By Philip Lee, Year 2, CNM
Three months of intense planning, conceptualizing, and implementation culminated in a final pitch for the four short-listed teams of Pitch It on 5 April 2014. As it turned out, Team Envision, made up of students from CNM and NUS Business School, emerged the victor in this digital and social media advertising competition.
The months of preparations poured into developing their marketing and communication strategies paid off as the judges applauded and expressed how duly impressed they were with the participants’ 10-minute presentations. From proposing interactive social media engagement to online contests, to even having a team mascot, the judges noted how well each team had applied the knowledge it had picked up in school. The participants, on the other hand, gained valuable insights from the judges on how to run a compelling digital and social media campaign. The closing ceremony provided yet another avenue where the teams continued to learn from industry experts in the mingling and networking session that followed.
The winning team received a cash prize of $2,000 and internship opportunities with Bates Chi & Partners. The judges for this year’s competition comprised representatives from Singapore Press Holdings, Bates CHI & Partners, M/SIX Agency, as well as the faculty from CNM.