, we need to revisit what it means to instrument and measure engagement. In this talk, the speaker will present several problems and solutions for new measurements of our connected experiences online from photo sharing to tweeting to real-time video sharing.

David Ayman Shamma (Yahoo! Research, USA) is a senior research scientist and head of the HCI Research group at Yahoo! Labs and is the scientific liaison to Flickr. He is currently on sabbatical at NUS CUTE. His personal research investigates synchronous environments and connected experiences both online and in-the-world. Focusing on creative expression and sharing frameworks, he designs and prototypes systems for multimedia-mediated communication, as well as, develops targeted methods and metrics for understanding how people communicate online in small environments and at web scale.

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About Gulizar Haciyakupoglu

A PhD Candidate at Communications & New Media Programme, Faculty of Arts & Social Sciences
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