Research Talk by Dr. Chung Siyoung

“You create and I will use: The contributors and users of Wikipedia”

Date: Wednesday 11 August 2010
Time: 2 – 3 p.m.
Venue: CNM Playroom, AS6 03-38

The phenomenon of collaborative knowledge building has received growing attention from both researchers and practitioners. With the rapid advancement of computer-mediated communication (CMC) tools such as Web 2.0 applications, knowledge sharing has moved beyond face-to-face exchanges to virtual social contexts such as blogs, shared Web spaces, online forums, social networking sites, Wikipedia, and shared electronic databases. I am particularly interested in two aspects of such social contexts: the contributors and the users.

In this talk, I will discuss how and why people participate in collaborative knowledge-building practices in the context of Wikipedia. Wikipedia, a Web-based user-created encyclopaedia, is a prominent example of a collaborative, user-generated content outlet based on the open source model. I will also talk about key motivational and social factors that influence knowledge-sharing intentions, and how these factors are theoretically linked to attitudes, subjective norms, behavioural control beliefs, and behavioural intentions.

I also study the users of Wikipedia, examining the effect of psychological traits such as need for cognition and motivation on information search and consumption behaviour among college students. Understanding how and why people create and use collaborative learning spaces is expected to broaden our knowledge about roles and capability of social media in education and learning contexts.

About the speaker:
Chung Siyoung is a Visiting Fellow of the Communications and New Media Programme at the National University of Singapore. She received her Ph.D. in Communication from Cornell University in 2006. Her research interests are uses and effects of social media, online piracy behaviour, online privacy, and civic engagement and new media.

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