CNM welcomes new IAC member, Ms Yee Poh Ling

CNM welcomes our newest–and first human resources-based–Industry Advisory Council member, Ms Yee Poh Ling.

Ms Yee is currently the Regional Human Resource Director of global advertising agency Wunderman/Y&R, in its Asian office based in Singapore.

Ms Yee Poh Ling, CNM's newest IAC member

Ms Yee Poh Ling, CNM's newest IAC member

She has a solid career in human resources, having spent two decades in various corporations and doing consultancy work in this field. Prior to joining Wunderman/Y&R, she was with ESPN Star Sports and Sun Microsystems, making her a perfect fit with the various disciplines that we combine in CNM.

She is also an alumna of our university, having graduated from the NUS Business School.

We welcome Ms Yee to our IAC and look forward to continued interaction with her and with Wunderman/Y&R!

2 CNM winners at the FASS Teaching Excellence Awards

CNM scored another haul at this year’s FASS Teaching Excellence Awards (FTEA). Both Dr Ingrid Hoofd and Mr Gui Kai Chong were recognised at the Faculty-level to be awarded the FTEA.

Dr Ingrid Hoofd, three-time winner of the FTEA

Dr Ingrid Hoofd, three-time winner of the FTEA

Of course it helped that both are excellent teachers who have been conferred with other awards on previous occasions.

This is the third time that Dr Hoofd (left) has won the FTEA (she has won it in 2008 and 2010). She also received a CNM teaching award in 2009 and the University-level Annual Teaching Excellence Award (ATEA) in 2010.

Mr Gui Kai Chong, two-time winner of the FTEA

Mr Gui Kai Chong, two-time winner of the FTEA

Mr Gui (right) won the FTEA in 2010 and the CNM teaching award in 2011.

Both Dr Hoofd and Mr Gui credit the supportive environment within the department. Said Dr Hoofd, “The general atmosphere of collegiality in CNM has certainly contributed to my passion for teaching!” Mr Gui echoed, “I am very grateful to the department for nominating me for this award, the Faculty for presenting this award to me and to my great colleagues who make CNM such a wonderful place to work in.”

Mr Gui added, “Teaching CNM students as well as students from other departments in NUS about ‘Theories of Communications and New Media’ and ‘Culture Industries’ has been a truly joyful and memorable experience. I feel encouraged when I see students complete my modules with very high morale, because it means that they have enjoyed the whole learning process and have found the modules useful and enriching.”

Mr Gui and Dr Hoofd were presented with award certificates

Mr Gui and Dr Hoofd were presented with award certificates at a FASS ceremony

Heartiest congratulations to both!

Research Talk by Dr. Lynde Tan

Date & time:

Wednesday, 12 Oct 2011, 15:30 – 16:30.


CNM Playroom, AS6, #03-38

11 Computing Drive

Singapore 117416

Faculty of Arts and Social Sciences

National University of Singapore

Google Map:


Adolescent Literacies, Multimodal Textual Repertoires, and Digital Media: Exploring Sites of Digital Literacy Practices and Learning Inside and Outside School


In this presentation, I would like to suggest the use of the term multimodal textual repertoires to emphasise the relevance of New Literacy Studies (NLS) in studying adolescents’ multimodal literacy practices. Drawing on ethnographic research in ten adolescents’ school and out-of-school literacy practices in Singapore, I explain my use of the term and argue that adolescents’ multimodal textual repertoires, in and out of school, comprise the collective assembly, production on the go, multitasking and fun. This study involved participant observations in school, in-depth and semi-structured interviews, analysis of students’ school productions as well as other qualitative methods of collecting outside-school data, such as participants’ research diaries, self-taken photographs, students’ cultural artefacts and visual methods of finding out adolescents’ everyday literacies.

I discuss how these 14-year-old adolescent students in my study engaged in school collaborative multimodal and multimedia text productions. Specifically, I argue that literacy practices may be best understood as a complex configuration of school and home practices which cannot be easily disaggregated into separable school and home practices. Whilst my study suggests that literacy and learning are inseparable in social practice regardless of the sites of their occurrences, it also attends to the tension in adolescents’ identities in learning.


Dr. Lynde Tan is a lecturer at the Learning Sciences and Technologies Academic Group, NIE/NTU, Singapore. She has recently completed her PhD in Applied Linguistics at Lancaster University, United Kingdom, where she is researching adolescents’ digital literacies in and out of school. Before joining NIE, she was an Educational Technology Officer at MOE HQ where she supported teachers in using emerging technologies for teaching and learning. Her current research interests lie in literacy studies pertaining to digital literacies in and out of school, language education as well as multimodality in English texts.

Selected publications:

Guo, L.B., Amasha, S., & Tan, L. (2010). Multimodal Literacy In Extended Learning Activities. In Ho,C., Anderson, K., & Leong, A. (Eds.), Transforming Literacies And Language: Multimodality And Literacy In The New Media Age (pp. 70-84). London: Continuum.

Tan, L. (2010). Putting the cart before the horse: Interrogating media literacy education in school English lessons. New Horizons in Education, 58(3), 67-77.

Tan, L., Bopry, J. & Guo, L. (2010). Portraits of new literacies in two Singapore classrooms. RELC Journal, 41(1), 5-17.

Tan, L. & Guo, L. (2009).  From print to critical multimedia literacy: A Singapore teacher’s first foray into new literacies practices. Journal of Adolescent and Adult Literacy, 53(4), 315-324.

Tan, L., Guo, L., & Chia, A.L. (2009).  Teaching English in new times. In P. Teo, M.Y. Tay, & C. Ho (Eds.), Exploring new frontiers: Challenging students in the language and literature classroom (pp. 15-29). Singapore: Pearson Longman.

Research Talk by Mr. Renick Bell

“Handling improvisational issues in live coding with conductive”

Date & Time: Friday, 7 October 2011, 4:00pm

Venue: CNM Playroom, AS6, #03-38


Live coding is a growing area of computer music research in which a program producing music is written live as a performance. As a form of improvisation, live coding shares some of the difficulties faced by improvisers and other computer musicians, as well as some that are unique to performing music through an interactive programming session.

Difficulties common to all improvisational music include things such as the need to make rapid changes with specific timing in real time.

Like other forms of computer music, a large numbers of parameters are accessed through what is sometimes a clumsy and unintuitive interface.

In addition, live coders often face unique challenges such as a potentially fragile environment with limited feedback about running processes. An environment called Conductive was developed to mitigate such challenges. How Conductive achieves this to some degree will be explained and briefly compared to some methods used by other live coding environments. A demonstration of Conductive will also be given.


Mr. Renick Bell currently lives in Tokyo and has lived in Asia since 2001. He was a research student and doctoral student at Tokyo Denki University. He received a masters of science in music technology from Indiana University, and his undergraduate degree is from Texas Tech University. He is originally from Texas.

More information about Mr. Renick Bell can be found at:

Research Talk by Mr. Tim Merritt

“The impact of team-mate identity on cooperation in games”

Date & time: Wednesday, 5 Oct 2011, 15:30pm – 16:30pm

Venue: CNM Playroom, AS6, #03-38


Much attention in the development of artificial team-mates has focused on replicating human qualities and performance. However, all things being equal, do human players respond the same to human and artificial team-mates – and if there are differences, what accounts for them?

Although there have been a few comparative studies of how players respond to humans and agents in the context of cooperative interactions, the work to date has not been extensive and no attempts have been made to explain the findings. This talk reports on research to understand differences in player experience, perception, and behavior when playing with either human or AI team-mates in real-time cooperative games. A number of game-based experiments were conducted to explore the impact of team-mate identity. Results suggest that people feel, perceive, and behave differently with human and AI team-mates in various ways. It will be argued that the differences observed are broadly the result of being unable to imagine that an AI team-mate could have certain attributes (e.g., emotional dispositions). One of the more surprising aspects of this insight is that the “inability to imagine” impacts decisions and judgements that seem quite unrelated (e.g., credit assignment).


Tim Merritt is pursuing his PhD at the NUS Graduate School for Integrative Sciences and Engineering under the supervision of A/P Kevin McGee in the Partner Technologies Research Group.  His thesis research focuses on understanding how human players respond to human and artificial team-mates in cooperative games.  Before joining NUS, he was a researcher in the Agora Game Laboratory at the University of Jyväskylä working on the Nordic Serious Games Project. Tim also worked as a consultant designing, implementing and maintaining enterprise monitoring and management solutions for Siemens. He has obtained an M.A. in Digital Culture from the University of Jyväskylä, Finland and a B.A. in Liberal Arts from Xavier University, OH, USA.