CNM Blog

CNM Blog

User commentary on online news: User motivations and outcome

leave a comment

Wednesday, 20 August, 2014, 3pm
CNM Meeting Room, AS6, #03-33

Drawing on public sphere theory, framing and motivation theories, and utilizing interview techniques and content analysis, the talk will provide insights into the motivations of German online users for commenting on online news, and whether their comments are able to contribute new perspectives.  The data show that users’ comments induce new information, but predominantly stay within the journalistic interpretation of events.

The talk will also address the problematic commenting behavior that comes along with anonymity and the driving need for self-affirmation.

Nina Springer is a Research Associate and the Programme Coordinator of the Master of Arts in Communication Science and Master of Arts in International Public Relations Programmes at Ludwig Maximilian University of Munich in Germany. Her fields of research include online communication, journalism studies and political communication in the areas of viewpoint diversity and conflict in public discourse, media and migration).  For further information, log on to

Written by

August 17, 2014 at 3:34 pm

Posted in Research

A/P Lim Sun Sun launches cyberwellness resource kit for troubled youth

leave a comment

SocMediaKitCNM’s professor of Media Studies and Assistant Dean for Research at the Faculty of Arts and Social Sciences, Associate Professor Lim Sun Sun is in the news again!

This time it is for launching a resource kit for teachers and caseworkers to guide at-risk youth and their parents through the perils of using social media.

The kit was the outcome of a series of in-depth interviews A/P Lim, Chan Yoke Hian, Shobha Vadrevu and Dr Iccha Basnyat had conducted with 36 at-risk to high-risk youth from 2010 to 2011.  A/P Lim Sun Sun and CNM Masters student, Cheong Kakit designed The Social Media Resource Kit.

Associate Professor Muhammad Faishal Ibrahim, who is Parliamentary Secretary for Health and Transport launched the kit on 23 July 2014 at the Conversations on Youth symposium in the presence of 600 social workers, teachers and law enforcement officers.

The news stories about A/P Lim’s take on managing online peer relationships and the resource kit can be found at

The resource kit is available at Toolkit_COY.pdf.

Written by

August 16, 2014 at 3:28 pm

Posted in News

CNM writing courses on video

leave a comment

By Rachel Phua; Yeo Zhi Qi, Year 3, NM Majors and Gwendolyn Neo

NM Majors Rachel Phua and Yeo Zhi Qi share with readers their combined loves for film-making and writing in this video clip, they and their friend, Gwendolyn Neo, a graduate from Singapore Polytechnic’s School of Communications, Arts & Social Sciences, made with the help of nuSTUDIOS.

CNM Writing Modules on Film

Music by Chris Zabriskie, Creative Commons

Written by

August 16, 2014 at 2:09 pm

Posted in News

NM4207 students and professor on air: Tune into TV documentary series, Campaigns

leave a comment

Over the summer break, the production team of the documentary, Campaigns interviewed Dr Tracy Loh and two of her students from her class on Managing Campaigns.

The documentary is an eight-parts series tracing the history of public information campaigns in Singapore since the time of Independence in 1965.  The idea is to tell the nation’s history through the collective memory of more than 50 years of campaigns, and to understand these campaigns against the backdrop of the life and times that they were created in.

Dr Loh and Honours-Year students, Nur Safiah and Dawn Tan were featured in the final episode of the documentary series.  While the students shared about their campaigns, Dr Loh spoke about the aims and purpose of the module.

The documentary is commissioned by MediaCorp with support of the Media Development Authority.

Here is the link to the programme which was aired on OKTO channel on 13 August 2014 at 10pm.  The CNM interviewees appeared at the 19:05 minute mark of the 23-minute video clip.  Tune in!

Written by

August 16, 2014 at 11:59 am

Posted in News

Startup ecosystems in the emerging markets: A research project on alternate Silicon Valleys

leave a comment

Wednesday, 13 August 2014, 3- 4pm
CNM Meeting Room, AS6, #03-33

How to create a successful startup ecosystem? From the Silicon Savannah to the Silicon Straits, and even the Chilicon Valley, every part of the emerging world tries to mimic the original Silicon Valley, hoping to create the next Facebook or Google. The reality is actually quite different. If most of these countries, from Nigeria to China, Malaysia, or Chile, have kickstarted their efforts around 2010, the diversity of their means and innovation strategies is rich in learnings and insights. From mega-projects such as Kenya’s $10bn Konza city to specialised tech hubs such as Hong-Kong for fintech or Shenzhen for hardware startups, from top-down approach such as Malaysia’s Cyberjaya to bottom-up scenes like Nigeria’s CC-Hub, startup ecosystems today are plural, and unevenly successful.

In this session, the speaker will guide you through the different models and patterns of innovation he saw in his project, Innovation is Everywhere. The focus is on the maker movement and mobile money with a view to understanding how different communities and actors interact.

Martin Pasquier
is the founder and lead explorer at Innovation is Everywhere, a project which explores the startup scenes of emerging markets. Every month, he travels to different countries with his team to identify the best practices at an ecosystem level, discuss with the main players of each country, and list the top startups which disrupt the local and regional market. Innovation is Everywhere is both a media, where articles and reports are published and freely accessible, a consultancy, with the assistance of several MNCs in their innovation strategy, and as a broker for investors interested in fast-growing and under-taped markets.

A French national based in Singapore, Martin’s background includes foreign languages, political sciences and business intelligence, as well as a life of travels, from the then-West Germany to Bulgaria, Uzbekistan and Kazakhstan.


Written by

August 11, 2014 at 9:29 am

Posted in Research

CNM Freshmen Orientation Camp 2014

leave a comment

By Janice Chia and Chong Jiayi, CNM Freshmen Orientation Camp Organising Committee

The organising committee at CNM Society welcomed this year’s freshmen in traditional style: four days of fun-packed activities by the beach!

Seniors and 45 freshers bonded over games and barbeque at the Yacht Club chalet from 8 to 10 July 2014.

Back on campus on 11 July, the last day of the orientation programme, the Year Ones interacted with their future professors during the course talks organised especially for them.

For those of us who missed the fun and for those of us who wish to live it again, log on to CNM Freshman Orientation Camp 2014: Incognito!

Four glorious days of bonding: CNM Soc with Freshmen

Four glorious days of bonding: CNM Soc with Freshmen


Written by

July 25, 2014 at 11:26 am

Posted in News

CNM Homecoming 2014

leave a comment

By Chia Pui San, Year 3, CNM Major and President of CNM Society

This year, the CNM Homecoming was held on 8 July, at University Town, Town Plaza. The event was graced by Mr Viswa Sadasivan, CEO of Strategic Moves Pte Ltd and attended by graduating students and their families, CNM faculty members, alumni as well industry partners.  I was fortunate enough to be invited to attend as part of CNM Society.

The CNM Homecoming is a yearly affair organised by the CNM Department to celebrate the achievements of the graduating students, alumni and Faculty members. The event is a time for students to thank their lecturers for their mentorship, and for the Department to recognise outstanding contributions to CNM as a whole.

The programme for the evening started with a light-hearted video produced by public speaking students who took the module, GEM2027 Introduction to Public Speaking.  The video set the purpose for the evening: to showcase the accomplishments of CNM students – current and graduated.

What would a homecoming be without hearing from the head of the CNM family?  In his address to the graduating cohort, CNM Head of Department, Prof Mohan Dutta, congratulated the graduating cohort and reminded us that creativity should come with heart.  He asked that our graduating students bring the CNM spirit of giving wherever they chose to go next.

Guest-of-Honour Mr Viswa Sadasivan gave a stirring speech too.  He urged us not to be afraid to ask the difficult questions, the questions that nobody else dared to ask.  He reminded us to give back to society now that we have had the privilege of education.  His anecdote of his daughter realising as an afterthought, that some of her schoolmates went back in school to do their e-learning homework because they did not have computers at home, struck a chord with me.  I have heard these stories so often in the past that I admit I have not given them much thought. However, on this evening, those stories clearly illustrated to me, the digital and its corollary, wealth divides of our country.  I was touched and inspired by Mr Viswa’s speech.

After the speeches, the Department gave out the following awards to students and staff:

Mr Bao Ercong – CNM Best BA Student

Mr Brendan-Keefe Au Jun Ren – CNM Best B.Soc.Sci (Hons) Student

Ms Sua Wan Xin – CNM Best Student who contributed to Industry and Society

Dr Leanne Chang – CNM Best Teacher

Ms Filappova Anna – CNM Best Teaching Assistant

Dr Hoofd, Ingrid Maria – CNM Outstanding Researcher

Ms Norizan Bte Abdul Majid – CNM Outstanding Service Award

Ms Liyana Sulaiman – CNM Best Alumnus Award

Congratulations to the following awardees!

Following that, CNM Society presented the messages they collated from students and lecturers to the graduating cohort and asked that the students keep in touch with CNM Society as well as the department for collaboration opportunities.

The evening was rounded off with a great dinner and loads of fun at the selfies booth.

As a Year 3 student, attending Homecoming was a timely signpost as to what I can achieve with my university education.  Congratulations to the Class of 2014!



Written by

July 17, 2014 at 3:54 pm

Posted in News

Perspectives: A/P Lim Sun Sun on why the cot-bumper approach to reading media won’t work

leave a comment

Lose the cot bumper when reading media with children

Lose the cot bumper when reading media with children

National Library Board’s culling of children’s titles it thought were deleterious to family values has provoked discussion on both sides of the decision.   Assistant Dean for Research at the Faculty of Arts and Social Sciences and Associate Professor at CNM, Dr Lim Sun Sun shares her perspective on the issue in The Straits Times.  We reproduce her opinion piece here:

‘Cot bumper approach’ to raising kids won’t work


By Lim Sun Sun, For The Straits Times

I applaud the parent who cared enough about his children’s media exposure that he demanded that the library remove And Tango Makes Three from its collection. As a parent myself, and as an academic who champions greater parental involvement in children’s media consumption, I am often dismayed at the lackadaisical approach that parents take in such matters.

However, I also caution against what I call the “cot bumper approach” to parental mediation of children’s media use. Remember when your infant child lay innocently in the cot, gazing at the colourful mobile suspended above, surrounded by lovingly chosen cloth books meant to stimulate his cognitive development? In those heady days of growth, your child was also cushioned against any kinds of bruises, abrasions and injuries because you had thoughtfully lined the crib with padded cot bumpers.

With complete control over where your child rolled and what your child viewed, yours was the beatific face of comfort and authority that she cooed at daily.

Fast forward to today where your child has a mind and body of his own, and he is free to download from a dizzying array of phone apps, to click on any of the one billion websites and counting, and to roam through the library to pick out books independently. Clearly, the blissfully simple days of enveloping your child with cot bumpers and cloth books are long gone.

In today’s bewilderingly complex media landscape, your child is inundated with a panoply of messages. Some of these messages are insightful and edifying, others are banal and frivolous, but most of them are also unmoderated, unregulated, and unpoliced. Much of the media we currently consume no longer involves gatekeepers, appointed arbiters of quality and decency who have final say over what is fit to print or air. Instead, user-generated content is increasingly dominant, be it in the form of personal tweets, Internet memes, self-published books or home videos shared online.

An amateur video of a reading of And Tango Makes Three, for example, is freely available for download from YouTube. Yes, ours is a capricious and unpredictable world where no one can foretell what will next go viral on our personal newsfeeds.

So how then is a parent to shield a child in this cacophonous media environment, to protect him from the adverse influences, discordant voices, and alternative views that run counter to the ideals that you hold dear?

Well, you may be able to effect the removal of a handful of library books, and to successfully lobby for some objectionable websites to be banned, but you will be unable to pulp every single Internet post that you abhor. As heroic as we appear to our children, we parents are ultimately limited in our capabilities. We cannot cover our children’s eyes from everything we do not want them to see, block out the voices we do not want them to hear, or hoover up all the dangerous ideas that have been inscribed on paper.

But here is a reassuring thought for all parents. Mortal as we parents are, you and I singularly hold the power to vest in our children the values we want to guide them through every obstacle in life. Irrespective of your political leanings, and regardless of your religious affiliation or sexual orientation, you hold the key to building your child’s defences against perspectives that contradict the beliefs that you subscribe to, and that you want your children to subscribe to. You can interpret, moderate and mediate for your child the media content that he is confronted with.

But parental mediation is not a process that is straightforward or that can be completed overnight. Instead, it is an ongoing journey of trust, sharing, discussion, and debate. Rather than obliterate all opinions that you consider deleterious, embrace each alternative view as an opportunity to rationalise to your child why you disagree with it.

If you spot a library book you do not like, explain why! If you are offended by a scene in a television show, unpack it for your child! Foster a relationship of mutual respect and understanding where your child knows that she can turn to you when she encounters messages that are confusing or upsetting.

Instil in your child the skills of discernment that will see him through every PG movie, First-Person shooter video game or inflammatory online comment.

Impress upon your child that she has the autonomy to choose what she reads, sees, and hears, and that even if none of it coheres with her beliefs, that she has the resilience to make sense of it all.

Much ink has been spilt and Internet bandwidth spent on the National Library Board’s decision to remove some children’s titles from its shelves. But long after the read-ins have disbanded and the Facebook campaigns evaporated, the greater tragedy of the And Tango Makes Three affair is the erroneous message sent to young Singaporeans – that any perspective which runs counter to your own can and should be silenced by a higher authority, be it your parent or a government agency. As caring parents, we would hardly wish to mislead our children on this point now, would we?

The article was first published in the op-ed pages of The Straits Times on 15 July 2014.

Reproduced from

On Facebook, the article has attracted more than 1000 shares!

Image taken from

Readers may also wish to read CNM alumna Carol Soon’s take on the role of the library in society Perspectives: Carol Soon (Ph.D, 2011) on the role of the library in society

Written by

July 17, 2014 at 2:10 pm

Posted in News

Challenging communicative and health inequities: New perspectives forged in a rabies epidemic

leave a comment


Written by

July 17, 2014 at 1:30 pm

Posted in News

Neuromarketing and Cognitive Processing of Advertising Messages: Applying Information Introduced to Advertising Research

leave a comment

Friday 18 July 2014, 11am – 12pm.
CNM Meeting room, AS6, #03-33

Neuromarketing and Cognitive Processing of Advertising Messages: Applying Information Introduced(ii) to Advertising Research

This talk will discuss how psychophysiology (a.k.a. Neuromarketing) has been applied to study media users in the context of cognitive processing of mediated messages. Also to be introduced is Information Introduced (ii), a measure for quantifying information in video messages, and how ii can be applied to advertising research.

Data from two recent studies will be introduced: One that compares viewers’ responses to advertisements with varying levels of information density, and another that compares the effect of ordinary display (2D) and three-dimensional display (3D).

ByungHo ParkByungho Park (Ph.D., Indiana University-Bloomington, 2006) is an assistant professor at KAIST College of Business. His area of research is media psychology, including human’s physiological responses to advertising messages and various information technologies.

Written by

July 15, 2014 at 5:10 pm

Posted in Research